Archive for the ‘Blogging Resources’ Category
Twitter is more than just a place to post a constant stream of minimally worded updates and links for your friends. It is a marketing platform, a place to keep up with current events, conferences and causes, and an all around fun means of global socialization.
One feature that many users seem to be unaware of is a Twitter Chat. This is not like your traditional chatrooms where people gather for live conversation within a designated location. Instead, it is a conversation held by people who are part of your your “Twitter Party” and use #hashtags to attract updates from others invited to the same chat. Read More
Facebook recently introduced a massive change for its members’ personal profiles through Facebook Timeline. According to Facebook, Timeline allows people to tell their “life story” in a more streamlined, easy to read manner by allowing users to highlight certain memorable posts and share their musings, photos and the various events in their lives to their friends.
Probably the most conspicuous addition to Facebook Timeline is the Cover, that huge space at the top of your personal profile where you can put a photo. Facebook says that you can put an image that best represents you as a person. This means that it is a place that you can personalize to your heart’s content. Read More
There are a few ways for you to measure your true level of online success. The first is that your blog or website gets hacked by people looking to extort money from you – thankfully this isn’t very common. And the second, and more common, is a legal threat of some kind. Maybe you said something that rattled somebody’s cage, maybe you posted an image you shouldn’t have or maybe you’re infringing on a trademark that you didn’t mean to. In either case a legal threat is usually related to the size of your online profile – so in a way kudos to you for being so prolific! Read More
You’ve heard about Search Engine Optimization, more commonly called SEO, and you know it’s important for your business’ website, but do you really understand the concept and process behind it?
In short, SEO is the process of optimizing a website by tweaking both internal and external factors to drive website traffic that originates from search engines.
Here’s a brief rundown of SEO and what takes place when a website is made search engine friendly. Read More
For anyone just starting out in SEO or even existing SEO professionals, thereâ€™s arguably no quicker or easier way to experiment and learn than by running your own blog. In fact, Iâ€™m of the opinion that ALL SEO professionals should have their own side projects. If you donâ€™t, you spend your entire full time job just keeping up with competition and never eclipsing them. Running your own site gives you more freedom and exposure to techniques you wouldnâ€™t use on client sites. So donâ€™t wait, it takes just minutes to set up a WordPress site and here are the first plug ins you should add to kick off your SEO campaign: Read More
Freelance writing makes our lives easier. It gives us freedom, the ability to work when we want (sometimes) and the ability to express our voice through the word combinations we create with our sentences. The Internet has taken “our voice” to places we never thought possible and because of it our thoughts and words can now reach all the corners of the world. Read More
Usability is one feature of a website that no designer can afford to overlook. Of course, some obvious rules apply such as underlined and highlighted links so they are easy to find and use. Also, using a sitemap for easy navigation and SEO optimization are other tools that help your website be as useable and visitor friendly as possible. It is true that these rules are not necessary for every website. However, understanding these rules so that you can choose the best ones for your website will help lead to more traffic, more return traffic, greater sales and happier visitors from the market you are trying to attract. Read More
As a blog owner itâ€™s very important to know who your visitors are, what they like, what they donâ€™t like and what theyâ€™re looking for. Itâ€™s even more important to have what theyâ€™re looking for on your site so that you can keep them there as long as possible. This is why a good analytics tracking tool is so important for your blog. You need to be able to see and keep up with whatâ€™s happening on your website. The information that you get from your analytics tool of choice is invaluable and can really help you take your blog to the next level, it indeed helped us at 123neonsigns to boost our blog readership.
Many blog owners rely solely on Google Analytics for tracking traffic, referrals, keywords, etc, but Google Analytics is far from the best tool out there; when it comes to the important statistics you need to keep up with, it doesnâ€™t even scratch the surface. So here are 5 analytics tools that are sure to aid in your success and give you what you need as a blog owner. Read More
The last time that we saw Google update its pagerank tool was back in April of 2010 and leading up to Christmas and New Year most of the blogging community thought that Google would update it on December 31st as this is what they did last year. (Note that already I am referring to bloggers and not the SEO community.) When the date came and passed and people frantically punched in their site to find the pagerank was unchanged and then the worries really started to show. However whilst there are people running around panicking over this let me explain why it is likely that Google might never update the pagerank bar ever again and why you donâ€™t need to worry about it.
The SEO View
As an SEO obviously my views on this side of things are a bit opinionated, however I am a blogger and internet loving junkie too so I guess you could say I can look at all of this from the other side of the fence as well. My suspicion since October(6 months after the update in April) was that Google were not intending to update their tool again and sure enough now looking a further 3 months on there has still been no sign of any update. My personal view is that Google will never update the tool again but that isnâ€™t to say I wouldnâ€™t say no to an update!
The Google View
Google know for a fact that SEOs use the PR tool to decide if a site is powerful or not and make judgements on whether or not to place their links on a site. Of course removing the PR bar is going to discourage some SEOs from Black Hat methods but is it really going to stop anyone? Donâ€™t forget there are hundreds of ranking factors that a half decent SEO is aware of. Sure it might take slightly longer Â to assess the power of a site but it wonâ€™t stop it from happening. Donâ€™t forget there are other tools out there to replace it such as MozRank that do pretty much the same thing.
Who is to say that because you are judging a site for its PR that you are planning on putting a â€œdirtyâ€ link on the site? Would it be wrong for me to target a PR 9 blog for a post that took me hours to research and write or would it benefit both me and the blogger and start a relationship that would perhaps carry on for years?
It can easily be seen from both sides. Read More
It wasn’t that long ago that starting up a website required a great deal of expertise, time and commitment. There was a reason that those who created sites in the early days of the Web were stereotyped as “dorks” and “nerds”, it was because you had to know HTML, the ins and outs of site construction and at least a decent amount about how the Web worked just to get a basic site off the ground.
However, for Web development, the march of technology has been toward simplicity and ease of use. Blogging and Web publishing in general are both more approachable than ever. Not only can one set up a Facebook account in minutes but they can do the same with a WordPress.com account or a Tumblr blog as well.
In short, anyone who wants to publish a blog can easily do so and almost no experience is required, just the ability to fill in a short form and write some new content.
But this doesn’t mean we’ve gotten away from HTML and CSS being a requirement for creating a successful site. Not knowing these languages can be very detrimental to your site and not only keeps great content from finding the audience it deserves, but can actually cripple your site in ways you can’t predict.
Simply put, if you don’t know HTML and CSS, at least to a minimal extent, you are holding your blog back and gambling with its future.