With 57% of adults in the UK having joined a social network, online companies have begun to capitalise on this, realising the importance of social media as a marketing tool. As more and more firms set up their company pages, it is not enough to simply have a social media presence; instead, these profiles must be maintained and monitored on a regular basis. This in itself has become a subject of much discussion, with many highlighting the difficulties of measuring the success of this approach. One way around the problem is through the use of Google Analytics. As one of the most treasured applications throughout the online marketing world, Google Analytics provides helpful statistics that can also be used for social media platforms. Here’s how: Read More
Archive for the ‘Blogging Resources’ Category
Tumblr is a fast moving blogging platform. Tumblr allows users a lot of freedom and ease in customizing the layouts and HTML code, so users generate the majority of the trends. The tools are supplied to us and it’s up to us to make use of them. When you start a Tumblr (or if you already have one!) don’t hold back in diving right into the HTML of your theme and finding your way around the other blogs and tools Tumblr has. Read More
If you have been working on blogs for some time or had spent some time in blog sphere you must be aware about the ratio of successful blogs when compared with total number of blogs that are created. I would say there are very few blogs that are able to build lots of targeted traffic over the period of time and become popular. I have been working on blogs and website creation and promotions for more than 7 years now and in this duration have gained knowledge about how to increase traffic to a website.
From today guest post, I will be sharing 10 tips that will help you drive lots of targeted traffic to your blog and website from search engines and other sources. From this guest post, I will try to answer some basic questions like how to bring traffic to your website or best ways to increase traffic to a website etc. Frankly speaking there are lots of ways we can actually use to build targeted traffic to our blog. It’s also true some techniques which work for me may or may not work for you. I himself have noticed, I got 400 plus visits from a single guest post on some occasions while sometime I end up getting 4-5 visits only from a guest post which is also published on a popular blog in my niche. Read More
Twitter is more than just a place to post a constant stream of minimally worded updates and links for your friends. It is a marketing platform, a place to keep up with current events, conferences and causes, and an all around fun means of global socialization.
One feature that many users seem to be unaware of is a Twitter Chat. This is not like your traditional chatrooms where people gather for live conversation within a designated location. Instead, it is a conversation held by people who are part of your your “Twitter Party” and use #hashtags to attract updates from others invited to the same chat. Read More
Facebook recently introduced a massive change for its members’ personal profiles through Facebook Timeline. According to Facebook, Timeline allows people to tell their “life story” in a more streamlined, easy to read manner by allowing users to highlight certain memorable posts and share their musings, photos and the various events in their lives to their friends.
Probably the most conspicuous addition to Facebook Timeline is the Cover, that huge space at the top of your personal profile where you can put a photo. Facebook says that you can put an image that best represents you as a person. This means that it is a place that you can personalize to your heart’s content. Read More
There are a few ways for you to measure your true level of online success. The first is that your blog or website gets hacked by people looking to extort money from you – thankfully this isn’t very common. And the second, and more common, is a legal threat of some kind. Maybe you said something that rattled somebody’s cage, maybe you posted an image you shouldn’t have or maybe you’re infringing on a trademark that you didn’t mean to. In either case a legal threat is usually related to the size of your online profile – so in a way kudos to you for being so prolific! Read More
In short, SEO is the process of optimizing a website by tweaking both internal and external factors to drive website traffic that originates from search engines.
Here’s a brief rundown of SEO and what takes place when a website is made search engine friendly. Read More
For anyone just starting out in SEO or even existing SEO professionals, thereâ€™s arguably no quicker or easier way to experiment and learn than by running your own blog. In fact, Iâ€™m of the opinion that ALL SEO professionals should have their own side projects. If you donâ€™t, you spend your entire full time job just keeping up with competition and never eclipsing them. Running your own site gives you more freedom and exposure to techniques you wouldnâ€™t use on client sites. So donâ€™t wait, it takes just minutes to set up a WordPress site and here are the first plug ins you should add to kick off your SEO campaign: Read More
Freelance writing makes our lives easier. It gives us freedom, the ability to work when we want (sometimes) and the ability to express our voice through the word combinations we create with our sentences. The Internet has taken “our voice” to places we never thought possible and because of it our thoughts and words can now reach all the corners of the world. Read More
Usability is one feature of a website that no designer can afford to overlook. Of course, some obvious rules apply such as underlined and highlighted links so they are easy to find and use. Also, using a sitemap for easy navigation and SEO optimization are other tools that help your website be as useable and visitor friendly as possible. It is true that these rules are not necessary for every website. However, understanding these rules so that you can choose the best ones for your website will help lead to more traffic, more return traffic, greater sales and happier visitors from the market you are trying to attract. Read More