Archive for the ‘Blogging Sense’ Category
All of us who have been in the online marketing industry for some time already know that high quality content is what people want. We have also been bombarded with post after post telling us how to make high quality content, especially since the whole concept of content marketing caught on in the past year or two.
And yet with all these “tips and tricks”, every content marketing specialist has given us to make memorable, innovate and downright awesome content, there is still a deluge of forgettable, copy-paste, and downright mediocre content flooding the Internet (including the countless “how to create quality content” posts). Read More
Content marketers rely on link-building to achieve their goals. In particular, they look for authoritative sources in their field. The sites they use have stellar reputations, in part because those sites know how to manage public perception. Are you doing the same for your blog?
You might have heard that any publicity is good publicity. Don’t let our obsession with celebrities fool you – it’s not. If you’re trying to establish yourself as a credible source of news and information, a negative story or a bad user experience can hurt your chances. Multiple bad experiences won’t turn you into a curiosity – they’ll make you irrelevant. Read More
“Life is never made unbearable by circumstances, but only by lack of meaning and purpose.” – Viktor E. Frankl
Many people today are constantly searching for purpose in life. Discontentment transcends age, gender, economic status and race. Fortunately, we are interdependent as a species. We thrive on affirmation and never hesitate to give advice. Such interactions don’t always lead to knowledge of the “ultimate goal”; but they do yield meaningful, shared experiences.
Answering a friend’s question.
Making a suggestion to a colleague.
Following the advice of a family member.
These are all great examples of shared experiences. Since technology has made communication much more convenient, idea and opinion sharing effectively found its way online. Capitalising on the human tendency for semantics, search engines are rapidly moving away from keyword-prompted results towards meaning-based answers to user queries. Read More
Image credit: Philip Chapman-Bell
Maintaining a blog successfully can be a challenge. It requires you to be organized and responsible, because as soon as you finish with one post, it’s time to write the next! However, even the most professional bloggers eventually find themselves getting off-schedule, staring at a blank word document with no ideas about what to write next, their deadline quickly drawing nearer. And what’s worse, with all the focus aimed at the writing process, there’s hardly any time to spend on growing or connecting with your audience. Read More
Over the past year or so, Google has been clamping down on what it considers bad links and bad linking practices. This includes a wide variety of link building activities that Google considers unnatural. This includes some forms of article marketing, comment spamming, etc.
This has led to a large number of webmasters, including many who didn’t feel they were doing anything wrong, to take severe penalties in Google that hurt their traffic and their bottom line. Many webmasters first learn about these penalties from Google Webmaster Tools and its alerts, while others simply see a drop in traffic and go hunting for an explanation.
But regardless of how it is discovered, once a webmaster learns that they’ve been hit, there’s usually a sense of panic and a rather large mess to clean up. Most of the sites bit by Google penalties have hundreds, if not thousands of questionable links. Removing them to get back into Google’s good graces can be a daunting challenge.
However, it’s not just a challenge and a problem for the people who have their site hit by the penalties, it’s also a problem for the sites where those links appear. Those include many legitimate sites who either were the victims of comment spam or hosted guest posts unaware that the author was engaging in dubious behavior.
Many of those webmasters, myself included, have been getting an increasingly large number of link removal requests and are wondering what to do about them.
Unfortunately, the answer isn’t 100% clear and it depends heavily on you, your site and the situation that you’re in. Read More
Blog scraping can be defined by the act of copying content from one blog and passing it off as your own. What truly defines scraping is copying the content exactly. As long as you are using your own words to detail facts, the act frees you from copyright infringement. This is aside from the fact that search engines such as Google are working diligently to remove “scraped” content from appearing high in search rankings. What labels one as a blog scraper?
For many bloggers, the desire to become a professional is driven out of a desire to work for oneself. to be in command of one’s own life and be self-employed.
On the surface, it sounds like the dream job. The commute is just a hop across the hall, you can set your own hours, work when you please and do something that you’re passionate about for a living. What could be better?
Well, as someone who has been living that reality for the past five years or so, I can safely say that working for myself is the best job that I’ve had and that all of those things are true.
However, it’s also a job that has trade offs. While the commute and flexibility are both great, there are definitely things about it that aren’t so great. In addition to the pitfalls that you should definitely strive to avoid, there are a few things about it that, quite frankly, stink and there isn’t much that you can do about it.
With that in mind, here are five reasons why working for yourself can be great, but it certainly isn’t perfect. Read More
Face image from Shutterstock
If you’re looking to attract and keep an audience on your blog, you’re going to need to post consistently. That’s not just in how often you post, though you should come up with a cadence that works around your schedule. The other half of this equation though is what voice and value you bring to readers. After you pick a subject matter to cover — food, finance, biology, etc. — determine in which style you will write. Pick one that makes you comfortable and casual and will elevate the conversation.
I’ve written for many different sites and through all kinds of voices. I’ve read thousands of other posts, too. These are the five styles that stand out as the most viable and most compelling blog voice options to choose from: Read More
Yesterday, I pulled up the site statistics for my main site and noticed that they were through the roof.
It was as if someone had just flipped a switch and ratcheted up my site’s traffic by about 4x. That traffic spike stayed with me through the entire night and through most of the day Monday.
Strangely though, it didn’t seem to be coming from anywhere. There was no referring site, no search engine query that I was scoring well on and no obvious cause for it. Even after a fairly lengthy investigation, I had no clue where the traffic was coming from.
It was so strange, that I even considered the possibility it could be a stat reporting error or a problem with my site. Neither checked out though as my content delivery network was reporting more traffic than usual and a live look at the traffic showed an organic patten for each visit/pageview.
To make matters more confusing, as soon as it began, it ended. About 5PM local time it was if the spigot was turned off and traffic immediately fell to normal levels.
What happened? I have no idea. But the incident got me thinking about traffic spikes to my site and the impact they’ve had.
This wasn’t the first or the largest traffic spike I’ve had, even over the past month. But over the years I’ve been running my site, I’ve noticed something, that while I’m always happy people are taking an interest in my work, with most spikes, there is little, if any, long-term effect.
So is it worth going after the big score when it comes to traffic? I’m a bit more dubious than I was almost eight years ago when I started, at least when it comes to me and my site. Read More
Successful marketing largely hinges on how well you understand your customer. Being able to anticipate their needs and wants and how well you can communicate your message across to them without alienating them are factors that contribute to effective marketing, and ultimately, a successful business.
The best way you can anticipate your customers’ needs is by reading their minds, but while there’s no technology yet that can grant you telepathic powers, there’s a tool that, when used properly, can offer you the same results – web analytics. Read More