A tag management system helps a company turn the managing of tags over to the marketing team. These systems allow for a managing interface which allows a marketing team to easily keep their obligations fulfilled. As the market grows, there are a number of different organizations offering varying styles of tagging systems. This growing market is allowing companies to choose the right systems for their organization, whether they are large scale or better for the small business approach.

There are some great features that marketing teams and companies want to take into account during the time when they are deciding on a type of tagging system to take on. They will want to review the customization, structure, architecture and the site hosting.

Looking at different forms of architecture within tag management systems, it’s important to analyze the build up and exactly how tags are loaded. A client side model means that the performance is sped up by using caches with the tag management server. On a server side model, every new page view will bring on a new server request, with much more dependency on the actual server. Both models have their own level of benefits, but for the most part, organizations tend to go with the performance that comes with a client side model.

When it comes to the structure of a TMS, it’s important to review types of tags that are going to be used; including web analytics, basic tags and complex tags. It’s also important for a company to look at the amount of possible customization with each TMS option. Because the method of using TMS is still relatively new, developers are continuing to come up with great new ideas and applications. Discussing the customization opportunities with each vendor will allow an organization to realize the possibilities of growth with each option on the table.

Finally, it’s important to review the site’s hosting within each TMS. There is likely to be a decision between on premise hosting and on demand hosting. On premise hosting is common with high volume sites and allows the process to be mostly internally run. An on demand hosting environment is overseen by the provider of the services, taking away the possibility

Even though these are just a few of the indicators to look for during the TMS process, taking them into account can be crucial. All four of these indicators may hold different values to different companies and what they’re looking for. At the end of the day, tag management system options continue to grow along with development.  In the end, it’s crucial that each organization look for what properly matches the needs and environment of the company and site.

When this happens you need to look at a wide range of niches that you may want to move into. We all have different tactics on how to find a niche, what works for one person may not work for another and often the best ideas will hit you out of the blue, if this happens all you are left to do is to dig a little deeper into the niche, find out how tough the competition is and whether or not it may be a profitable niche to enter.

I prefer to use Googles keyword tools and here at the reasons why.

The obvious reason is the search volumes and how much traffic you could expect to receive if you rank highly for a specific keyword. These figures are by no means gospel but they are probably the closest you will get to a reliable number.

Even if your root keyword proves to be too tough to tackle, there will be a long list of similar keywords that you can research. Targeting a long tail version of your root keyword can often mean you can get a foothold in that niche and once you have built your site out enough you may then be able to compete for the root keyword.

For me the most important reason to use the keyword tool is that I can get a better idea of potential earnings in that niche and whether or not it may be a lucrative niche.

I don’t normally launch AdSense targeted sites, but instead I use AdSense as a backup plan, if I am promoting an affiliate offer that doesn’t work I can always switch the site to AdSense. If you choose to target a keyword that has a very low CPC value and your affiliate offers don’t work you may be left with a site that may be worthless.  The CPC value can also help you to roughly gauge any potential commissions you may earn as an affiliate. As an example if you target a keyword that has a CPC value of 10 cents, this usually means that profit may be low on these goods and in turn your commissions will be low. If however you target a keywords with a CPC of $3 it will usually mean that there is a decent level of profit in these products so Merchants will usually be willing to pay more in commission.

Every marketer will have their own way of researching a niche, but it is important to try new methods and see what works for you. Some great tools like Market samurai make the job easier but in the end it will be down to your own intuition and how you feel about a specific niche and in the end you will never really know the full potential of a niche until you test it out.

This is a guest post from Neil at eMobileScan, A company with sites throughout Europe focusing on offering the latest in label printers like thezebra ZM400 or the TLP2844.

Google may decide which site is most relevant for a particular search term but it is the searcher who decides if that site is what they are looking for and Google can monitor this through a sites bounce rate. If the majority of a sites traffic bounces away with in seconds of landing on that page Google will monitor this and may decide to recommend another site over yours.

There are a handful of common reasons why a visitor may decide to bounce away from a web site. Anything from a slow load time, a clunky and unappealing design, to poor quality content.  All play a deciding factor in why that visitor decided to leave your site.

Most of us are willing to forgive a slow or badly designed site if it can provide the answers we are looking for, what is however unforgivable from a searchers point of view is a site that offers them no value with poor quality content that does not answer their questions.

Filling your sites with quality content will not guarantee your sites will receive the traffic it deserves . I’m sure we all work in niches where poor quality sites seem to continually out rank us, it is clear for all to see that these sites offer the searcher no real value but it is not as easy for Google to see this because they can only base their assumptions on a sites bounce rate.  When you come across these sites its clear to see that the webmaster has focused the vast majority of their time and effort on manipulating the search engines so they can achieve these rankings, with very little attention paid to the traffic they receive once they have achieved these rankings.

This is why quality content and SEO should always go hand-in-hand. Search engine optimization is vital for the success of any site but sacrificing the quality of the content you produce so you can spend all your time building links to manipulate the search engines is not the answer.

If you feel that your time is best spent in trying to achieve the rankings that your site deserves then the best thing to do is to outsource all your writing needs to a writer who can devote the time needed to produce the content that searchers are looking for and will appreciate. Paying a skilled writer to produce the type of content that people are looking for will undoubtedly put a strain on your budget but if you have the dedication and determination to see the site through to a stage where it has reached its potential then you will be able to recoup your outline much faster and you will have a site that is not only a valuable resource for people, it will also generate a stable and consistent stream of income and this is the real reason why quality content and SEO should go hand in hand to overcome any issues with bounce rate.

This is a guest post from Neil at eMobileScan. Based around Europe and currently running a total 18 ecommerce stores dedicated to selling professional handheld computer like the Motorola MC75A or barcode scanners like the Motorola s2208

• Blogging is equally popular among both men and women with 50.9% of bloggers being female and 49.1% being male.
• The majority of bloggers are between the ages of 21 and 35.  Specifically, 20.2% are under 21, 53.3% are between 21-35, 19.4% are between 36-50, and 7.1% are 51 or older.
• The United States has the largest share of bloggers with 29.22% of bloggers coming from the U.S.  You can see a more detailed breakdown in the chart below.
• California is the Blogging State with 14.1% of bloggers.  That’s nearly double the next closest state, New York, which has 7.16% of bloggers.  You can see more details in the chart below.

So what do these demographic statistics tell us?

1. The world of blogging is truly a global one.
2. Blogging is open to everyone, regardless of age, gender, or location.
3. There are still a lot of opportunities for blogging to grow within demographic segments and in geographic locations.

In other words, while you might hear musings that blogging is already past its prime, the statistics show that there is still much life left in the lifecycle of blogging, particularly as the role of blogs moves from personal user-generated content to authoritative content sources.  In recent years, many news organizations and companies have repositioned their bloggers as online publishers in an attempt to separate personal blogging from authoritative media publishing.

The question is whether or not the term ‘blog’ is still viewed by the online audience as little more than online diaries and personal soap-boxes, or if the term has grown to be recognized by that general audience as something more and an authoritative publishing source.  Can the general audience make that distinction?  Is there value in authoritative publishers using the term ‘blog’ or should they move away from it?

What do you think?  Leave a comment and share your opinion about the perception of blogging as it stands today and in the future.

You can follow the link to read more details from the Sysomos blogger demographics study.

• Faster tracking code load times for your web pages due to improved browser execution
• Enhanced data collection and accuracy
• Elimination of tracking errors from dependencies when the JavaScript hasn’t fully loaded

With loading times rumoured to be one of the determining factors in search results in 2010 it is highly recommended to update your analytics tracking code

The new tag is immediately available to all Analytics users and further explained at Google Code. The structure of the new code can be found here. There is no doubt that most Google Analytics plugins for blogging platforms will be updated over the next days.

You can access this new feature on your Google Webmaster Tools account, under Labs > Site Performance. In this section, you are shown a performance overview of your whole site. It displays the average page load time, which refers to the amount of time it takes the entire page to fully display on your browser, as well as a comparison of it against other sites.

Site Performance tool in action showing the speed of one of the sites I handle.

Aside from the performance statistics, there is also a section called Page Speed Suggestions where it gives you suggestions on how to optimize the pages on your site. This feature is powered by Google’s Page Speed tool, a powerful program that runs a number of diagnostic tests against a web page, and analyzes the page’s performance according to a number of general page performance “rules” that are known to speed up page load times.

Since the Page Speed Suggestions evaluates only a few example pages from your site, you have the option to download and install the Page Speed FireFox Add-on which let’s you evaluate any web page and immediately get the result. (Important note: You need to have the FireBug FireFox add-on installed first before installing Page Speed).

Page Speed FireBug add-on showing the performance summary of BloggingPro’s homepage

As you can see on the screenshot above, Page Speed lists down suggestions like caching, gzip compression, optimizing CSS, and many more. Thanks to this, we can now be able to know where we should focus our attention on when we want to make our blogs load faster.

To learn more about the Site Performance Tool, go here. To learn more about Google Page Speed, go here.

Related Articles from the SplashPress Blog Network

• Surfing the slow web – Blog Herald
• Upping your blog’s loading time – Blog-Tutorials
• CSS Optimization: Make Your Sites Load Faster – BloggingPro

Well, that type of reply is not unfounded. I’ve talked to a lot of marketing folks and they say that they would be more comfortable if there was a data source on the metrics of social media sites like blogs. This is perhaps borne from the orientation of the senior marketing executives’ reliance on Nielsen for media data on traditional media.

Why are these metrics important? These numbers are needed to justify the effectiveness of the campaign and determine the Return on Investment (ROI) of marketing activities. Of course, when it comes to ROI, the higher the better.

So, how do we answer the age old question of where to obtain readily available metrics for blogs?

These days, it’s not that hard because most blogs install analytics tools like Google Analytics to collect data on basic stats about the blog. If these analytics tools are not installed, it’s easy to install them. Things get iffy when it comes to industry-wide data because there’s still no universally accepted source of data. (Well, maybe Google will make something like this in the future.)

Just remember, metrics are important to measure performance with quantitative goals. But If you ask me, you can be a successful blogger without wrapping yourself around the numbers.

His concern, though, was his own posts and how they would effect stats. He wanted to make sure that he was basing his incentives on the traffic received to the entire site, except people going to articles written by him, the administrator.

He asked how he could track such a thing easily while still getting lots of detail like he was used to in Performancing Metrics. There is a really easy way to do this. First, add a second site on Performancing Metrics that will be used to track everything but your own posts.

Then in the footer, next to your other Performancing Metrics javascript call, add the following code:

< ?php if(!is_author('admin') { ?> place Pmetrics JavaScript Here < ?php } ?>


This way it will check to see which author it is, and if it is anyone other than the administrator, it will show the Pmetrics JavaScript and track actions on that page. This is great because it should not only discount traffic to single posts made by the admin, but also any traffic going to pages created by the admin.

Thus, the traffic you see under the new account in Pmetrics should be everything, except the traffic to your own posts if you are the Admin. So next time you write a post that gets on Digg, it won’t count towards your writers statistics, messing up your bonus incentive system.

Here is a snippet from the article:

It was a good conference and we had several interesting conversations, but I walked away with a strange feeling. Somehow it seemed that blogging just isn’t that hot anymore. The feeling has been exacerbated by the latest slow down in news. My feeds just do not update that often these days. Can it be that the digestion phase applies to blogs just as it applies to startups? In this post we’ll investigate whether the blogosphere is going through a digestion phase.

Definitely worth a read though I hope we are not in a digestion phase. I still like the crazy unbridled growth we’ve seen over the past two or three years.

Firstly, the above stats show that people are migrating from desktop to browser-based RSS Readers. The percentage change in one is virtually a mirror of the other, while none of the other categories has changed much (if any). Web-based Readers are up 7% and desktop Readers are down 6%. In the space of 6 months. I attribute this mostly to the strong growth of Google Reader, which in most peoples’ Feedburner stats is in the top 3 Readers. Google Reader has been the most innovative major RSS Reader over the past year, and a lot of people I know use it as their main Reader now (as do I). Bloglines and Rojo also continue to be popular.

Check out their results, and let me know if you agree or disagree with their conclusions.

Ahmed believes that this will provide Google with even more information about the elusive blogosphere and has published a post entitled Google & FeedBurner: Double Whammy.

So the acquisition of FeedBurner gives them a ton more information. They know clickrate. They know the subscription # of a lot of sites. They can find information/data they previously did not know existed (which I touched on briefly).

I talk about covering the A to Z process for our properties – Google has done the same. They know what end-users are doing (via Google Analytics). They know what end-users are reading and finding interesting (via Google Reader). And now they know how popular blogs are, and what people find interesting on those specific blogs (via Google FeedBurner). And don’t forget they can trick your ad habits now – not just via AdSense/Adwords, but also through DoubleClick now.

Griffith, over on Forever Geek, has published a post called Google acquires FeedBurner for $100 million.

He goes over more of the meat and potatoes of the deal, and give a quick nod to the possible inclusion of Adsense in RSS feeds.

Although FeedBurner already gave you the option of adding advertisement to your feeds, my guess is that now it will be Adsense exclusive, if it isn’t already (I haven’t checked in a long time). Other than that, you can probably rest assured that it will remain free for everyone. The only difference is that it will probably be integrated into more Google products.

I agree with both of them. This gives Google even more information on a wide variety of sites, and while Google is not really known for improving the features of a service they buy, they have started to make some serious headway with their Blogger platform, and I can see FeedBurner becoming an integral part of their Blogger blogs. As well as providing them with a large user base that they can get using Adsense both on their sites, and in their feeds. With FeedBurner, Adsense, and Analytics, they will be able to provide you with advertising and statistics to cover every angle.

I think this was a great move for both Google and for FeedBurner, and I look forward to seeing what interesting ways that FeedBurner is integrated into Google’s already powerful brand.

Ahmed believes that this will provide Google with even more information about the elusive blogosphere and has published a post entitled Google & FeedBurner: Double Whammy.

So the acquisition of FeedBurner gives them a ton more information. They know clickrate. They know the subscription # of a lot of sites. They can find information/data they previously did not know existed (which I touched on briefly).

I talk about covering the A to Z process for our properties – Google has done the same. They know what end-users are doing (via Google Analytics). They know what end-users are reading and finding interesting (via Google Reader). And now they know how popular blogs are, and what people find interesting on those specific blogs (via Google FeedBurner). And don’t forget they can trick your ad habits now – not just via AdSense/Adwords, but also through DoubleClick now.

Griffith, over on Forever Geek, has published a post called Google acquires FeedBurner for $100 million.

He goes over more of the meat and potatoes of the deal, and give a quick nod to the possible inclusion of Adsense in RSS feeds.

Although FeedBurner already gave you the option of adding advertisement to your feeds, my guess is that now it will be Adsense exclusive, if it isn’t already (I haven’t checked in a long time). Other than that, you can probably rest assured that it will remain free for everyone. The only difference is that it will probably be integrated into more Google products.

I agree with both of them. This gives Google even more information on a wide variety of sites, and while Google is not really known for improving the features of a service they buy, they have started to make some serious headway with their Blogger platform, and I can see FeedBurner becoming an integral part of their Blogger blogs. As well as providing them with a large user base that they can get using Adsense both on their sites, and in their feeds. With FeedBurner, Adsense, and Analytics, they will be able to provide you with advertising and statistics to cover every angle.

I think this was a great move for both Google and for FeedBurner, and I look forward to seeing what interesting ways that FeedBurner is integrated into Google’s already powerful brand.

I am super excited to try this out. I haven’t just yet, as I am on my laptop in a hotel, but as soon as I am back on a real computer, I will be all over it.

Here are some details:

Installing this stats plugin is much like installing Akismet, all you need is to put in your API Key and the rest is automatic.

Once it’s running it’ll begin collecting information about your pageviews, which posts and pages are the most popular, where your traffic is coming from, and what people click on when they leave. It’ll also add a link to your dashboard which allows you to see all your stats on a single page. Less is more.

Finally, because all of the processing and collection runs on our servers and not yours, it doesn’t cause any additional load on your hosting account. In fact, it’s one of the fastest stats system, hosted or not hosted, that you can use.

This was recently announced on WordPress.com, but I think it deserves a post on WordPress.org’s blog.

Here’s his answer: “The number of new posts per day that Technorati is tracking is indeed increasing, from about 1.3 million posts per day to about 1.5 million postings per day.”

However, there has been slight decrease in the number of English-language posts.

The number of daily English language posts dropped to 495,000 in March from 507,000 in October.

In other words, in October 2006, 39% of blog posts were in English. In March 2007, only 33% were in in English.

In his email Sifry says “My conclusion is that we’re still seeing growth in the blogosphere, but that the growth is slowing.”

Check out the full post, and let me know what you think this means for the blogosphere in general.

The poll on WPDesigner only allows you to chose one of four choices being either, five dollars, ten dollars, twenty dollars or forty-five dollars. Currently, there are less than twenty-five voters, but so far the consensus seems to be that twenty dollars is pricing it right.

Have your say at WPDesigner.com.

Here is a snippet from his article:

However, FeedBurner, for some reason, isn’t trying to be a popularity measuring tool. They have the data. They have the capabilities. Yet, they’re not maintaining any sort of top list of feeds with the most subscribers. The number of RSS subscribers is not the ultimate way to measure the popularity of a website, but it’s a really important metric. If FeedBurner were to maintain such a top list, it would be at least as important as Technorati and Alexa’s top lists.

Besides waiting for FeedBurner to actually do a top list, the second best thing I could do is to create my own list of top blogs according to their FeedBurner RSS subscriber data. Maybe this experiment encourages the folks at FeedBurner to do the same thing themselves.

And now for the top five from his top forty list:

• BoingBoing – 397k Readers
• TechCrunch – 341k Readers
• Simply Recipes – 212k Readers
• Interesting Thing of the Day – 99935 Readers
• 43Folders – 102k Readers

Readers fluctuate, which I assume is why 43Folders has more readers as of my checking it today.

via 901am

If you are interested in participating, please check out www.petervangerner.nl

• Traffic Bonus
• Seniority Bonus
• Performance Bonus
• Travel & Training
• Schwag Bags

I love his write-ups for each section and totally agree with his positive spin on this otherwise touchy subject.

Basically, to throw my thoughts in the ring when it comes to blogging payouts. I think that if you aren’t making at least minimum wage after blogging for a network for at least six months, then you might want to concentrate on something else that can make you that kind of money.

What’s new in Mint 2.0?

• staggered loading of Pepper panes improving Mint page load time
• tons of interface and hierarchy refinements (including support for custom styles)
• improved pane tiling that reclaims wasted screen real estate
• css-based Visits graphs
• a bunch of tabs can now be filtered by timespan
• a new Domains tab added to the Referrers pane groups referrers by domain and sorts by the number of referrers from each domain
• Watched tab of the Pages pane has been expanded to display referrers of Watched pages
• Searches differentiates between image and web searches

Jonathan Snook makes a good point in his post, entitled “Pay to Upgrade?”, where he expresses his shock that everyone assumed this upgrade would be free. It does in fact cost $19 USD per license to upgrade, unless you purchased after January 1st, 2007. To get a whole new license, you are still looking at $30 USD a domain. So if you have ten sites, getting them to the new Mint 2.0, you are looking at between $190 to $300, unless you can get a special volume license from Shaun. Not cheap, but depending on how many Peppers, extensions, work with this new version, it might be worth it, especially for the RSS feed statistics.

RSS Feed Statistics?
One of the new additions to the included Pepper list is Bird Feeder, a tool that watches your various feeds.

From Shaun’s blog:

Your RSS and Atom feeds attract all kinds of colorful wildlife, Bird Feeder is a window onto that activity. It highlights subscription trends across multiple Feeds and clicks on individual Seeds. What’s a seed? That’s bird-ese for an article or link within a feed. Poo-tee-weet?

Bird Feeder is savvy (and a fan of Kurt Vonnegut apparently). Online aggregators usually provide the number of subscribers for whom they fetch your feeds. Bird Feeder takes note of this so numbers should be comparable to hosted services like Feedburner. It even integrates with an updated User Agent 007, adding an additional Readers tab so you can see which tools are being used to subscribe to your feeds.

A very interesting addition, and it says a lot about the types of features that can be added to the software. Not to mention, the new design looks pretty slick.

Check out Mint 2.0.

When I saw it, my jaw dropped as many of the people I know were not happy with Pay Per Post taking over Performancing’s Metrics blog stats package, and now that is no longer the case. Though this really means the end of the Metrics service as they state in their posting on Performancing.com:

After much discussion, we’ve decided that the deal proposed by PayPerPost just isnt right for us or our community. It’s regrettable that we should part ways as I still feel that Dan and Ted are stand up guys breaking new ground, but in the end, the deal was just not right for them or us.

Open Source

Our free blog statistics package, Metrics will be given back to the community with our thanks — we can no longer run it, which means the service will end, but we hope that the developer community will make good use of the code and that we can continue to help the project by hosting it and providing support where we can.

Akamai and JupiterResearch recently ran a study dealing with e-commerce sites to find this four second conclusion, but that does not mean that the statistic isn’t also useful to us blog operators.

Based on the feedback of 1,058 online shoppers that were surveyed during the first half of 2006, JupiterResearch offers the following analysis:

• The consequences for an online retailer whose site underperforms include diminished goodwill, negative brand perception, and, most important, significant loss in overall sales.
• Online shopper loyalty is contingent upon quick page loading, especially for high-spending shoppers and those with greater tenure.

Like I mentioned, this translates over to bloggers as well, as we continue to add widgets, flash objects, multimedia, and call objects from other sites, like stats scripts and flickr photo streams. We have to realize that adding too much to our site takes away from the user experience. If I am on your blog, and it takes too long to load, I won’t care how great your content is.

And don’t think because you have the fastest DSL, Cable or Fibre to the home connection on the block that everyone has those kind of connection speeds.

Some quick tips include:

Optimize your images and image sizes. Lowering the quality of your images by ten, twenty, or even thirty percent can greatly reduce loading times, without really making a noticeable change of appearance.

Never use a Bitmap (BMP) on your site. (I know this seems like common sense to some, but I have seen it more than once.) Learn about JPG’s, GIF’s, and PNG’s.

Limit the amount of items you load from remote servers and services. If your site is to display the latest YouTube videos, I can’t help you, but do you really need your Flickr photo stream on every page? In WordPress a simple is_home() conditional statement will make it only appear on your index page.

Find ways to reduce the number of images you need. It is amazing what some fancy CSS and Javascript can do these days.

Only call for the scripts you need. If you are going to use Javascript for some fancy visual effect only on your about page, or photogallery, don’t include it in your header on the pages you are not going to use it. This is especially the rule for the index page of your site.

First impressions count, so what are you doing to better your users experience?

Lee mentioned that his biggest RSS subscriber base was via e-mail. Not bloglines, or anything else, but e-mail. People still love that delivery system, and if they have an e-mail account, they don’t have to subscribe to another service. I like RSS to e-mail services as well. The idea that my grandma can get my weekly postings in her inbox to keep up with how I am doing delights both of us.

Bloglines, Pageflakes and Feedblitz are the top three for Tris, but he thinks that many people are still used to getting information in their inbox.

I use Bloglines for almost all of my subscriptions because my e-mail accounts are cluttered enough as it is. What do your users use to subscribe to your blogs? Also, what do you use?

Over on Canoe.ca, a popular news and information site, they have an article up that takes a look at the popularity of blogging in Canada, and while there are a fair bit of people reading blogs, percentage wise, we are not a big blo writing community.

According to the Environics Research Group, only seven per cent of all the people surveyed have written their own blogs while nine per cent claim they have posted a response to one in the timeframe studied.

Canadian youth appear to be spurring the blogging trend with 51 per cent stating they read blogs on a regular basis. That is more than twice the national average. Nearly one quarter (22 per cent) say they also write their own blogs.

It is interesting to see how low the adoption of writing in a blog is in Canada, and I would be interested to see how this compares to the rest of the world. I am amazed that around fifty-one percent of youner Canadians are reading blogs on a regular basis. That’s not just a geek community activity. I would be interested to see what people consider blogs though because if MySpace pages/blogs count, I hang my head in shame.

It really is amazing how powerful Google is in terms of pushing traffic all over the Web. I have literally been wowed by the rate at which my traffic and other metrics have increased over the last two months, which is basically the time frame in which I crawled out of the Google sandbox.

When I first got into blogging, I had no idea that there was such a thing as the Google Sandbox, and for the most part, it remains a mystery to me why Google will allow certain sites out faster than others, or allow certain sites to bypass it all together. I understand its usefulness though, and it is something that should always be taken into consideration when embarking on any site, be it a blog or otherwise.

Where is WordPress here? I thought WP was almost synonymous with blogging already? Perhaps it’s bundled in with the 17% “something else” group, and the 38% “don’t know/rather not say” group. At any rate, I think it would also be interesting to know what BloggingPro readers use. Here’s a simple poll I made.

The poll is limited to five choices, though. If you choose “Other,” please do leave a comment on what software you’re using. I would also be interested to know what made you choose the blogging platform you’re currently using, be it included in the list or not.