Archive for the ‘Blogging: How To’ Category
Conventional wisdom will lead you to hire writers from sites like oDesk, Elance, and Freelancer.com for your blog. However, to even find a writer that fits your needs from these online work platforms, you will have go through a rigorous and time-consuming process of trial and error. You will be stuck filtering out hundreds of applicants and trying them out with written exams. This may take weeks or months to finish. And even then, considering the ratio of great writers to the not-so-great ones, there is no guarantee that you will find the writer you’re looking for.
This practice ultimately proves ineffective especially if you’re looking to hire a blogger immediately. Therefore, if you want a world-class writer to include as part of your team while cutting through the nitty gritty process to save you time, then you need to follow alternative ways on how to hire great writers listed below.
There are various reasons for having a blog. Some of them include being able to share ideas about a topic that you’re knowledgeable about or earning money off the content you write using different tactics.
In order for you to hit your goals, your need to first drive lots of visitors to your blog. By doing this successfully, you will be able build a readership that will make it easier for you to meet your objectives.
However, driving traffic to your blog isn’t as easy as it seems. Despite your efforts, there’s a chance that visitors are still low and comments on your posts are non-existent.
If you’re clueless as to why you’re not receiving the amount of traffic you think you deserve, here are the likely reasons:
Editor’s note: This post was written by Alice McGlinn, who has been a tech nerd since receiving her first computer ten years ago. Since then, she’s been spending her time learning and writing about all things technology.
According to the Pew Research Internet Project, 56 percent of all adults in the U.S. own a smartphone, and the number is even higher for 20 to 30-year-olds. This is the first time since the Pew Research Center started watching smartphone trends that the majority of American adults use smartphones. Although most businesses these days have a website to represent their product or service, many of them are not mobile device-ready. Nothing will send your visitors away faster than a website that isn’t usable on a smartphone or tablet.
Email marketing is still a powerful marketing and blog promotion tool despite the changes in the ways we communicate online. Although we’re seeing where social media is rapidly evolving the medium and effectiveness of conversations, email still has a place in reaching responsive audiences and building relationships. The trick to email marketing, and practically every other form of marketing online, is that we have to start respecting the medium, the process and the people we see as our users, readers and potential clients.
To market your blog successfully you’ll have to get out of the mindset of treating subscribers and readers of your blogs as mere users or statistics and start thinking of every single reader as a valued client with whom you value and are building a relationship. Email marketing is relationship building, not mass marketing like television ads. This attitude flows into all aspects of your blogging business and will reap greater rewards as you invest more in building relationships. It’s just that simple. Yet however simple the concept may be, it still requires patience and a long-term vision since no serious relationship is built overnight. Read More
Google is the most-used search engine in the world. SMB to major brands vie for good search presence, yet search intent and subsequent sales are dictated by users. Marketers meditate upon, devise strategies, and methodically track metrics related to unique keywords and phrases.
To help marketers make the most of endeavors and associated ad-spent dollars (Google’s biggest revenue point is its AdWords advertising platform.), Google Keyword Planner helps small business owners and marketers associate consumer-driven words and phrases with brand-provided goods and services. Read More
Editor’s Note: Matt Lee is the Director of Marketing at Adhere Creative, an award-winning business to business inbound marketing agency. Matt plays the violin and takes pride in having played for Pope Benedict during his papacy. To see more of Matt’s work, visit www.adherecreative.com/blog
The next time you head to the mall or airport, do some people watching to see what others are doing while shopping or waiting for flights. Of course, some are chatting, window shopping, or reading a magazine to pass the time. However, the majority of those you come across in a public place are busy with their cell phones or tablets. They’re scrolling through websites, posting updates on social media, and streaming video content. Studies have shown that traffic from smart devices has increased 125% since 2012, and there are many indications that the trend of accessing the internet through mobile devices will continue to boom.
However, you’ve probably noticed that using your smart phone to browse sites which are not optimized for mobile devices can be frustrating, if not downright exasperating. The fact is that many web pages are not mobile friendly, making operability a nightmare. When you think about how much business you could lose simply because visitors to your landing page are annoyed, you can see how adjustments are necessary. The simple answer is that you need to know how to implement responsive web design so that visitors aren’t turned away. Read More
From the idea of online brand promotion has emerged the concept of ecommerce blogging. We know people want to buy products online today rather than spending hours on shopping in local, physical markets. It can be anything ranging from second hand mobiles to latest car model or a brand new house.
This trend has boosted the importance of ecommerce blogging and has made businesses to run a successful ecommerce blog in order to get more and more loyal clients everyday from all over the world. This is the very reason we decided to share practical tips to run a successful ecommerce blog with our loyal audience so they can put their ecommerce blogging on right path to reap the benefits of a huge online audience looking for all types of products they need in everyday life. Read More
I know what it’s like.
You launch a blog, write engaging content but no matter hard you try you just don’t seem to get anywhere.
You follow the advice of a bunch of people that appear to know what they’re doing.
And still – nothing.
I’m here to tell you that whether you’re completely new to blogging or you have tirelessly slaved away on your blog and not had the results you wanted – there is a way, and I’ll show you how. Read More
Everyone wants to make money with a blog of their own, but only a small percentage of people will actually find success. I’ve been making money online since 1995, but I didn’t get into the world of blogging until 2007. Once I did get active with my own blog at ZacJohnson.com, a whole new world of opportunity opened up.
In this post I’m going to walk you through some of the different options you have for making money with a blog of your own. The good news is that blogging is extremely easy and requires very little upfront costs for someone to get started with. Initial costs are roughly $100 per year, which is $10 for a domain name and $10 a month for hosting. You can throw WordPress on your site for free and get live with your blog in a matter of minutes.
Why $10,000 a Year is a Great Goal for Your Blog
If you are already familiar with blogging, then a figure of $10,000 a year should be an attainable number. One thing I need to stress to you before starting a blog and looking at the $10,000 a year figure, is that your blog is going to be working for you every day. The internet is running 24 hours a day, and you are not limited by the amount of time you can work on a project (which hopefully becomes a side or full time business!). Read More
A great content marketing strategy is vital to attract customers and engage with them. It will help you improve your ranking with the search engines, which in turn will get you more customers and conversions. As with all aspects of website development, content marketing has a number of aspects that must be in place, as well as some things that must be avoided to ensure success.
The benefits of a good content marketing strategy are many and that’s why search engine professionals and internet marketing experts are using this technique to get better visibility, among other things, across all businesses. In this post I’ll examine some essential aspects of this strategy, which include vital elements of this marketing policy and also factors that should be avoided to ensure success in your content marketing campaign, and its benefits. Read More