Archive for the ‘General’ Category
Social media has become the de facto venue for people to express themselves online. While it used to be that personal blogging was where friends and friends of friends would go to find out what was going on in other people’s lives, now it’s platforms like Facebook, Twitter, Instagram, Google+ (no it’s not a ghost town), and Tumblr where you will find people from all walks of lives.
More than a personal communication or expression tool, social media is being used by brands – corporate or personal – to expand their reach and interact with their target audience. Big brands like Coca-Cola, Oreo, Nike, and KFC are known to be on the ball when it comes to their social media accounts. Celebrities are not exempt, too. Just think of Rihanna, Justin Bieber (yeah, sorry if I’ve offended anyone just by mentioning him), William Shatner, and so many more. Then there are the athletes, influencers in the tech scene, influencers in the marketing scene, and so on. Read More
Editor’s note: This post was written by Nick Robson, an SEO expert and presently works as a consultant helping out those who need his assistance. He loves writing and combines this passion of his with his knowledge of SEO.
Every business wants to improve the number of visitors to their website and create a brand name for themselves, that’s how you become successful. But doing so can oftentimes be challenging, especially if you are unfamiliar with snippets and how they can be used to increase the appeal of your brand.
Snippets are small pieces of metadata that are gathered based on customer preferences and the services your business offers that are used to help bring attention to your site. Google will actually use these snippets to help provide their searchers with a preview as to what your site/ business has to offer.
There are a number of great benefits to having quality snippets, as outlined in the Huffington Post’s Use the Power of Rich Snippets to Boost Your Google Ranking. Better snippets can help you to get more attention on search engines and make the links of your business stand out more. Customers want to click on links that offer what they are searching for and deal with businesses that have great reviews. As yourself how often you search for a business that has poor customer feedback? Never, right?! Read More
A blogger’s professional life is more uncertain than conventional employees. We may have several revenue streams, which is good, as we don’t put all our eggs in one basket. There may be months when we’re flush, maybe even with too much work to handle.
Then there are those low revenue periods, which are inevitable. Just as awesome months always happen, periods with little revenue coming in are also to be expected. No matter how many clients you have, no matter how many blogs you run, you’re bound to have low revenue periods.
How do you protect yourself from – and get through – these periods? Read More
Editor’s note: This post was written by Larry Alton, an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.
When you were an angsty teen posting on LiveJournal, you probably never thought your love for blogging could turn into a very lucrative career one day. However, there’s more than one way to be successful at blogging: You can become a famous blogger with throngs of followers, all based on your skills/personality/talents or a mixture of them all, or you can learn to monetize blogs. Monetizing blogs is much more technical with little creativity, and those who make millions are rarely famous.
Unsurprisingly, it’s much more fun (and inspirational) to focus on the rich and famous bloggers. If you’re looking for a little inspiration, these wealthy bloggers have it in spades and they’re not shy about sharing their secrets.
1. Arianna Huffington
Editor’s note: This post was written by Martin Stephens, corporate spokesperson for Action Days who also manages a team of freelance bloggers based in the UK. He believes in building a team spirit in spite of people working remotely. He recommends managers in similar positions to consider team buildings ideas for Leeds to enhance teamwork.
The number of online workers has grown exponentially in the past few years, and while the United States has been leading in this sector, other countries, including the United Kingdom are following suit. With Internet connection being easily available practically everywhere, online publishing teams, for example, with members scattered the world over are becoming more popular. There are also companies which work in a more localized manner, with team members based in a more restricted geographical location but able to work remotely.
Whichever the setup may be, the onus to build and nurture an online publishing team is on the manager or editor. While workers may physically be apart from each other and work alone, a sense of being part of a team is still an important factor in achieving success.
If you’re managing an online publishing team, here are some things to help you build a solid group, even with members working remotely.
Press releases are the perfect way to get your message out to a wide audience. Getting your press release in front of a wide audience is one thing, but once it’s there you need to make sure it’s amazing and that it makes a great first impression or else all the distribution in the world won’t mean a thing.
From headline writing to distribution submission, working with press releases is tricky but with the five tips below you should have press release success. Read More
Editor’s note: This post was written by Laura Brown, who considers herself a a modern entrepreneur. With a handful of small businesses to her credit, she enjoys writing about her career and insights into effective business practices.
So you want to start an online store. You’re brave. Very brave. In fact, you think you might be a little crazy. The costs to start an online retail store aren’t insurmountable, but they are enough that they should give you pause and make you look before you leap.
You have to get your overhead right, stock inventory, and understand how to effectively manage employees’ hours or freelancers’ contracts. Fortunately, a lot of people have come before you, and have figured most of this out already. Read More
Editor’s note: This post was written by Zack Rutherford, a freelance copywriter. He contributes web content and especially snappy articles to TemplateMonster. Combat sports enthusiast and poetic soul, Zack endeavors to create beauty through syntax, sentence structure, and the liberal use of hyperbole. Follow him on Twitter (@zack_rutherford) or visit his website (Zackrex.com) to read all of his innermost thoughts and unfounded opinions.
Seriously, where did my face go? Googling my name used to turn up such gratifying, ego-boosting results. Now I get words and more space for ads I’ll never click. Darn you, Google! Why must you be so useful and frustrating at the same time?
So in case you’re not sure what I’m talking about, Google had been pimping its Authorship markup for months. “It will build credibility,” they said. “It provides a personal connection with your audience,” and I loved this one: “It’s important for your search rankings.” Well, I did my part, I signed up for Google+ and put my beautiful bearded mug up for all to see, and what do I get? Annoying questions on my YouTube account, and another social network I don’t feel like keeping up with. Read More
Maybe you’ve had your email account hacked – discovering the breach only when friends let you know they’ve received a weird email that you never sent. When this happened to me, I simply changed my password and moved on. Unfortunately, not all hacking attempts are so innocuous. If you become the victim of online identity theft, it can take lots of time and money to repair the damage. According to Javelin Research, it costs $631 on average to clear up a single identity theft. Don’t fall prey to those who would damage your credit and peace of mind – here are six tips to protect your identity on the Internet, especially if you work online.
Who among us can resist a great bargain on that pair of jeans with the perfect amount of fade? It’s no wonder that ecommerce accounts for nearly 12% of US retail sales with over half of all Americans being avid online shoppers.
What’s more eye opening is the fact that 61% of Americans have made a purchase on a blog post.
See the connection? People love shopping online. Blogs influence people’s shopping decisions to a large extent. Result: online shopping and blogs are a great combination.
Let me give you 9 more reasons why blogs can help your ecommerce business spread its wings and soar. Read More