Your in-house writer completed a blog post and published it to the company web site. Subsequently, what did people say about it on Facebook? How many people shared the post on Twitter? Did it get more attention than the company’s previous YouTube video? These are questions involving today’s small businesses.
Given modern-day technology and platforms, businesses of all industries and sizes can navigate across digital and off-line platforms, integrating marketing channels, resulting in business success. However, not every business owner feels confident using digital channels, and a number of in-house workers are scrambling to understand an expanding set of on and offline marketing tools. Read More
The term “Growth Hacking” has been around for several years and is essentially the art of gaining an avalanche of users and customers via trackable, testable and scalable tools such as emails, pay-per-click ads and blogs instead of blind traditional methods. The growth hacker eliminates big marketing spending and their products gain traction like a spreading virus, multiplying and spreading from user to user. Gaining much for very little.
One of the earliest notable examples of the concept was when the creators of Hotmail decided to add the signature line link, “Hotmail: Free, trusted and rich email service. Get it now.” to every email sent, which meant that everyone who received an email via a Hotmail account would see a link to sign-up. This free and simple tactic moved Hotmail’s user base from a few thousand to 12 Million in a year at a time when there were only approximately 36 Million internet users. (Source: Internet World Stats)
Paid advertisements and PPC marketing have become a reliable source of traffic and income for big and small businesses alike. However, the general rule for most marketing efforts is the more money you pour into, the more money you get out. Though that is generally the case, there are some simple ways you can make the most out of a relatively small PPC marketing budget. Read More
Every blog has its own purpose and reasoning behind it. Some blogs are personal, and are a good place for the blogger to vent about his/her life. Other blogs are corporate, and are there to increase customer awareness of the company and its product. Some blogs are religious, while you can find sports in other blogs. Every blog is different, but there is one blogging goal that is universal: You want your blog to be seen. Read More
It goes without saying that a comprehensive content marketing strategy is a must in today’s business environment. With potential customers looking to the Internet for all forms of research, B2B companies that blog are generating 67% more leads per month than those who don’t. It is not enough to throw up a website, though. You need to create valuable content that makes your company stand out as an expert, and you need to amplify that content via social media and guest posting opportunities. What is the most effective way to tackle content marketing as a small business? Read More
Marketing is defined as the “business of promoting and selling products or services, including market research and advertising.” Traditional marketing firms include print, television and radio ads. Other traditional marketing firms are print, visual and audio interviews with business owners. The larger the media platform, the better. For example, landing a feature interview on Good Morning America (GMA) or CNN can put you and your business in front of millions of viewers, giving you the chance to introduce your products or services to a larger number of potential buyers.
There is no question about the fact that e-mail marketing will be an ever effective medium to build a space online. It is a proven, effective technique that promises high returns on your investments. Mails promoting various brands are frequently found in our e-mail inbox. The number of mails landing in inboxes is increasing everyday.
E-mail tops the list of active accounts and users with 2.9 billion in 2012. The number of active e-mail accounts is three times the users of Facebook and Twitter combined at that time. The total posts on Facebook when added with tweets is just 0.2% of the number of e-mails sent each day (excluding spam mails). Thus the growing importance of social media will not lead to decrement in the importance and use of e-mail. Nor will e-mail marketing be much affected by increase in marketing activity on social networks. The DMA report says that the ROI of e-mail marketing is 4000%. The key factors behind the success of e-mail marketing are:
As the mobile world goes, so goes the world of marketing. Recent data only serve to underscore this point. Statistics from Pew, for example, put mobile device usage in the United States at about 200 million people. And of these cellular, smartphone and tablet users, a healthy 74% rely on their devices for web browsing and news updates in real time. Of course, the modern marketer is likely well aware of this fact and has a concomitant strategy to help boost that return on investment. As for those who don’t already have a mobile plan of attack in place… well, it’s now do or die time.
What makes good blogs great? How do small, start-up blog efforts eventually develop massive followings and end up supporting the blogger full time?
How do businesses create blog sites that become active sources of new leads and revenue? These questions are common in today’s social-media-dominated, constantly sharing digital world.
Having a blog is easy. Having an effective and popular blog is a challenge. No matter what your goal is, your posts need to produce the right results, over and over again. You need ways to stand out among the massive amount of competition that’s on the Web.
The four tips below can help you design your blog structure and marketing strategy to create the best online blog site possible, and reach that ideal level of efficacy.
1. Get the best plugins
Most simple blogs use WordPress or a similar platform. Others may use more complex publishing methods that allow for more detail or creativity.
No matter what option you choose, you probably have a selection of themes and plugins. It’s a mistake to ignore them. While a minimalistic blog can help focus visitors’ attention, you still need necessary plugins to increase options and interactivity for your audience.
Choose handy, social tools that make it easy for your readers to share your blog posts, find links to your merchandise, experience alternative forms of media, and generally enjoy your blog as much as possible.
Look up what plugins the popular bloggers use, then create a list of top plugins that could benefit your blog as well. If you’re running a business, look for plugins that include your phone number or other contact information. If you have a 1-800 number, be sure to include that as well.
Try to find internal plugins for SEO advice, editing, and page load improvement as well. If you have something you want to improve, chances are good that a plugin exists somewhere to make it happen.
2. Install an active comment section
Comments accomplish several things for your blog. First, active and frequent comments prove your posts are worth reading, especially to newcomers. Second, comment sections are an excellent breeding ground for links, interaction with other bloggers, and opinions that will help improve your blog and expand your current audience.
Failing to pay proper attention to comments can prove as damaging as neglecting a vegetable garden: You want to grow your results, not leave them to wither.
Again, plugins can often improve the commenting experience. You should also try to moderate comments and enter the discussion wherever appropriate. This is true not only of comments on your blog but also comments that people make on social networks when you post a new article or story.
3. Feature shareable content
People often speak of “high-quality content.” What this means — beyond the traditional absence of errors and signs of expertise — is content that people on the Web like. Your ultimate goal is to have readers respond to a piece and share it with their friends. Every post should be focused on that goal.
Does this mean every post has to be virally entertaining or an example of fabulous analysis? No, but it does mean that every post needs to have a specific goal.
You are giving something to the reader. It could be humor to make them laugh, a picture cute enough to share with friends, or an industry news item that’s interesting enough to make them think. Whatever it is, they should want to tell others about it.
4. Community involvement
Your community of readers is important, but don’t neglect your community of bloggers, too. Invite guest bloggers, make blog tours, and participate in blog carnivals to increase your exposure and your audience.
Participate in forums and websites that attract other bloggers in your industry or specialty to make more contacts.