Archive for the ‘Blogging Tools’ Category
Recently, Mat Honan’s frightening account of how hackers destroyed his digital life has been making rounds online, scaring nearly everyone who reads it.
Basically, Honan’s digital presence was all but destroyed after hackers managed to delete his Google Account, wipe his iPhone, iPad and Macbook and deface his Twitter account. The reason for the attack, according to one of the people behind it, was “lulz” and to play around with a three-character Twitter name.
Honan’s position as senior reporter at Gizmodo did nothing to provoke nor protect him from the attack. Though he acknowledges his mistakes the affair, most sharply his failure to backup critical data (which everyone should have), his sharpest barbs were for Amazon and Apple, who’s security policies made the hack possible.
Though Amazon and Apple have responded by updating their security policies, hopefully to prevent future attacks along the same vector, many have been wondering what they can do to strengthen their security online.
The truth is, no security is perfect and anyone who is a valuable enough taget can be bit. But you can make yourself a more difficult target and someone who can not be trivially exploited and you can minimize the damage an attacker can do.
With that in mind, here are a few mostly common sense steps that can get you started to being more secure online. Read More
There are currently thousands, if not millions, of companies that offer hosting services. This makes it very difficult to find one that offers the most ideal services at the lowest possible price. Before settling for a particular web hosting company, there are a number of factors to look at and compare besides the price to ensure that you settle for a service provider whose service is tailored to your specific needs. This post is a summary of the top 5 factors to look at when choosing the best web hosting company. Read More
Bloggers who use simple web interfaces to publish their content are split into two major factions: the Blogger team and the Tumblr team. They could not be more different in their design, posting style and promotion tactics. If you want to start a blog but don’t know which platform to use, first decide what the focus of your blog will be: Writing? Images? Curating others’ content? Do you want an informative blog and write about restaurants, traveling or technology? Or do you want something a little more creative, focused on images?
Let’s explore the head-to-head pros and cons of Blogger and Tumblr for the aspiring blog editor. Read More
Any blogger worth his salt either already has his own Youtube channel or is working his way into harnessing the benefits of online video. Though creating short educational videos on YouTube won’t turn anyone into an overnight viral sensation, such tutorial videos can easily help any blog gain traction.
If you’re very spot on with the topic of your blogging niche, you can easily end up with a massive amount of followers since educational videos are useful to just about anyone. In particular, users with short attention spans as online videos provide the perfect platform for users to learn something on the fly.
One of the major mistakes my clients make when looking at SEO and copywriting is that they consider them as separate elements. I’m not sure I agree – I see copywriting and SEO and SEO copywriting services as a glorious whole that many of us just don’t think about… until they go wrong.
Reactive or Proactive?
One of the issues that I’ve seen crop up time and again (so often in fact, it’s a case study of mine for new clients in certain industries) is the idea that we only use services when we need them – not as a preventative. Hiring security experts after hacks, hiring web designers at the last possible minute before launch and sometimes need to push back launch. Then, what about copywriting? Read More
WordPress has become one of the most popular blogging platforms ever released onto the web. Even the most obtuse, computer-illiterate user can create a genuinely professional looking blog that can gain followers over time and provide you with a great place to share posts. From adding media to SEO, it makes it all much simpler than it was before. Read More
As a photographer who runs a stock photo agency, I often find myself helping other photographers understand web design basics and search engine optimization (SEO). While I believe SEO is important, I will contend that it should take a back seat to your user experience.
This article is aimed at photographers, yet it applies to any genre of website which desires high traffic, and high rankings in Google. Once you take care of SEO basics (your images are properly tagged, headings are used, keywords are part of your text, etc), the bulk of your effort should go toward creating an excellent user experience. Read More
I spent two years teaching International students English at my University, and I truthfully feel that they taught me more in those two years than I taught them (although they will tell you, in English, this is not true). Although what I learned was not quite as clear cut as a language, I learned a lot about different countries and their Internet habits. During my time at The English Language Institute, I taught students from Japan, Korea, China, Saudi Arabia, Russia, France, Venezuela, Columbia, and Mexico. I discovered that in most of these countries, surfing the Internet in their native language was not quite as overwhelming as it is in English. They informed me that there is less content produced in their own languages, and this made sense. Now that I am a blogger, I cannot help but remember these students and ask myself: Should I be writing my content for languages other than English?
According to the Internet World Stats, English is the most used language on the Internet at 536.6 million users (Chinese comes in second with 444.9 million users). In this sense, we are lucky that we speak English fluently (as my students consistently reminded me) because we are able to write for a larger audience. However, there is no denying that reading something in your own language is preferred (ask anyone who is bilingual). Consider a few of the reasons translating your blog into other languages is worth your time. Read More
For anyone just starting out in SEO or even existing SEO professionals, thereâ€™s arguably no quicker or easier way to experiment and learn than by running your own blog. In fact, Iâ€™m of the opinion that ALL SEO professionals should have their own side projects. If you donâ€™t, you spend your entire full time job just keeping up with competition and never eclipsing them. Running your own site gives you more freedom and exposure to techniques you wouldnâ€™t use on client sites. So donâ€™t wait, it takes just minutes to set up a WordPress site and here are the first plug ins you should add to kick off your SEO campaign: Read More
As organizations look to continue pushing their online presence, their websites are likely to see an influx of page tags. These tags can vary from affiliate marketing to web analytics. As the tags stockpile on the site, marketing teams may experience some difficulty keeping up. A tag management system can be used to resolve this issue.
A tag management system helps a company turn the managing of tags over to the marketing team. These systems allow for a managing interface which allows a marketing team to easily keep their obligations fulfilled. Read More