Archive for the ‘Marketing’ Category
Facebook has been active in updating its algorithm ever since. Some of the changes have brought good (less spam and ads, showing fewer hoaxes).
Others have cost the livelihood of some businesses.
The social networking site slashed organic reach of Pages to 1-2%.
If you have 100 fans on your Facebook Page, only two of them will see your updates on their News Feed.
This is a blow to businesses who use Facebook Page to share their posts and communicate with their audience. They can still reach out to all followers, but only through the site’s paid ads.
Because of the algorithm change, industry experts like Copyblogger denounced Facebook from their marketing strategy. (For perspective, Jon Loomer explains why Copyblogger’s Facebook Page wasn’t doing well in the first place and what it could have done to make its Page better.)
Many have provided guides on how to combat the change in organic reach and continue to deliver content to fans.
But instead of pulling hair for solutions to a problem that’s here to say, why not think outside the box?
Why not Google+?
Web presence management provider Conductor, in partnership with research firm Ascend2, releases an SEO research study “Inside Enterprise SEO: SEO Survey Benchmarks for Large Companies.” The survey consists of valuable data for marketers about how SEO has performed for clients in terms of meeting their business goals.
One of the most interesting statistics uncovered by the study is the perceived importance of increasing website traffic by marketing, sales, and business professionals:
According to the survey, increasing website traffic is the second most important objective, behind increasing lead generation.
Well, I’m here to tell you that website traffic should never be an exclusive objective of your SEO strategy.
“Your brand name is only as good as your reputation” – Richard Branson. Your blogging brand and reputation goes hand in hand and success in this age will be somewhat limited if your effort will solely be on generating traffic or some other key performance indicator. Due to the nature of blogging and content marketing in general, the reputation and persona you create and build online can amplify your work or cause it to be ignored. Taking note of some of the most successful bloggers, you’ll notice that they spend a great deal of time managing their reputation while focusing on doing something better than everyone else – that one thing that makes them stand out. Whether it’s focusing on mastering a particular niche or subject area, building on a killer unique blog design, or executing with a beautiful spin that’s not seen elsewhere; it’s no use trying to be a master of everything.
There are a few things bloggers and businesses online in general can do to stand out and grow. Rather than just blogging for blogging sake it’s important to identify something of which you can add your own unique style or value that cannot be found elsewhere or easily replicated. That’s how bloggers and their content go viral and produce meaningful long-term results. Here are 3 simple ideas for building the foundation of that strong reputation. Read More
Editor’s note: This post was written by Matthew, who can be found on the Devumi Social Media Marketing Blog. You can find him there every Friday and Wednesday talking about what’s happening in the online worlds of YouTube, Twitter, SoundCloud, Instagram, LinkedIn, and Pinterest. Join the Devumi Gorilla on Twitter for news and commentary as it happens!
Facebook’s organic reach amongst businesses, blogs, and even friends have been dying a very noticeable death as of late. Fewer and fewer businesses are finding themselves in the Newsfeeds of their fans as Facebook continues to push them out in order to bring them back in with paid advertising. Read More
Launching a winning startup goes well beyond simply having an ingenious product, service or invention. In a noisy online world crowded with dozens of new businesses being launched each day and new apps and technologies entering the marketplace there’s no guarantee that your perfect idea with get the attention it deserves or within reasonable timing. This leads many entrepreneurs to not only dwell on or become complacent solely within the scope of product development but also execute marketing plans and growth and culture development with precision and well thought out plans.
The startup environment is unpredictable and unforgiving but at the same time promises to liberate the victorious beyond their wildest dreams. One has to be vigilant as preparations are made for growth, acquiring customers and managing the daily activities necessary for support.
Here are the key areas that online startups need to focus on to ensure the best chance for survival and success. Read More
Becoming an online marketing professional or freelancer, making a living and building a solid reputation for yourself online is quite a challenging task, especially since there are already so many personalities online. Many of whom are experienced masters of their own art. However, the web is vast and regardless of the countless websites online, there still remain niches that are untouched and with visitors who are still searching for the perfect product or community for entertainment, knowledge and inspiration.
While you ponder on some ideas for building your online presence and reputation, think about developing your personal brand through becoming a paid writer / contributor on existing popular websites that already command great influence. Therefore, leveraging their reach and exposure. Writing for websites like Mashable and the Huffington Post can gain you massive exposure and reach in a fair amount of time that would otherwise seem impossible. However, how do you land that cool blogging job opportunity? Surely they do not accept any and everybody who applies, so what will set you apart from the masses and get you noticed by the “big dogs” online? Read More
Are you tired from trying to keep track of the latest online marketing trend that seems to contradict all you’ve learned? Are you frustrated by Google algorithm changes and how they affect SEO and traffic to your site? What percentage of what you’ve tried has brought success? Do my questions awaken feelings of disappointment as you reflect on what seems to be time wasted on SEO? Well cheer up and brush yourself off, it’s not as difficult and dreadful as it may seem.
Regardless of how technology advances and marketing demands more dedicated professionals who understand the native language of users, there are certain concepts that remain true throughout the ages. Essentially, the fundamentals prove their value. They key is to sharpen your focus on the key principles that affect service quality and user experience because truthfully, there’s hardly anything new in marketing and gaining the attention of users and delivering value in search engines. Read More
Regardless of how the business, the web and global markets shift, there are certain foundation principles that remain the same. Habits and approaches that make or break every venture, online or off. And as we become more of a race expecting instant gratification in everything we do, we place everything of worth at risk as we short change our lives, business and websites.
As you continuously grow and yearn to become a pro marketer in 2014 and beyond, remember that dedication and persistence are ultimately required for success. There is no tactic that trumps these basic principles, whether it’s superb SEO or sudden virality. Therefore, I’ve chosen to go back to the basics of finding success online. These are the key ingredients that may be missing from your online venture. Read More
Editor’s Note: This post was written by David Carreras, teacher at National Technological University, online programmer, and Co-founder of PrecioSeguro, specialized in marketing and passionate about mobile technology.
Developing content for startups is totally different from developing it in any other context. When establishing a startup, there are two characteristics that will strongly define our strategy.
In the first place, an entrepreneurship has highly scarce resources; that is to say, that the possibility of hiring an agency or a third party to develop our content is not feasible. We, as founders, should be the ones who implement this strategy.
Additionally, we should profit from our competitive advantage at all times, as the famous American entrepreneur and investor Paul Graham says: “The best founders are the ones created by founders who are passionate about their projects.” That’s the key to make the content that we offer be excellent, and we should profit from that factor.
Based on this unique context that a startup builds on the two pillars I’ve just mentioned, I will share what we did on our online project and how it was implemented at the content strategy level. Read More
Pinterest is a social media platform, visually focused, drawing the attention of consumers seeking not only commercial content but that for artistic and entertainment value as well. The varieties of occasions for visits make the platform a great marketing vehicle for a number of visually focused product (and service) businesses.
For example, shoe and clothing distributors use Pinterest to raise awareness and inspire sales regarding new and existing product lines. In addition, Pinterest is not just for products but service-based companies that know how to draw attention using visual stimuli (Think of a landscaping service providing pictures of special projects.) Read More