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Archive for the ‘Content Marketing’ Category

4 Striking Things Bloggers Can Do to be True Game Changers & Increase Engagement

There are now almost 300 million blogs in existence; the web has become a noisy and crowded place with everyone trying to tell their own version of events and stories. As bloggers, it’s tough and not only are we competing with fellow bloggers but now also the corporate world with businesses with budgets capable of hiring the best talent to create content, develop killer sites and with available cash to push distribution through the most popular networks. At the same time, do not allow a seemingly saturated online market to fool you. While there is chaos and noise abound with a crowded pool of so-called experts, the one thing that has not saturated the market is authenticity and consistently high quality content. The vast majority of blogs and online marketing professionals you’ll come across are far from perfect with many of them mediocre. Within every niche there exists grand opportunities to do things better than the majority and make a name for yourself in your own cozy niche.

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Therefore, in the midst of the noise, how do you stand out from the crowd and be seen and heard? How can bloggers make their mark now and for the future? Here are 4 tips to help you get started. Read More

Categories: Blogging Tips, Content Marketing
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The Key Foundation for Using Content to Transform Your Website into a Close-Knit Community

The phrase,” content is king,” resonates on so many levels with whatever you’re trying to sell via your online business; whether you’re in marketing, manufacturing or in the world of software-as-a-service. Your target audience is online because they want to consume something, they’re hungry and your goal should be to find out what they want, need and what their major concerns or problems are in that particular niche. Know your customers and target market.

online-community

Regardless of all the valid statistics that are floating around the web from detailed and in-depth research, your experiences and client base will be unique and vary from what’s set in black and white. You need to go a step further and building a community around the problems or issues your brand solves, the topics and fields in which you specialize and establishing a position of leadership that commands trust and respect will be vital. Read More

Categories: Content Marketing