Archive for the ‘Marketing’ Category
It’s one of those terms being thrown around by marketing departments everywhere, but do you really know what it means? And more importantly, do you know how to use it to maximum effect?
We all know that online marketing has changed, and in 2013 ‘content’ is playing a bigger part than ever in driving traffic and keeping the search engines happy. In the wake of Google’s Panda and Penguin updates, this is something many webmasters are struggling with.
So what ‘content’ should you be producing when implementing a content marketing plan?
• Written –Check out this blog post for some top tips on writing quality content if you’re struggling.
• Images and video – These can go viral and are cost-effective pieces of content for your site.
• Social – Social signals are becoming more important in website rankings; use them.
• …and just about anything else you can think of!
You know what content you should be producing now. But do you know why? Here, we take a look at the importance of content marketing in 2013:
When it comes to internet marketing, it’s safe to say that Google are the masters – in fact they pretty much invented SEO (intentionally or otherwise) and most forms of marketing are reliant on the search giants to some extent. But there’s a bit of a paradox there if you look closely, that being that Google is the perhaps the only site on the web to whom SEO doesn’t apply. There’s not much point in Google trying to get to the top of the SERPs, seeing as you’d have to be on their site already for that to be any use…
So what does Google do when they need to get hits/attention? How do they ensure people keep talking about their service and keep coming back? They do what any business has done for years: proper, old-fashioned marketing and PR.
This is something that’s very relevant to other webmasters today too. With the changes to SEO lately causing a lot of disruption in the industry, it’s this kind of old fashioned marketing and promotion – or ‘Proper Company Promotion’/'Real Company Stuff’ as it’s being called – that a lot of web marketers are turning to instead. So what can we learn from Google themselves when it comes to generating buzz for our site and making people want to share? Here are some of their best techniques…
‘Google doodles’ are the images that appear on the Google homepage in the place of the normal Google logo and that are often interactive. Sometimes this will be a static image to commemorate a special date, but in other case it can be more – such as the Star Trek story or the highly entertaining Pac Man game.
Blogging has proven to be a successful channel for increasing engagement between brands and customers. But not every company is as sexy as MTV and can blog about celebrity spotting and free concert tickets. What about those of us with a business blog focused on potted plants or network servers? Can these “boring” brands possibly create an intriguing blog?
The answer is, yes.
In fact, niche companies can have an easier time blogging than bigger brands since they have a niche audience. These simple steps can help even “boring” brands create a compelling blog. Read More
Image via CrunchBase
Social media is an excellent resource for every type of business—brick and mortar, online, or both. Twitter is one of the biggest social media networks out there, which means you’re missing out if you aren’t maximizing your tweeting potential. Here’s how to get more Twitter followers for your business, both the easy way and the hard way.
1. The Easy Way – Buying Your Followers
Social media can feel like a popularity contest—people judge the importance and prestige of their peers based on a single number: how many followers. The more followers you have, the easier it is to accrue even more followers. But how do you get people interested in the first place, when you’re just starting out? One shortcut that’s been gaining momentum recently is the practice of buying Twitter followers. If you want to buy some fake followers to raise your profile, all you need to do is visit one of the many third-party websites offering the service, enter your credit card number and Twitter handle, and you could gain thousands of “fans” over the course of a couple days. Prices vary, though it tends to be relatively inexpensive: some sites offer 1,000 followers for only $5. Though the practice is technically against Twitter’s terms of service, it’s incredibly widespread; high percentages of even the most famous tweeters’ followers are fake. Read More
Social bookmarking sites like StumbleUpon, Digg and Typepad have been a social craze among bloggers nowadays. Not only because users in social media are more fond of sharing stuff that they find interesting to their friends and network, but this is mainly because of the huge potential social bookmarking holds to drive traffic to their blog sites. How can social bookmarking sites help save you time and energy, and keep you ahead of your competitors? In this article, we’ll find out the answers and you will also learn how you can take advantage of these sites for your own blog. Read More
We all are well aware about the importance, dos- don’ts and basic etiquettes associated with email marketing. But one question that intrigued and amazed me was why this marketing option enjoys the monopoly in the social marketing world. True, it has the ability and scope to reach out and engage maximum customers but so does the other online marketing tools. Then where does the difference lie? To discuss it and compare it with other marketing tools, here are few points that deserve consideration: Read More
Nobody likes to fail. Unfortunately, it’s a part of business, and while “I succeed because I fail” is somewhat of a cliche, it still rings very true, and there are real lessons to be learned from not coming up on top. Besides the somewhat obvious “soft lessons” we gain from failing time and again, there are also more direct ways we can leverage failure to come up significantly better than we were before.
While not all of these answers may be directly applicable to your business, hopefully they will offer enough motivation that when you suffer your next, inevitable dip in business, you’ll see opportunity through that collapse. Read More
(Photo credit: Wikipedia)
Did you know that some online marketers are banking 5 to 6 figures monthly by just using forum marketing?
If you use forum marketing correctly you can make a very nice living out of it, plus reinvest money into other online marketing avenues and keep as much money in the bank as possible. To excel in forum marketing you have to acquire very specific criteria of skills that will enable you to generate the amount of money you want.
Let’s have a look at 3 main factors of successful forum marketing. Read More
Perhaps you are just now considering a career move into the world of online marketing. Or, you have been working at it for a while and just can’t get the production up where you want it to be. Technology plays a large role in keeping the business rolling along.
I had the pleasure of listening to Justin Martell, the son of James and Arlene Martell, of the Affiliate Buzz. If you are unfamiliar with it, the Buzz is a series of podcasts hosted by the Martells to provide information and tips on how to best succeed in an online business. Read More
Earlier this week, we’ve discussed techniques for managing blog content and design. Now that you’ve mastered these essential topics, it’s time to focus on developing your followers. Here are my stand-by techniques for promoting your Tumblr or your Blogger (or both!) after you’ve created a well-designed blog with quality content.
The “Ask” Box
On Tumblr, the Ask box is your best tool if you want to get followers. You can use it to create relationships, ask bloggers to check out your blog and drive traffic to your blog. One word of caution—do not be insincere when you ask people to check out your blog. One of the most disappointing messages a blogger can receive is “Hey, I love your blog, do you mind checking mine out?” because it’s clear that the compliment is hollow. Bloggers understand that you want to gain followers, so be direct and ask them to check out your blog—they will understand what you are trying to do and they will look at your blog. Bloggers have feelings too! Read More