It goes without saying that a comprehensive content marketing strategy is a must in today’s business environment. With potential customers looking to the Internet for all forms of research, B2B companies that blog are generating 67% more leads per month than those who don’t. It is not enough to throw up a website, though. You need to create valuable content that makes your company stand out as an expert, and you need to amplify that content via social media and guest posting opportunities. What is the most effective way to tackle content marketing as a small business? Read More
Archive for the ‘Marketing’ Category
Marketing is defined as the “business of promoting and selling products or services, including market research and advertising.” Traditional marketing firms include print, television and radio ads. Other traditional marketing firms are print, visual and audio interviews with business owners. The larger the media platform, the better. For example, landing a feature interview on Good Morning America (GMA) or CNN can put you and your business in front of millions of viewers, giving you the chance to introduce your products or services to a larger number of potential buyers.
There is no question about the fact that e-mail marketing will be an ever effective medium to build a space online. It is a proven, effective technique that promises high returns on your investments. Mails promoting various brands are frequently found in our e-mail inbox. The number of mails landing in inboxes is increasing everyday.
E-mail tops the list of active accounts and users with 2.9 billion in 2012. The number of active e-mail accounts is three times the users of Facebook and Twitter combined at that time. The total posts on Facebook when added with tweets is just 0.2% of the number of e-mails sent each day (excluding spam mails). Thus the growing importance of social media will not lead to decrement in the importance and use of e-mail. Nor will e-mail marketing be much affected by increase in marketing activity on social networks. The DMA report says that the ROI of e-mail marketing is 4000%. The key factors behind the success of e-mail marketing are:
As the mobile world goes, so goes the world of marketing. Recent data only serve to underscore this point. Statistics from Pew, for example, put mobile device usage in the United States at about 200 million people. And of these cellular, smartphone and tablet users, a healthy 74% rely on their devices for web browsing and news updates in real time. Of course, the modern marketer is likely well aware of this fact and has a concomitant strategy to help boost that return on investment. As for those who don’t already have a mobile plan of attack in place… well, it’s now do or die time.
What makes good blogs great? How do small, start-up blog efforts eventually develop massive followings and end up supporting the blogger full time?
How do businesses create blog sites that become active sources of new leads and revenue? These questions are common in today’s social-media-dominated, constantly sharing digital world.
Having a blog is easy. Having an effective and popular blog is a challenge. No matter what your goal is, your posts need to produce the right results, over and over again. You need ways to stand out among the massive amount of competition that’s on the Web.
The four tips below can help you design your blog structure and marketing strategy to create the best online blog site possible, and reach that ideal level of efficacy.
1. Get the best plugins
Most simple blogs use WordPress or a similar platform. Others may use more complex publishing methods that allow for more detail or creativity.
No matter what option you choose, you probably have a selection of themes and plugins. It’s a mistake to ignore them. While a minimalistic blog can help focus visitors’ attention, you still need necessary plugins to increase options and interactivity for your audience.
Choose handy, social tools that make it easy for your readers to share your blog posts, find links to your merchandise, experience alternative forms of media, and generally enjoy your blog as much as possible.
Look up what plugins the popular bloggers use, then create a list of top plugins that could benefit your blog as well. If you’re running a business, look for plugins that include your phone number or other contact information. If you have a 1-800 number, be sure to include that as well.
Try to find internal plugins for SEO advice, editing, and page load improvement as well. If you have something you want to improve, chances are good that a plugin exists somewhere to make it happen.
2. Install an active comment section
Comments accomplish several things for your blog. First, active and frequent comments prove your posts are worth reading, especially to newcomers. Second, comment sections are an excellent breeding ground for links, interaction with other bloggers, and opinions that will help improve your blog and expand your current audience.
Failing to pay proper attention to comments can prove as damaging as neglecting a vegetable garden: You want to grow your results, not leave them to wither.
Again, plugins can often improve the commenting experience. You should also try to moderate comments and enter the discussion wherever appropriate. This is true not only of comments on your blog but also comments that people make on social networks when you post a new article or story.
3. Feature shareable content
People often speak of “high-quality content.” What this means — beyond the traditional absence of errors and signs of expertise — is content that people on the Web like. Your ultimate goal is to have readers respond to a piece and share it with their friends. Every post should be focused on that goal.
Does this mean every post has to be virally entertaining or an example of fabulous analysis? No, but it does mean that every post needs to have a specific goal.
You are giving something to the reader. It could be humor to make them laugh, a picture cute enough to share with friends, or an industry news item that’s interesting enough to make them think. Whatever it is, they should want to tell others about it.
4. Community involvement
Your community of readers is important, but don’t neglect your community of bloggers, too. Invite guest bloggers, make blog tours, and participate in blog carnivals to increase your exposure and your audience.
Participate in forums and websites that attract other bloggers in your industry or specialty to make more contacts.
“Gamification is the process of using game thinking and mechanics to engage audiences and solve problems” – Gabe Zicherman
People have an innate desire to play games, whether it’s a hardcore gamer playing Xbox through the night, a family gathering around a board game on a Sunday afternoon, or a stag party off for a weekend of hedonism in Las Vegas. Given the choice, and whether we realise it or not, we would probably choose playing games over most other activities. Gamification is a concept that has many applications in the business world, but particularly across digital media. It’s about applying game mechanics to non-gaming situations. Game mechanics. Big word. You’re probably telling yourself: “I’m no big shot game developer.” Well, you don’t have to be. You simply need to understand how the process works, and its impact on users. Read More
The digital era has allowed bloggers to turn a part-time hobby into an integral part of their business. Companies and individuals who regularly provide industry insights on their blogs develop fan followings rife with potential customers. Blogging provides a number of revenue opportunities, including advertising and links to digital storefronts. Take a look at these five reasons why networking can raise the value of your blog. Read More
It’s one of those terms being thrown around by marketing departments everywhere, but do you really know what it means? And more importantly, do you know how to use it to maximum effect?
We all know that online marketing has changed, and in 2013 ‘content’ is playing a bigger part than ever in driving traffic and keeping the search engines happy. In the wake of Google’s Panda and Penguin updates, this is something many webmasters are struggling with.
So what ‘content’ should you be producing when implementing a content marketing plan?
• Written –Check out this blog post for some top tips on writing quality content if you’re struggling.
• Images and video – These can go viral and are cost-effective pieces of content for your site.
• Social – Social signals are becoming more important in website rankings; use them.
• …and just about anything else you can think of!
You know what content you should be producing now. But do you know why? Here, we take a look at the importance of content marketing in 2013:
How Google Get You to Their Site – Top Lessons in Internet Marketing and ‘Real Company Stuff’ From Google
When it comes to internet marketing, it’s safe to say that Google are the masters – in fact they pretty much invented SEO (intentionally or otherwise) and most forms of marketing are reliant on the search giants to some extent. But there’s a bit of a paradox there if you look closely, that being that Google is the perhaps the only site on the web to whom SEO doesn’t apply. There’s not much point in Google trying to get to the top of the SERPs, seeing as you’d have to be on their site already for that to be any use…
So what does Google do when they need to get hits/attention? How do they ensure people keep talking about their service and keep coming back? They do what any business has done for years: proper, old-fashioned marketing and PR.
This is something that’s very relevant to other webmasters today too. With the changes to SEO lately causing a lot of disruption in the industry, it’s this kind of old fashioned marketing and promotion – or ‘Proper Company Promotion’/’Real Company Stuff’ as it’s being called – that a lot of web marketers are turning to instead. So what can we learn from Google themselves when it comes to generating buzz for our site and making people want to share? Here are some of their best techniques…
‘Google doodles’ are the images that appear on the Google homepage in the place of the normal Google logo and that are often interactive. Sometimes this will be a static image to commemorate a special date, but in other case it can be more – such as the Star Trek story or the highly entertaining Pac Man game.
Blogging has proven to be a successful channel for increasing engagement between brands and customers. But not every company is as sexy as MTV and can blog about celebrity spotting and free concert tickets. What about those of us with a business blog focused on potted plants or network servers? Can these “boring” brands possibly create an intriguing blog?
The answer is, yes.
In fact, niche companies can have an easier time blogging than bigger brands since they have a niche audience. These simple steps can help even “boring” brands create a compelling blog. Read More