Performancing Metrics

Archive for the ‘General’ Category

5 Ways to Drive More Blog Comments and Greater Engagement

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A mark of an engaging blog post is the number of insightful comments made on it.

While this may not be a high priority to most, bloggers nonetheless must need to make a concerted effort to drive more comments into their blog posts. This way, they can cultivate their relationship with these commenters by replying back to them and building off something from there, among other benefits.

If you want to receive more comments from your blog posts to enjoy the advantages of having lots of engaged readers, then here are tips that you should follow.

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Categories: General
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Turn Your Old Blog Post Into…a Video File

This post is the fourth part of the “Turn Your Old Blog Post into…” series where we share tips and advice on how to recycle old posts that you’ve written on your blog into someone better to increase your traffic.

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Video marketing is arguably the best and most effective content marketing strategy you can implement on your blog to meet your online goals – whether it’s to drive more traffic or increase sales of your products or services.

Consider these eye-popping statistics from the Small Business Video Marketing Guide by Digital Sherpa:

  • 75% of users who viewed your video will visit your website
  • There is a 74% increase in knowledge of your products and services after viewing your video
  • 80% of users will watch the video while 20% will read the entire content

If you are not familiar of these facts before, among others mentioned here, then you should definitely harness the potential of video marketing to your business. Aside from incorporating this into your content strategy, you can begin by turning your old blog post into videos!

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Blogging Lessons from Hollywood’s “Angry Black Woman”

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Whether or not you’re a fan of her shows, there’s a reason why Shonda Rhimes is one of the most respected producers and writers in Hollywood. Consider the following:

  • Grey’s Anatomy is on its 11th season on TV, with its overall rank in viewership not going lower than 34
  • Scandal won the 2014 Peabody Award for Area of Excellence in television
  • Both of the shows above, along with How to Get Away with Murder, comprises ABC’s Thursday prime-time programming, referred to as “Thank God It’s Thursday”

So what is it about her shows that has demanded the respect of not only the network she’s in – who has given her the platform to produce some of the most compelling shows on TV – but also of the viewers – who seem unable to flip the switch once her shows roll in? Some of the lessons imparted here applies to all walks of life, especially for bloggers who have had trouble meeting their online goals.

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How To Decide Which Platform To Use For Your Blog [Checklist]

How To Decide Which Platform To Use For Your Blog [Checklist]

When building a blog, it is important to take time to choose the best and most appropriate blog platform for your needs. If you do a quick search on the different types of platforms, you’ll see that WordPress is highly regarded by blog owners due to a variety of reasons.

However, if you want to make an informed decision to the type of platform to use for your blog and not because of what is believed to the best, then read on.

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Categories: General
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A Guide to Google Helpouts

When was the last time you did a search on Google for a solution to a problem and got results from Yahoo Answers? I don’t know about you, but I know that I don’t really like clicking on those results as I usually get answers that are not useful.

guide to google helpouts

Of course, Google had to create something similar, and being Google, they took things to the next level.

Enter Google Helpouts. Read More

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A Guide to Google Ad Grants for Non-Profit Organizations

Many bloggers rely on Google ads to make gain traffic and earn money. The same thing applies to non-profit organizations, specifically in terms of exposure. The problem is that the process is not cheap. In fact, advertising and marketing can be quite expensive, especially for certain keywords. If you’re a non-profit organization, or are in involved in one, there is something that can help you a lot: Google Ad Grants.

google ad grants non profit organizations

Google has always said they weren’t evil, although this stance has been questioned a lot in the past years. While some things may still be up in the air in this regard, Google Ad Grants for non-profit organizations certainly gives ‘good’ points to the company. Read More

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Ever Wonder About ccTLDs and Their Locations/Restrictions?

When talking about domains, .com, .org, .edu, and .gov are the ones that we usually hear about. But what about CcTLDs, or Country Code Top-Level Domains? These domains are specific to a country or territory, with some restrictions applied.

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Can You Earn From Running a Tech/Gadget Review Blog?

Most bloggers who enter a specific niche want to earn some money from their activity. While it has been said so many times that you shouldn’t prioritize making money out of your blog, at the end of the day, it does matter.

One of the niches that is quite popular is tech, a sub-niche of which is gadget review blogs.

gadget review blog

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There is no doubt that a gadget review blog can be popular, especially with how consumers have become fixated on gadgets -from mobile phones to tablets to computers to other electronic devices. So, yes, the simple answer is you can earn from running a gadget review blog. It is a matter of how much you expect to earn. Read More

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Amazon by the Numbers

Amazon by the Numbers

The chances are that you are connected to Amazon in one way or another. Perhaps your blog is part of the Amazon Affiliate Program. Perhaps you use Amazon Web Services. I’m pretty sure you’ve bought from Amazon at least once. Read More

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Is Micro Blogging Better?

Editor’s note: This post was written by Larry Alton, an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

As a business owner, you know that blogging is arguably the best platform to actually engage with your audience. It’s how they put a face to a business, how you can foster relationships, and a great source for dishing up quality content that can help bolster your search engine optimization (SEO) rankings. You have blogging down, or at least you know how important it is, but suddenly the world is buzzing with “micro blogging” and you might feel like everything you knew about blogs has gone down the tubes.

 Micro blogging

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Micro blogging refers to the fast, frequent sharing of bite sized information via a certain platform. Most often, it’s used to send or receive updates from posts that are based in text (in other words, memes and short Vine-esque videos don’t qualify as micro blogging quite yet as they’re image-based and not text-based). However, that’s changed in recent months and now some experts consider just about anything fodder for micro blogs whether it’s audio, text, video or images. Once the content is uploaded to a site like Twitter, it’s sent to members so the “group” is automatically notified of the microblog. Read More

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