Archive for the ‘Blogging: How To’ Category
Editor’s Note: Matt Lee is the Director of Marketing at Adhere Creative, an award-winning business to business inbound marketing agency. Matt plays the violin and takes pride in having played for Pope Benedict during his papacy. To see more of Matt’s work, visit www.adherecreative.com/blog
The next time you head to the mall or airport, do some people watching to see what others are doing while shopping or waiting for flights. Of course, some are chatting, window shopping, or reading a magazine to pass the time. However, the majority of those you come across in a public place are busy with their cell phones or tablets. They’re scrolling through websites, posting updates on social media, and streaming video content. Studies have shown that traffic from smart devices has increased 125% since 2012, and there are many indications that the trend of accessing the internet through mobile devices will continue to boom.
However, you’ve probably noticed that using your smart phone to browse sites which are not optimized for mobile devices can be frustrating, if not downright exasperating. The fact is that many web pages are not mobile friendly, making operability a nightmare. When you think about how much business you could lose simply because visitors to your landing page are annoyed, you can see how adjustments are necessary. The simple answer is that you need to know how to implement responsive web design so that visitors aren’t turned away. Read More
From the idea of online brand promotion has emerged the concept of ecommerce blogging. We know people want to buy products online today rather than spending hours on shopping in local, physical markets. It can be anything ranging from second hand mobiles to latest car model or a brand new house.
This trend has boosted the importance of ecommerce blogging and has made businesses to run a successful ecommerce blog in order to get more and more loyal clients everyday from all over the world. This is the very reason we decided to share practical tips to run a successful ecommerce blog with our loyal audience so they can put their ecommerce blogging on right path to reap the benefits of a huge online audience looking for all types of products they need in everyday life. Read More
I know what it’s like.
You launch a blog, write engaging content but no matter hard you try you just don’t seem to get anywhere.
You follow the advice of a bunch of people that appear to know what they’re doing.
And still – nothing.
I’m here to tell you that whether you’re completely new to blogging or you have tirelessly slaved away on your blog and not had the results you wanted – there is a way, and I’ll show you how. Read More
Everyone wants to make money with a blog of their own, but only a small percentage of people will actually find success. I’ve been making money online since 1995, but I didn’t get into the world of blogging until 2007. Once I did get active with my own blog at ZacJohnson.com, a whole new world of opportunity opened up.
In this post I’m going to walk you through some of the different options you have for making money with a blog of your own. The good news is that blogging is extremely easy and requires very little upfront costs for someone to get started with. Initial costs are roughly $100 per year, which is $10 for a domain name and $10 a month for hosting. You can throw WordPress on your site for free and get live with your blog in a matter of minutes.
Why $10,000 a Year is a Great Goal for Your Blog
If you are already familiar with blogging, then a figure of $10,000 a year should be an attainable number. One thing I need to stress to you before starting a blog and looking at the $10,000 a year figure, is that your blog is going to be working for you every day. The internet is running 24 hours a day, and you are not limited by the amount of time you can work on a project (which hopefully becomes a side or full time business!). Read More
A great content marketing strategy is vital to attract customers and engage with them. It will help you improve your ranking with the search engines, which in turn will get you more customers and conversions. As with all aspects of website development, content marketing has a number of aspects that must be in place, as well as some things that must be avoided to ensure success.
The benefits of a good content marketing strategy are many and that’s why search engine professionals and internet marketing experts are using this technique to get better visibility, among other things, across all businesses. In this post I’ll examine some essential aspects of this strategy, which include vital elements of this marketing policy and also factors that should be avoided to ensure success in your content marketing campaign, and its benefits. Read More
Image Credit: Chennai Social Media
A recent Webmaster Help video has Matt Cutts, head of Google’s webspam team, shedding light on what was considered legitimate guest blogging. Most of his insights were obvious, things any sensible blog owner (who accepts only high quality content and credits the author) would know.
But we exist in a Google world. Words from a representative of this “super power” need to be dissected and then digested. Read More
Blogging provides a soapbox for anyone to get their message out. Whether it’s for business purposes or for airing your personal views, blogs are an effective way to share your opinions, tips and techniques with the world. For those who take their blogging seriously, starting a newsletter can be a good way of reaching out more directly to those who are interested in your words. With automated email management platforms, this is practically straightforward to achieve. But actually managing and engaging an email list through your newsletter requires a more tactical approach for best results.
Catching a casual browser with your newsletter can be an excellent way of making the most of your traffic. For most bloggers, finding different and consistent sources of traffic is perhaps the most significant struggle, and the focus of much of the effort of blogging. But, as is true across the Internet, holding onto traffic is never easy. Read More
Putting your business on auto pilot doesn’t have to be scary. You already automate all time– like flying in a 747. You have paid your ticket. You are boarding the plane. You have found your seat. The plan takes off. It handles fine. You trust in the pilots to get you there safely. Then about an hour later, you see both the captain and the co-pilot taking a coffee break at the same time. Do you panic? No! Why not? You have come to the realization that the plane is now on “auto pilot.” But here’s the thing: You trust the airline, the pilot, the co-pilot, and the equipment to handle the plane fine on “auto pilot.” If you didn’t, you wouldn’t have flown with that airline. The same is true with automation with your business. Read More
A lot of website owners that are new to search engine optimization always seem to think that going for the most popular keywords is the best way to go. They will sit down and start researching which terms are used the most by their target audience, then start to create content that targets those phrases. If this is something that you currently do, then you might want to take a step back and consider your other options.
Each business will ultimately have different keyword research strategies that best benefits their company, but one thing is almost always used, they Choose keyword phrases that they are able to compete over. Read More