Online video is an excellent communication tool that is used in a variety of contexts. Similar to almost any other form of online content, there are some inherent disadvantages seen in online video. Also similar to almost any other form of online content, there are practical solutions for most issues that arise with online video. Combat common challenges with easy solutions.
Archive for the ‘Blogging Tips’ Category
When the Internet first took off among ordinary computer users, businesses were slow to react. Many of the largest businesses were caught flat footed, unable to even secure a good domain name or communicate effectively with their customers. We probably all recall the days when businesses were asked: “Do you have a website?”. This was followed by the SEO gold rush as businesses fought their way to the top of Google by hook or by crook, and now in the post Panda and Penguin world we know that content marketing is the next “big thing”.
The same pattern is now repeating itself in the new Web 2.0 world. While many businesses recognize the importance of social media, few know how to use this new medium to communicate with customers, build brand loyalty and set themselves apart from the competition. Read More
Everyone wants to make money with a blog of their own, but only a small percentage of people will actually find success. I’ve been making money online since 1995, but I didn’t get into the world of blogging until 2007. Once I did get active with my own blog at ZacJohnson.com, a whole new world of opportunity opened up.
In this post I’m going to walk you through some of the different options you have for making money with a blog of your own. The good news is that blogging is extremely easy and requires very little upfront costs for someone to get started with. Initial costs are roughly $100 per year, which is $10 for a domain name and $10 a month for hosting. You can throw WordPress on your site for free and get live with your blog in a matter of minutes.
Why $10,000 a Year is a Great Goal for Your Blog
If you are already familiar with blogging, then a figure of $10,000 a year should be an attainable number. One thing I need to stress to you before starting a blog and looking at the $10,000 a year figure, is that your blog is going to be working for you every day. The internet is running 24 hours a day, and you are not limited by the amount of time you can work on a project (which hopefully becomes a side or full time business!). Read More
There is a powerful method for making the number of people reading your blog explode.
This method isn’t new to everyone, but there are still people that aren’t using it and there are others that could benefit from a fresh perspective.
What I’m talking about is tapping into industry influencers.
Picture it like this: you’ve just started a blog and you have no audience to speak of, but you want to get some traction and you want it quick.
Industry influencers – you know, the ‘ballers’ as they have sometimes been described – already have a well-established audience and you can use the right ‘big content’ to effectively tap into that audience.
Interested? Read on… Read More
You’re a small business owner looking to grow your business online. You probably have a slew of competitors who outrank you in search engines, some with inferior products or services. You’re not sure what they’re doing, but whatever it is, its working. You often wonder, what would I have to do to catch up?
You might think, “I should hire an SEO consultant”. “I don’t know enough about search marketing to handle this myself”. Chances are, your high ranking competitors are making good use of SEO tactics. Shouldn’t you do the same? Read More
As a guy who does a lot of writing, I’m constantly aware of my predilection for procrastination (and alliteration). If I can put off writing something, I will. It’s not because I don’t love writing; it’s just that putting a dent into a blank page can be a significant psychological barrier (can a nonexistent dent be a barrier?) I’ve never written a novel, but if I were to venture into the higher literary realms and give it a go, I know I’d need a lot of encouragement and support.
In part, that’s what the National Novel Writing Month (NaNoWriMo) is about. A community gathers in November with the aim of supporting each other through the process of banging out 50,000 words. It’s a great idea, and if you throw in a bit of WordPress magic, it can be even better. Read More
It’s easy to get caught up in addressing a global readership whenever you post a blog article. But you can’t forget the value behind word-of-mouth marketing and connections.
Your neighborhood is a microcosm of prospective readers, and you can tap into its potential by getting the word out there and engaging with your community. Also, it gives bloggers a great excuse to step outside once in a while, grab some fresh air, and take a break from staring at the computer. Read More
Blog links help increase your audience and produce plenty of results. That doesn’t mean they are easy to manage.
Effectively linking back to your blog and posting links to your best posts can prove challenging, particularly if you are short on time or don’t have much experience in sharing your blog with others. Mistakes can hamper your success and alienate people who might have otherwise become loyal readers.
Organizations are not in business to meet their personal needs, but the needs of their customers who are part of the ever-growing market. In order for such organizations to meet the needs of the public, there is the need for effective communication and relationship, and that’s where Public Relations (PR) comes in, says Richard Gorman, an expert in Direct Response Marketing.
Public Relations is the process of creating and enhancing mutually beneficial relationships between organizations and the public. It’s a win-win situation for both parties as it enables them to enjoy a fruitful relationship. Read More
For the modern blogger, there are more ways than ever to market his or her output. But while many are focusing on the three pillars of digital marketing – search, social and content — many other vital tactics go neglected. One such effective marketing method that bloggers should consider is the press release. Now, many may view press releases as an antiquated method of reaching an audience, not unlike print advertisement; however, incorporating a solid press release into a blog-promotion strategy can reap big benefits.
Yes this tactic often gets lost amid all the social media, search engine optimization and original content strategies out there. But the typical blogger can and should craft successful, engaging press releases utilizing the fundamentals of online content advertising. To this end, here are some things to keep in mind. Read More