Performancing Metrics

Archive for the ‘Blog Statistics’ Category

The Science Behind Highly Effective Blog Posts

The Science Behind Highly Effective Blog Posts

A blog post is made up of different components that make up a unified whole. If the parts are clicking on all cylinders, then expect the blog post to be widely read are shared by users. If not, then the post won’t make the same impact.

In order to consistently publish high-quality on your blog, you need to understand how to optimize the different parts of a blog post. To further help you make these parts even better, below are statistics and concepts that support why and how you should tweak the parts of the post to make them even better.

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Categories: Blog Statistics
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9th Graders: The Present and Future of Social Media

High school students will soon need online courses to remain competitive in the workplace, which may present unique challenges for educators. These courses can help prepare students to complete virtual courses in college and beyond. Whatever students end up choosing to study in order to complete their high school online education requirement, they’ll certainly end up savvier in the arenas of technology and social media…and an increased exposure to taking classes in an online environment will likely result in a greater number of students pursuing online undergraduate and graduate degrees after graduating high school. Read More

Categories: Blog Statistics, Interesting
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5 Ways Your Stats Are Becoming Less Useful

Google Analytics LogoEvery blogger loves statistics. It’s nice to know how many people came to our sites, how they got there, what they read, how long they spent and where they went when they left.

It’s a comforting feeling knowing exactly what’s going on with your site and we even have services like Woopra and Google Analytics Realtime that can follow what’s going on with your site right now.

But as neat as all of that is, as anyone who uses two or more systems knows already, these stats are far from perfect. Simply put, there’s a lot of wiggle room when it comes to getting those numbers and, despite having over a decade to perfect and hone our stat-gathering abilities, we seem to actually be getting farther away from firm, consistent information.

How so? There are actually too many ways to count. But here are just five ways of the more important ways that the stats you’re looking at every day are becoming less and less accurate and, more importantly, what you can do about it (if anything). Read More

Categories: Blog Statistics
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New Trends In Analytics: Tag Management

As organizations look to continue pushing their online presence, their websites are likely to see an influx of page tags. These tags can vary from affiliate marketing to web analytics. As the tags stockpile on the site, marketing teams may experience some difficulty keeping up. A tag management system can be used to resolve this issue.

A tag management system helps a company turn the managing of tags over to the marketing team. These systems allow for a managing interface which allows a marketing team to easily keep their obligations fulfilled. Read More

Categories: Blog Statistics, Blogging Tips, Blogging Tools, WordPress Tips
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Using Google To Find a Niche

Researching a new niche is a tedious process, many blogs and internet marketers suggest launching a blog on a topic that is of interest to you and this is great advice. But as your portfolio of sites grow it will become harder and harder to find a niche that you are interested in.

When this happens you need to look at a wide range of niches that you may want to move into. We all have different tactics on how to find a niche, what works for one person may not work for another and often the best ideas will hit you out of the blue, if this happens all you are left to do is to dig a little deeper into the niche, find out how tough the competition is and whether or not it may be a profitable niche to enter. Read More

Categories: Blog Statistics, Blogging Tips, Blogging: How To, Guest Posts
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Bounce Rate and How To Combat It

Google has trained us, as searchers to believe that the top results are the best fit, most relevant and the most likely place to find the answer to our question.  So the top of the search results is right where every site wants to be because, that is where the traffic is.

Google may decide which site is most relevant for a particular search term but it is the searcher who decides if that site is what they are looking for and Google can monitor this through a sites bounce rate. If the majority of a sites traffic bounces away with in seconds of landing on that page Google will monitor this and may decide to recommend another site over yours. Read More

Categories: Blog Statistics, Blogging Sense
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Who’s Blogging? Just the Facts Ma’am

This month, Sysomos released a new report based on an analysis of over 100 million blog posts.  The report provides updated data about the demographics of bloggers around the world.  Check out some of the stats below:

  • Blogging is equally popular among both men and women with 50.9% of bloggers being female and 49.1% being male.
  • The majority of bloggers are between the ages of 21 and 35.  Specifically, 20.2% are under 21, 53.3% are between 21-35, 19.4% are between 36-50, and 7.1% are 51 or older.
  • The United States has the largest share of bloggers with 29.22% of bloggers coming from the U.S.  You can see a more detailed breakdown in the chart below.
  • California is the Blogging State with 14.1% of bloggers.  That’s nearly double the next closest state, New York, which has 7.16% of bloggers.  You can see more details in the chart below. Read More

Categories: Blog Statistics
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Update Your Analytics Tag For Faster Loading Times

Site speed is a big issue for Google and consequently the search giant has updated and improved the Google Analytics tracking tag for faster loading times. The new tag has multiple advantages:

  • Faster tracking code load times for your web pages due to improved browser execution
  • Enhanced data collection and accuracy
  • Elimination of tracking errors from dependencies when the JavaScript hasn’t fully loaded

With loading times rumoured to be one of the determining factors in search results in 2010 it is highly recommended to update your analytics tracking code

The new tag is immediately available to all Analytics users and further explained at Google Code. The structure of the new code can be found here. There is no doubt that most Google Analytics plugins for blogging platforms will be updated over the next days.

Categories: Blog Statistics
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Optimize your blog’s loading speed with Google’s Site Performance Tool

In their on-going effort in making the web faster, Google has just recently announced an experimental Webmaster Tools feature called Site Performance which shows how your site performs in terms of loading time and gives suggestions on how to make it more faster.

You can access this new feature on your Google Webmaster Tools account, under Labs > Site Performance. In this section, you are shown a performance overview of your whole site. It displays the average page load time, which refers to the amount of time it takes the entire page to fully display on your browser, as well as a comparison of it against other sites.

SitePerformance01

Site Performance tool in action showing the speed of one of the sites I handle.

Aside from the performance statistics, there is also a section called Page Speed Suggestions where it gives you suggestions on how to optimize the pages on your site. This feature is powered by Google’s Page Speed tool, a powerful program that runs a number of diagnostic tests against a web page, and analyzes the page’s performance according to a number of general page performance “rules” that are known to speed up page load times.

Since the Page Speed Suggestions evaluates only a few example pages from your site, you have the option to download and install the Page Speed FireFox Add-on which let’s you evaluate any web page and immediately get the result. (Important note: You need to have the FireBug FireFox add-on installed first before installing Page Speed).

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Page Speed FireBug add-on showing the performance summary of BloggingPro’s homepage

As you can see on the screenshot above, Page Speed lists down suggestions like caching, gzip compression, optimizing CSS, and many more. Thanks to this, we can now be able to know where we should focus our attention on when we want to make our blogs load faster.

To learn more about the Site Performance Tool, go here. To learn more about Google Page Speed, go here.


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Categories: Blog Statistics, Blogging Tools

Blog Metrics, Anyone?

Ask a marketer about social media and they will sing praises, especially with the attention blogs, micro-blogs, and user-generated content apps are getting in mainstream media. But ask a marketer what’s the one thing that they will make them pause about going forward with social media and they will probably say “There are no credible metrics readily available.”

Well, that type of reply is not unfounded. I’ve talked to a lot of marketing folks and they say that they would be more comfortable if there was a data source on the metrics of social media sites like blogs. This is perhaps borne from the orientation of the senior marketing executives’ reliance on Nielsen for media data on traditional media.

Why are these metrics important? These numbers are needed to justify the effectiveness of the campaign and determine the Return on Investment (ROI) of marketing activities. Of course, when it comes to ROI, the higher the better.

So, how do we answer the age old question of where to obtain readily available metrics for blogs?

These days, it’s not that hard because most blogs install analytics tools like Google Analytics to collect data on basic stats about the blog. If these analytics tools are not installed, it’s easy to install them. Things get iffy when it comes to industry-wide data because there’s still no universally accepted source of data. (Well, maybe Google will make something like this in the future.)

Just remember, metrics are important to measure performance with quantitative goals. But If you ask me, you can be a successful blogger without wrapping yourself around the numbers.

Categories: Blog Statistics
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