The phrase,” content is king,” resonates on so many levels with whatever you’re trying to sell via your online business; whether you’re in marketing, manufacturing or in the world of software-as-a-service. Your target audience is online because they want to consume something, they’re hungry and your goal should be to find out what they want, need and what their major concerns or problems are in that particular niche. Know your customers and target market.
Regardless of all the valid statistics that are floating around the web from detailed and in-depth research, your experiences and client base will be unique and vary from what’s set in black and white. You need to go a step further and building a community around the problems or issues your brand solves, the topics and fields in which you specialize and establishing a position of leadership that commands trust and respect will be vital. Read More