Archive for the ‘Marketing’ Category
Becoming an online marketing professional or freelancer, making a living and building a solid reputation for yourself online is quite a challenging task, especially since there are already so many personalities online. Many of whom are experienced masters of their own art. However, the web is vast and regardless of the countless websites online, there still remain niches that are untouched and with visitors who are still searching for the perfect product or community for entertainment, knowledge and inspiration.
While you ponder on some ideas for building your online presence and reputation, think about developing your personal brand through becoming a paid writer / contributor on existing popular websites that already command great influence. Therefore, leveraging their reach and exposure. Writing for websites like Mashable and the Huffington Post can gain you massive exposure and reach in a fair amount of time that would otherwise seem impossible. However, how do you land that cool blogging job opportunity? Surely they do not accept any and everybody who applies, so what will set you apart from the masses and get you noticed by the “big dogs” online? Read More
Are you tired from trying to keep track of the latest online marketing trend that seems to contradict all you’ve learned? Are you frustrated by Google algorithm changes and how they affect SEO and traffic to your site? What percentage of what you’ve tried has brought success? Do my questions awaken feelings of disappointment as you reflect on what seems to be time wasted on SEO? Well cheer up and brush yourself off, it’s not as difficult and dreadful as it may seem.
Regardless of how technology advances and marketing demands more dedicated professionals who understand the native language of users, there are certain concepts that remain true throughout the ages. Essentially, the fundamentals prove their value. They key is to sharpen your focus on the key principles that affect service quality and user experience because truthfully, there’s hardly anything new in marketing and gaining the attention of users and delivering value in search engines. Read More
Regardless of how the business, the web and global markets shift, there are certain foundation principles that remain the same. Habits and approaches that make or break every venture, online or off. And as we become more of a race expecting instant gratification in everything we do, we place everything of worth at risk as we short change our lives, business and websites.
As you continuously grow and yearn to become a pro marketer in 2014 and beyond, remember that dedication and persistence are ultimately required for success. There is no tactic that trumps these basic principles, whether it’s superb SEO or sudden virality. Therefore, I’ve chosen to go back to the basics of finding success online. These are the key ingredients that may be missing from your online venture. Read More
Editor’s Note: This post was written by David Carreras, teacher at National Technological University, online programmer, and Co-founder of PrecioSeguro, specialized in marketing and passionate about mobile technology.
Developing content for startups is totally different from developing it in any other context. When establishing a startup, there are two characteristics that will strongly define our strategy.
In the first place, an entrepreneurship has highly scarce resources; that is to say, that the possibility of hiring an agency or a third party to develop our content is not feasible. We, as founders, should be the ones who implement this strategy.
Additionally, we should profit from our competitive advantage at all times, as the famous American entrepreneur and investor Paul Graham says: “The best founders are the ones created by founders who are passionate about their projects.” That’s the key to make the content that we offer be excellent, and we should profit from that factor.
Based on this unique context that a startup builds on the two pillars I’ve just mentioned, I will share what we did on our online project and how it was implemented at the content strategy level. Read More
Pinterest is a social media platform, visually focused, drawing the attention of consumers seeking not only commercial content but that for artistic and entertainment value as well. The varieties of occasions for visits make the platform a great marketing vehicle for a number of visually focused product (and service) businesses.
For example, shoe and clothing distributors use Pinterest to raise awareness and inspire sales regarding new and existing product lines. In addition, Pinterest is not just for products but service-based companies that know how to draw attention using visual stimuli (Think of a landscaping service providing pictures of special projects.) Read More
Your in-house writer completed a blog post and published it to the company web site. Subsequently, what did people say about it on Facebook? How many people shared the post on Twitter? Did it get more attention than the company’s previous YouTube video? These are questions involving today’s small businesses.
Given modern-day technology and platforms, businesses of all industries and sizes can navigate across digital and off-line platforms, integrating marketing channels, resulting in business success. However, not every business owner feels confident using digital channels, and a number of in-house workers are scrambling to understand an expanding set of on and offline marketing tools. Read More
The term “Growth Hacking” has been around for several years and is essentially the art of gaining an avalanche of users and customers via trackable, testable and scalable tools such as emails, pay-per-click ads and blogs instead of blind traditional methods. The growth hacker eliminates big marketing spending and their products gain traction like a spreading virus, multiplying and spreading from user to user. Gaining much for very little.
One of the earliest notable examples of the concept was when the creators of Hotmail decided to add the signature line link, “Hotmail: Free, trusted and rich email service. Get it now.” to every email sent, which meant that everyone who received an email via a Hotmail account would see a link to sign-up. This free and simple tactic moved Hotmail’s user base from a few thousand to 12 Million in a year at a time when there were only approximately 36 Million internet users. (Source: Internet World Stats)
Paid advertisements and PPC marketing have become a reliable source of traffic and income for big and small businesses alike. However, the general rule for most marketing efforts is the more money you pour into, the more money you get out. Though that is generally the case, there are some simple ways you can make the most out of a relatively small PPC marketing budget. Read More
When you think of business mobile phones, you no doubt think of keeping in touch and calls – but with most phones now offering a multitude of apps and Internet access, and the need for businesses to use social media, there is far more to business phones than you might realise. Read More
Source Every blog has its own purpose and reasoning behind it. Some blogs are personal, and are a good place for the blogger to vent about his/her life. Other blogs are corporate, and are there to increase customer awareness of the company and its product. Some blogs are religious, while you can find sports in other blogs. Every blog is different, but there is one blogging goal that is universal: You want your blog to be seen. Read More