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Archive for the ‘Blogging Sense’ Category

An Open Letter to Potential Bloggers

Letter ImageDear Potential Blogger,

First off, congratulations on your likely decision to start up a blog. If you go through with it, you’ll embark on a mission that is both deeply personal and extremely public, a chance to speak your mind and give voice to your thoughts on this, the most public sphere, the Internet.

However, I’m not going to lie to you. Starting a blog, maintaining it and growing it is not easy. Blogging has been around for over ten years and it’s a very crowded sphere. There are currently more bloggers than ever and audience size has not kept pace with the growth in the number of bloggers. The result, tougher than ever competition for readers and subscribers.

To make matters worse, the blog you want to do has probably already been done and better by someone else. That person (or company) is established in the niche, has a built in audience and the trust that comes with its longevity. Breaking into your market will be difficult, if not impossible.

The odds are definitely against you and the numbers make that very clear. Within a year of starting a blog, some 90% of bloggers have given up, leaving their blogs idle. Even most successful bloggers have more misses than hits, meaning they’ve walked ay from from more blogs than they’ve maintained.

So, there’s no guarantee of success, much less fame and fortune. In fact, nothing you can do will make your chance at success above 50%. As a new blogger with no reputation, you have an uphill battle regardless of how good you are and how well you do everything.

Still, there are things you can do to make your chances better. So, before you start thinking about your site name or what platform you’re going to use, here are a few things I think every blogger should be able to do and do reasonably well in order to succeed. Read More

Categories: Blogging Sense
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How to Promote Your Website: Part one – Create Content

1It is easy to get overwhelmed just thinking how to promote your website effectively. Partly because you have to consider a thousand little details that all have to fall into place for this to work. So why don’t we put everything into perspective by focusing on 3 viable ways to promote your website that will always work.

The 3 things you will need to do is to know how best to create content, promote that content and then how to measure the results of everything you do. Read More

Categories: Blogging Sense, Blogging Tips
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5 Ways Pro Bloggers Leverage Mobile Devices

Wondering how the top bloggers fill their sites with rich, exciting information? Care to know how professional bloggers drive herds of traffic to their site constantly? For many, the answer is going mobile. Let’s face it, there is only so much new and exciting going on outside our office windows. We’ve got to get out and experience life to craft enriching, intriguing blog posts. Going mobile is just the ticket.

1. Pro Bloggers Quickly Respond to Reader Comments

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Image via Flickr by khanb1

If there’s a downside to having an adoring public, it’s that they demand constant attention. Pro bloggers know this is actually a good thing. Nothing frustrates readers more than a blogger who ignores their insightful commentary. When someone cares enough about what you’ve written to post a comment, it’s your duty to answer. Free yourself from the keyboard and get the app for your blogging platform (WordPress, Blogger, etc.). Then you can always answer comments and questions quickly, wherever you go. Read More

Categories: Blogging Sense, Blogging Tips, Blogging Tools
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Using Microblogging Platforms for Educational Purposes

Generalized microblogging network

Microblogging has become a part of the lives of Internet savvy individuals. What is the reason for the trend? In this fast-paced world, a quick announcement of what you are doing, within a word span of 140 words has enthused everyone to Microblogging. Considering their popularity, making productive use of Microblogging platforms will help in various activities that businesses, education, and organizations engage in.

Education is a comprehensive term used to describe the learning activities that involve individuals of all age groups from children to older students to teachers. The changing Microblogging arena provides a multitude of opportunities to make the learning process an interesting activity to everyone involved in the process. It aids collaboration and collective learning for effective understanding. All the stakeholders who contribute to education meet up at one point, online, for the betterment of education. Read More

Categories: Blogging Sense
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The Importance of Effective Advertising in Present SEO

What really is Search Engine Optimization?

Many people view SEO as the technical aspect of launching and promoting website, and making it a success. It is associated with things like black and white hat strategies, Page Rank, and SERPs. It seems as though to become a search engine optimizer, you have to have certain skills and in-depth knowledge about the way search engines work.

Most importantly, you also need to know how to maneuver your way around the rules and algorithms implemented by Google, or at least know what to do in order to survive when many other websites are failing.

This perception of SEO services places SEOs in a bad light though. They appear as sly cheaters who want to win by playing with technical hoopla instead of competing by the rules. This is also why we can’t really blame Google for introducing the Panda and Penguin updates to their search algorithm. Instead of getting valuable results on the SERPs, websites with mediocre and even unrelated content are now flooding the results pages. Read More

Categories: Blogging Sense, Blogging Tips

10 Guest Blogging Rules You Must Obey

Guest blogging is all the rage these days. Two years ago when I started guest blogging, very few people were doing it and a guest post on an A-list blog is guaranteed to result in around 200 – 1000 visitors; sometimes more.

Not anymore, though. You’ll be lucky if you get 100 visits today from a guest post on a popular blog.

Why?

There are a host of reasons for this:

  • Guest blogging has become very competitive today, to an extent that a lot of blogs now publish only guest posts; that’s a new blog their reader has to check out every day
  • Most of the guest posts published today aren’t properly written, giving guest posting in general a bad reputation
  • Due to how widespread guest posts are today, people are starting to develop a kind of blindness towards guest posts in general; you remember “banner blindness” a few years ago when banner ads was all the rage?

Does this mean guest blogging no longer works? Read More

Categories: Blogging Sense, Blogging Tips
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Why Does Unrelated Content Sometimes Improve SEO?

Image by Daniel Voyager

It’s an article of faith in many parts of the SEO industry that publishing content unrelated to your niche is at best useless, and at worst actively harmful to your rankings.

There has been mounting evidence, however, that tangentially-related or even unrelated content can help your site rise through the rankings.

Sheer link bulk, from viral videos, ad campaigns or popular meme macros, can cue search engines to increase your rank.

But why, and how?

Read More

Categories: Blogging Sense
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The Benefits of Content That Informs and Educates

It is no longer “optional” to offer online content if you run a business.

Once upon a time, a business owner could create a website and call it a day. That time is gone.

Today, there are so many more platforms and outlets for content — and smart business owners recognize the competitive opportunity for those who embrace a media-making role. In addition to your primary website, there is demand for original content on blogs, social media, and mobile devices.

The one thing all of this content has in common is that it serves others. The content educates, assists, and informs your existing and potential customers.

In other words, content marketing. Read More

Categories: Blogging Sense
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How Duplicate Content Affects Website Ranking, Domain Authority And SEO

Buzzword Bingo: Duplicate Content

(Photo credit: planeta)

Google has an obligation to give a searcher with the best search experience. It’s frustrating when these searchers look for information and find it’s almost similar or same. Google looks at this content, whether served on the same domain or on different ones, as a duplicate and has heavy penalties for the same.

There is no definite penalty for duplicate content, when the intention behind duplicating is to manipulate the algorithms or act maliciously. This is a judgment algorithm you have no control over. Dealing with duplicate content on your website ensures that you are not vulnerable to this judgment.

The real result of duplicate content is decreased visibility. When you have low visibility, your ranking gets hurt and as a result, bad SEO results. Duplicates also trigger lower crawl rates which is also related to lower indexing and visibility in search. As such, dealing with duplicate content once and for all is the best strategy. Read More

Categories: Blogging Sense
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Check Your Blog Competition Using Proxy

When I think of the Internet in general and bloggers in particular, the words from the famous song Looking Back keep on reverberating through my head – “I was looking back to see If she was looking back to see If I was looking back at her.”

Just think about it, unless you are using a proxy server to surf the Net, then, to quote another famous song, “Every step you take, every move you make, I’ll be watching you.” That’s why every time you search for something, soon after you are bombarded with pop-ups and targeted advertising, all in the name of making your Internet experience more tailored. Read More

Categories: Blogging Sense, Blogging Tips