Performancing Metrics

Archive for the ‘Advertising’ Category

Breakfast with PayPerPost

Today I got to meet up with Ted Murphy of PayPerPost at the Mesh Conference. He was really down to earth and easy to talk to. He laughed at the mention of the verbal jab Michael Arrington directed his way the day before. Arrington called Ted Murphy the “the most evil person” in the room.

Talking about PayPerPost and its features, he believes that they are the only worthwhile system in regards to companies paying for such content. He talked about the features in the system and their work at combating the issue with review quality, and blogger quality issues that have been plaguing the system. They have added a way for their users to have their reviews ranked by the purchaser, so others have a way of telling how good or bad a writer is.

It is understandable as currently, they are the biggest system that I know of. He brought up the number of features they have brought up over the course of nearly a year. PayPerPost’s one year anniversary is coming up soon.

He also let me know that there is a new release of features, or information coming out in the next week or two. He wouldn’t pin it down any more than that, but he said that it will get people talking again, more than even PayPerPost Direct, one of their newest services.

Overall, he wasn’t as evil as people believe. He really stands behind his product and compares it to paid search results. He believes that the industry of blogging was hurting for a better monetization system, and that is what PayPerPost and its counterparts have provided.

An interesting breakfast indeed.

Categories: Advertising, Interview

Building alexking.org: Monetization

One of my favorite building alexking.org posts has to be the recent one on the monetization of his site. It goes into details on what has worked for him, and what hasn’t, something that will really help some bloggers, and maybe mislead others.

Monetization of a site really varies from site to site, but it is always interesting to see what successes others are having. Here is a bit from Alex’s post:

While I may not like the way it looks, “in your face” advertising definitely seems to work much better than tucking the ads away in a sidebar. Putting the ads at the top of the page seems to work a little better than in a sidebar as well, but I don’t like the way it pushes the content down.

However, this is my personal web site, so I can choose to keep the ads somewhat out of the way instead of trying to squeeze every dime I can out of the site.

I also recently turned down sponsored posts and an opportunity to put a flash banner ad on my home page. Sure it probably would have made a few bucks, but I felt it would really detract from the overall site experience. There’s definitely a “just because you can doesn’t mean you should” side of how you choose to implement advertising on your site.

This is something that all the Bloggy Network sites have had to deal with as we continue to make producing content our full time jobs. We have to balance our needs to pay our bills, without going too overboard on advertising, and sometimes it has to be a bit “in your face” but we try very hard to blend, and stay away from certain types of ads.

Check out Alex’s full post for more details on the things he has tried. A great article.

Categories: Advertising, Blogging Sense

Google & FeedBurner

So the news broke, and some of my colleagues in Bloggy Network have already expressed their opinions when it comes to Google buying FeedBurner for $100 million dollars and so I wanted to recap some of what they have said, and add in my own thoughts on the acquisition.

Ahmed believes that this will provide Google with even more information about the elusive blogosphere and has published a post entitled Google & FeedBurner: Double Whammy.

So the acquisition of FeedBurner gives them a ton more information. They know clickrate. They know the subscription # of a lot of sites. They can find information/data they previously did not know existed (which I touched on briefly).

I talk about covering the A to Z process for our properties – Google has done the same. They know what end-users are doing (via Google Analytics). They know what end-users are reading and finding interesting (via Google Reader). And now they know how popular blogs are, and what people find interesting on those specific blogs (via Google FeedBurner). And don’t forget they can trick your ad habits now – not just via AdSense/Adwords, but also through DoubleClick now.

Griffith, over on Forever Geek, has published a post called Google acquires FeedBurner for $100 million.

He goes over more of the meat and potatoes of the deal, and give a quick nod to the possible inclusion of Adsense in RSS feeds.

Although FeedBurner already gave you the option of adding advertisement to your feeds, my guess is that now it will be Adsense exclusive, if it isn’t already (I haven’t checked in a long time). Other than that, you can probably rest assured that it will remain free for everyone. The only difference is that it will probably be integrated into more Google products.

I agree with both of them. This gives Google even more information on a wide variety of sites, and while Google is not really known for improving the features of a service they buy, they have started to make some serious headway with their Blogger platform, and I can see FeedBurner becoming an integral part of their Blogger blogs. As well as providing them with a large user base that they can get using Adsense both on their sites, and in their feeds. With FeedBurner, Adsense, and Analytics, they will be able to provide you with advertising and statistics to cover every angle.

I think this was a great move for both Google and for FeedBurner, and I look forward to seeing what interesting ways that FeedBurner is integrated into Google’s already powerful brand.

Categories: Advertising, Blog Statistics, Feed Tools

Google & FeedBurner

So the news broke, and some of my colleagues in Bloggy Network have already expressed their opinions when it comes to Google buying FeedBurner for $100 million dollars and so I wanted to recap some of what they have said, and add in my own thoughts on the acquisition.

Ahmed believes that this will provide Google with even more information about the elusive blogosphere and has published a post entitled Google & FeedBurner: Double Whammy.

So the acquisition of FeedBurner gives them a ton more information. They know clickrate. They know the subscription # of a lot of sites. They can find information/data they previously did not know existed (which I touched on briefly).

I talk about covering the A to Z process for our properties – Google has done the same. They know what end-users are doing (via Google Analytics). They know what end-users are reading and finding interesting (via Google Reader). And now they know how popular blogs are, and what people find interesting on those specific blogs (via Google FeedBurner). And don’t forget they can trick your ad habits now – not just via AdSense/Adwords, but also through DoubleClick now.

Griffith, over on Forever Geek, has published a post called Google acquires FeedBurner for $100 million.

He goes over more of the meat and potatoes of the deal, and give a quick nod to the possible inclusion of Adsense in RSS feeds.

Although FeedBurner already gave you the option of adding advertisement to your feeds, my guess is that now it will be Adsense exclusive, if it isn’t already (I haven’t checked in a long time). Other than that, you can probably rest assured that it will remain free for everyone. The only difference is that it will probably be integrated into more Google products.

I agree with both of them. This gives Google even more information on a wide variety of sites, and while Google is not really known for improving the features of a service they buy, they have started to make some serious headway with their Blogger platform, and I can see FeedBurner becoming an integral part of their Blogger blogs. As well as providing them with a large user base that they can get using Adsense both on their sites, and in their feeds. With FeedBurner, Adsense, and Analytics, they will be able to provide you with advertising and statistics to cover every angle.

I think this was a great move for both Google and for FeedBurner, and I look forward to seeing what interesting ways that FeedBurner is integrated into Google’s already powerful brand.

Categories: Advertising, Blog Statistics, Feed Tools

Force Your RSS Feeds to Earn Money

Over on adClustr there is a post describing the different tools and services you can use to get your RSS feed to earn a bit of money through advertising. I am not sure what the average going rate is for an advertisement in a feed, but it seems to be growing in popularity to monetize them as many of the bigger sites I read have already used one system or another to implement them.

I have to admit that I find advertisements in feeds a little less glaring than most on site advertising, but at the same time, I have never clicked an advertisement in a feed.

Some of the tools and services mentioned in the article include Text-Link-Ads Feedvertising, Feedburner Ads, Pheedo and Kanoodle.

Check out the article for some details on these services, and if you have thousands of feed readers, and feel you should monetize them, then one of the mentioned sites will help make that happen.

Categories: Advertising

Text Link Ads: Single Post Advertising

The Text Link Ads service has added a new service that lets you sell single post advertising, which will allow you to easily monetize your WordPress blog.

Deep linking is excellent for advertisers as it usually gets more benefits and allows a more specific and/or concentrated approach to advertising. I have always found Text Link Ads to be less intrusive than Adsense, but remember, there are some Google Page Rank effects to your site as you add more and more outbound links.

Installation is easy as they have made it into a WordPress plugin which you upload and activate on your site.

It could be interesting but I look forward to seeing how people do with the new addition to their popular advertising system.

Categories: Advertising

Technosailor Sale: Lessons Learned

Aaron Brazell has posted about his attempted Technosailor sale. He didn’t end up selling his blog, but he learned many valuable lessons worth passing on.

Here are a few:

  • Perceived value is in the eye of the beholder. More specifically, no one values any site more than the owner. This is natural as the owner puts “blood, sweat and tears” into a site and sees value that maybe is not there. Do not think that depth of archives necessarily translates to value.
  • Private is always better than public. Maybe my biggest mistake in this process was posting the auction at SitePoint. I recieved derision and ridicule by onlookers not interested in bidding, but interested in making sure everyone else knew how they felt. This was numerous people and it probably contributed to the anger mentioned in bullet point 3. The private discussions held with two particular parties, however, was quite good and open and honest. Though the sale did not develop as I had hoped, I definitely have a respect for the parties and would be interested in doing business in the future.
  • Value is found in the blogger and this was an eye opener to me. I expected to sell Technosailor and be happy, but the interested parties were more interested in me. Though I was flattered, sometimes business gets in the way of business and no one wins.

Check out Technosailor for the rest.

Categories: Advertising, Blogging Sense

Adsense Tips from LifeSpy

Over on one of our sister blogs, LifeSpy, there is a post up about getting your Adsense revenue going. It is not all encompassing, but it is a great starter post for people trying to get the first few pennies rolling in.

Now there’s a lot of guidelines out there on how to maximize. But here are my top three considerations on dealing Adsense and increasing revenue potential.

  • Layout
  • Write Quality Unique Content
  • Promote and Get Found

If you are just getting started with Adsense, you might want to read the reasoning behind each point.

Categories: Advertising

Podcasting to Generate $400 Mil. in Ads by 2011

Well, if you haven’t started podcasting for fears that you will be unable to monetize all your hard work, you might want to reconsider as an article appearing pretty much everywhere has said that podcasting will generate around $400 million in advertising revenue by 2011. To put that in perspective, that is only four years from now, and so not the far distant future that 2011 feels like in my brain.

That’s according to a report to be released by eMarketer this week, which finds that spending on podcasting advertising will quintuple over the next five years, from a paltry $80 million base in 2006 to a $400 million market in 2011. (Granted, this is still on the small side, considering the $20 billion interactive ad market expected this year.)

eMarketer analyst James Belcher is betting that a familiar Web power player will spark much of that growth: Google.

Belcher expects that by 2008, the 800-pound algorithm gorilla will develop a version of AdSense that can be easily adapted to podcasts, theoretically allowing any Joe Schmoe podcaster to implement advertising. “That should help grow the market,” he said.

Who is up for starting a podcast/podcast network worth a million dollars a year in advertising? I know I would be.

Source: Mediaweek

Categories: Advertising, Podcasting News

AdSense and Other Contextual Ad Programs Play Nice

Jensense has put up a post that many site owners have been waiting a long time to see. Recently, Google has made some changes to their AdSense program that had some people rushing for the exit sign, but another set of changes might have them coming back.

Here is a quick quote to break down what the newest set of changes really means for AdSense publishers.

Using Yahoo Pubisher Network is still a no go, because the YPN terms still contain a clause (For any webpage or RSS feed that includes the Ad Code, you agree not to display or link to any other advertising (including but not limited to any listing) that is mapped to or responds to the content of the Ad Page) preventing publishers from using another contextual ad network on the same page as YPN ads. However, I am following up with Yahoo on this issue to find out if they will be loosening this clause now or in the future to permit AdSense and YPN to run on the same page. I will update you on this issue if I get information about whether or not YPN will decide to do this.

However IntelliTXT is one I get plenty of questions on, and publishers can definitely run IntelliTXT with AdSense, provided the pop-up does not either mimic AdSense ads or obscure any AdSense ad units running on the same page.

And any other contextual ads are now fine to run, provided their own terms do allow other contextual ads on the same page, and they do not mimic the AdSense ad units on the page you currently run.

So if you want to use Chitika and Adsense on the same page, you now can. This is great news for some people. I just hope others don’t get too carried away with this new freedom.

Categories: Advertising