Archive for the ‘Blogging: How To’ Category
A great content marketing strategy is vital to attract customers and engage with them. It will help you improve your ranking with the search engines, which in turn will get you more customers and conversions. As with all aspects of website development, content marketing has a number of aspects that must be in place, as well as some things that must be avoided to ensure success.
The benefits of a good content marketing strategy are many and that’s why search engine professionals and internet marketing experts are using this technique to get better visibility, among other things, across all businesses. In this post I’ll examine some essential aspects of this strategy, which include vital elements of this marketing policy and also factors that should be avoided to ensure success in your content marketing campaign, and its benefits. Read More
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A recent Webmaster Help video has Matt Cutts, head of Google’s webspam team, shedding light on what was considered legitimate guest blogging. Most of his insights were obvious, things any sensible blog owner (who accepts only high quality content and credits the author) would know.
But we exist in a Google world. Words from a representative of this “super power” need to be dissected and then digested. Read More
Blogging provides a soapbox for anyone to get their message out. Whether it’s for business purposes or for airing your personal views, blogs are an effective way to share your opinions, tips and techniques with the world. For those who take their blogging seriously, starting a newsletter can be a good way of reaching out more directly to those who are interested in your words. With automated email management platforms, this is practically straightforward to achieve. But actually managing and engaging an email list through your newsletter requires a more tactical approach for best results.
Catching a casual browser with your newsletter can be an excellent way of making the most of your traffic. For most bloggers, finding different and consistent sources of traffic is perhaps the most significant struggle, and the focus of much of the effort of blogging. But, as is true across the Internet, holding onto traffic is never easy. Read More
Putting your business on auto pilot doesn’t have to be scary. You already automate all time– like flying in a 747. You have paid your ticket. You are boarding the plane. You have found your seat. The plan takes off. It handles fine. You trust in the pilots to get you there safely. Then about an hour later, you see both the captain and the co-pilot taking a coffee break at the same time. Do you panic? No! Why not? You have come to the realization that the plane is now on “auto pilot.” But here’s the thing: You trust the airline, the pilot, the co-pilot, and the equipment to handle the plane fine on “auto pilot.” If you didn’t, you wouldn’t have flown with that airline. The same is true with automation with your business. Read More
A lot of website owners that are new to search engine optimization always seem to think that going for the most popular keywords is the best way to go. They will sit down and start researching which terms are used the most by their target audience, then start to create content that targets those phrases. If this is something that you currently do, then you might want to take a step back and consider your other options.
Each business will ultimately have different keyword research strategies that best benefits their company, but one thing is almost always used, they Choose keyword phrases that they are able to compete over. Read More
There are two types of blogs: Those that make money and those that don’t.
The blogs that are making the money have something going for them that broke bloggers don’t. But what is it? That’s what I’m going to teach you today. Read More
There’s only so much a blogger can do. The spate of work that lies before a blogger is humongous to say the least. With all that work piling up, it’d be nice to have a few automation methods, workflows, and certain tools to help push and promote content to build a teeny weeny bit of leverage to your blogging efforts.
Here are a few workflows, automation methods, and other tools to help push and propagate your content. Read More
When 2013 was just kicking off, pundits and aficionados were dubbing it as ‘year of the mobile’. As much as we like to get snarky with the headline catching proclamations, they might actually have been onto something. Taking a look at the numbers between 2010 and 2013, we indeed see that mobile devices’ share of global internet traffic has jumped from 2% to 14%. Research is indicating also that this trend is only gaining steam. Whether in Southeast Asia, sub-Saharan Africa or Scandinavia, there is now an unprecedented amount of smartphone and tablet owners along with unprecedented accessibility to Wi-Fi and 3G networks. Read More
Hiring a ghost-blogger can be a difficult decision. After all, you want someone who will invest as much effort into your company blog as you would, and who will create the unique, high quality content you need to make your blog a success.
Luckily, many bloggers offer ghost-blogger services in addition to writing for their own blogs. Ghost blogging enables an author to explore other areas of interest without the worry of maintaining an entirely new site. For your company, hiring a ghost-blogger means finding someone dedicated to the art of blogger who will help your blog become a success. Read More