Archive for the ‘Blogging Resources’ Category
Today’s smart shoppers don’t just hit the rack, they go online and check the buzz on the blogs about products that catch their fancy which may include ratings from fashion bloggers, ‘Likes’ from FB pages and comments from the day’s Pinterest and Thrillist hauls. Shoppers don’t just try on the merchandise, as there seems to be a constant need to assess whether the item is aptly priced as much as it’s trendsetting.
So what’s a real-world retailer to do when face with the shift to ecommerce?
Get your feet wet on the tech. If you’ve been yearning to try to build an online version of your retail store, but up to now, you’ve been just too afraid to take the leap perhaps it’s about time to seek out some professional help. Mainly, by asking an IT consultant, it would hurt to get an estimate on how long or difficult the transition might be. Better yet, ask your friends in the retail industry of their online experiences. You don’t always have to put up an online store with a shopping cart and an extensive database, sometimes a little retail store can benefit greatly on something as basic as an active social media presence. Yes, if you can manage your own Facebook account and even blog, what’s stopping you short of putting up a fan page and Twitter account for your retail store. It might just be what your business needs right now.
Break new ground with mobile. The latest cell phones and tablets make retail all the more exciting. New payment methods and info delivery systems are emerging, on the rise are QR-codes, Square mobile payments and other mobile wallets.
Mobile devices can enable shoppers to make smarter shopping decisions by way of comparing products side-by-side and evaluating them based on their personal criteria: price, color, size, brand – you name it. Mobile gives any consumer an undeniable edge when it comes to real-time shopping.
Harness what’s online. Once you get your retail site up and running, start strong by maintaining a daily blog and a grassroots social media campaign. What’s much faster now than word-of-mouth marketing is the split-second texts and tweets of shoppers ‘socializing’ their shopping finds to their friends and families. They are quick to shout-out deals and discounts, and share very detailed customer service experiences on their blogs. Inevitably, putting your physical store on the map of every shopaholic within their social radius, it’s the best low-cost publicity you could ever ask for.
Your retail store as an experience. Let your customers spend time on your store, let them idle about and try on things surprisingly far longer than they usually do. The ironic retail adage “dwell time equals sell time” now holds true, retail is all about providing a space for play now. Customers want to hang-out and spend time with people and why not at your store? Give them something extra to do while socializing such as a touch screen catalog or have your staff carry a mobile tablet around presenting your latest goods.
The Author is a shopaholic who thinks sage retail will eventually change the way we shop.
Photo by: http://www.clipartof.com
Google Analytics Hacks (Photo credit: Search Engine People Blog)
Keeping track of your website is a big deal, and with pretty much everything else going mobile, your analytical tools should be too. Most analytics update in real time, so why not get a mobile analytics app to help you actually track your site as views happen. Here are the best analytical tools for your mobile phone.
Google Analytics Mobile – One of the most popular analytical tools of all time, Google Analytics is now available on your mobile phone. The app features complete access to Google’s Analytics dashboard including website, app, and site analytics. You can log into this in the same way you would online, which makes the app simple and easy to use. Read More
With 57% of adults in the UK having joined a social network, online companies have begun to capitalise on this, realising the importance of social media as a marketing tool. As more and more firms set up their company pages, it is not enough to simply have a social media presence; instead, these profiles must be maintained and monitored on a regular basis. This in itself has become a subject of much discussion, with many highlighting the difficulties of measuring the success of this approach. One way around the problem is through the use of Google Analytics. As one of the most treasured applications throughout the online marketing world, Google Analytics provides helpful statistics that can also be used for social media platforms. Here’s how: Read More
Tumblr is a fast moving blogging platform. Tumblr allows users a lot of freedom and ease in customizing the layouts and HTML code, so users generate the majority of the trends. The tools are supplied to us and it’s up to us to make use of them. When you start a Tumblr (or if you already have one!) don’t hold back in diving right into the HTML of your theme and finding your way around the other blogs and tools Tumblr has. Read More
If you have been working on blogs for some time or had spent some time in blog sphere you must be aware about the ratio of successful blogs when compared with total number of blogs that are created. I would say there are very few blogs that are able to build lots of targeted traffic over the period of time and become popular. I have been working on blogs and website creation and promotions for more than 7 years now and in this duration have gained knowledge about how to increase traffic to a website.
From today guest post, I will be sharing 10 tips that will help you drive lots of targeted traffic to your blog and website from search engines and other sources. From this guest post, I will try to answer some basic questions like how to bring traffic to your website or best ways to increase traffic to a website etc. Frankly speaking there are lots of ways we can actually use to build targeted traffic to our blog. It’s also true some techniques which work for me may or may not work for you. I himself have noticed, I got 400 plus visits from a single guest post on some occasions while sometime I end up getting 4-5 visits only from a guest post which is also published on a popular blog in my niche. Read More
Twitter is more than just a place to post a constant stream of minimally worded updates and links for your friends. It is a marketing platform, a place to keep up with current events, conferences and causes, and an all around fun means of global socialization.
One feature that many users seem to be unaware of is a Twitter Chat. This is not like your traditional chatrooms where people gather for live conversation within a designated location. Instead, it is a conversation held by people who are part of your your “Twitter Party” and use #hashtags to attract updates from others invited to the same chat. Read More
Facebook recently introduced a massive change for its members’ personal profiles through Facebook Timeline. According to Facebook, Timeline allows people to tell their “life story” in a more streamlined, easy to read manner by allowing users to highlight certain memorable posts and share their musings, photos and the various events in their lives to their friends.
Probably the most conspicuous addition to Facebook Timeline is the Cover, that huge space at the top of your personal profile where you can put a photo. Facebook says that you can put an image that best represents you as a person. This means that it is a place that you can personalize to your heart’s content. Read More
There are a few ways for you to measure your true level of online success. The first is that your blog or website gets hacked by people looking to extort money from you – thankfully this isn’t very common. And the second, and more common, is a legal threat of some kind. Maybe you said something that rattled somebody’s cage, maybe you posted an image you shouldn’t have or maybe you’re infringing on a trademark that you didn’t mean to. In either case a legal threat is usually related to the size of your online profile – so in a way kudos to you for being so prolific! Read More
You’ve heard about Search Engine Optimization, more commonly called SEO, and you know it’s important for your business’ website, but do you really understand the concept and process behind it?
In short, SEO is the process of optimizing a website by tweaking both internal and external factors to drive website traffic that originates from search engines.
Here’s a brief rundown of SEO and what takes place when a website is made search engine friendly. Read More
For anyone just starting out in SEO or even existing SEO professionals, thereâ€™s arguably no quicker or easier way to experiment and learn than by running your own blog. In fact, Iâ€™m of the opinion that ALL SEO professionals should have their own side projects. If you donâ€™t, you spend your entire full time job just keeping up with competition and never eclipsing them. Running your own site gives you more freedom and exposure to techniques you wouldnâ€™t use on client sites. So donâ€™t wait, it takes just minutes to set up a WordPress site and here are the first plug ins you should add to kick off your SEO campaign: Read More