Archive for the ‘Blogging Tips’ Category
Organizations are not in business to meet their personal needs, but the needs of their customers who are part of the ever-growing market. In order for such organizations to meet the needs of the public, there is the need for effective communication and relationship, and that’s where Public Relations (PR) comes in, says Richard Gorman, an expert in Direct Response Marketing.
Public Relations is the process of creating and enhancing mutually beneficial relationships between organizations and the public. It’s a win-win situation for both parties as it enables them to enjoy a fruitful relationship. Read More
For the modern blogger, there are more ways than ever to market his or her output. But while many are focusing on the three pillars of digital marketing – search, social and content — many other vital tactics go neglected. One such effective marketing method that bloggers should consider is the press release. Now, many may view press releases as an antiquated method of reaching an audience, not unlike print advertisement; however, incorporating a solid press release into a blog-promotion strategy can reap big benefits.
Yes this tactic often gets lost amid all the social media, search engine optimization and original content strategies out there. But the typical blogger can and should craft successful, engaging press releases utilizing the fundamentals of online content advertising. To this end, here are some things to keep in mind. Read More
Whether you’ve been blogging for years or are new to the game, the appearance of your homepage has a huge impact on your audience. Similar to a job interview, it’s the first impression you make on your readers, so it’s important to get it right. Your homepage should focus on simplicity and clarity to create an inviting environment for readers. If it’s cluttered or overly busy, it’s time to learn why you need to tone things down and how to do it. Read More
Image Credit: Chennai Social Media
A recent Webmaster Help video has Matt Cutts, head of Google’s webspam team, shedding light on what was considered legitimate guest blogging. Most of his insights were obvious, things any sensible blog owner (who accepts only high quality content and credits the author) would know.
But we exist in a Google world. Words from a representative of this “super power” need to be dissected and then digested. Read More
If you’ve been in the SEO game for a while you’ve probably heard of (and maybe even tried) “the usual suspects” of link building strategies, like guest blogging, press releases, web directory submissions and infographics.
While there’s nothing wrong with these bread-and-butter techniques (after all, they’re popular for a reason!), it definitely pays to mix things up. With Google releasing major updates on a regular basis, you don’t want to be left in the cold if your favorite link building strategy becomes ineffective overnight.
Here are 12 link building strategies that you can use to add some diversity to your SEO campaign. Read More
Content has always been king in the print world, where discerning readers pick and choose publications based on the quality of writing. Over the last decade, quality content has also become one of the fundamental pillars of online marketing campaigns, as business owners aim to please customers and search engine algorithms all at the same time.
A Shifting Landscape
Years ago, websites targeted higher rankings by optimizing the static content on their homepages. Thanks to Google’s ever-changing search algorithms, modern SEO strategies demand more. These days, the search giant favors fresh, well-written content. So much so, in fact, in August it added an extra level to its search results which focus on so-called “in-depth” articles. Now, when you search for terms such as “stem cell research,” you’ll find an extra block of results offering links to longer, more informative article features.
One of the greatest advantages of the Internet is that it gives everyone a voice. You don’t need qualifications, experience, or credentials to get thousands of people to read your writing.
The right turn of phrase on the right day, with an eye-catching title and the perfect thumbnail picture could be enough to make your blog spread like wildfire. But even in the untamed wilderness that is the Internet, there are some rules.
To give you a boost, here’s a crash course in responsible blogging.
With passion comes ambition. In this century, where technology is the forerunner in innovation and desire, this ambition is translated through the internet. Many create blogs, become bloggers, and write about their passion. However, even the best bloggers run out of ideas on what to write about and have to turn to other avenues. Learning new things about their passions and turning them into blog posts is part of the reality of being a blogger. Read More
“Life is never made unbearable by circumstances, but only by lack of meaning and purpose.” – Viktor E. Frankl
Many people today are constantly searching for purpose in life. Discontentment transcends age, gender, economic status and race. Fortunately, we are interdependent as a species. We thrive on affirmation and never hesitate to give advice. Such interactions don’t always lead to knowledge of the “ultimate goal”; but they do yield meaningful, shared experiences.
Answering a friend’s question.
Making a suggestion to a colleague.
Following the advice of a family member.
These are all great examples of shared experiences. Since technology has made communication much more convenient, idea and opinion sharing effectively found its way online. Capitalising on the human tendency for semantics, search engines are rapidly moving away from keyword-prompted results towards meaning-based answers to user queries. Read More
It is almost impossible to talk about marketing online today without mentioning guest blogging. Whether your aim is to improve brand exposure, get quality backlinks or attract traffic to your website, it is worth it to consider guest blogging. In this post, a Brand.com review of guest blogging reveals the best practices you should familiarize yourself with.