Performancing Metrics

Archive for the ‘Social Media’ Category

-1: Google+ Left Out to Dry?

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Google VP of product Bradley Horrowitz has announced that he will soon be running Google Photos and Streams products. Both features are prominent in Google+, which brings people to speculate over the future of this social networking service.

The Verge provides a much more comprehensive report about this development. Aside from Photos and Stream, Google Hangouts will continue as a separate entity as well. This leaves Google+ with…something.

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Categories: Marketing Tools, Social Media
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An Idiot’s Guide to Building Relationships with Customers Using Social Media

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The success of an ecommerce site does not end with converting visitors into customers. In fact, making a sale is just the beginning.

You want to keep first-time customers in the buying cycle so they will keep purchasing from your website. Doing this will not only make them long-term clients, but also brand advocates. Their unwavering belief in your products and services can influence others into becoming your customers, thus helping you make more money in the long run.

These can be achieved by running a relationship-building campaign on social media.

This online channel has become a source of revenue. A study by J.D. Power & Associates reveals that 87 percent of customers were “positively impacted” by their online interaction with the brand. This goes to show how your social media activity can dictate the chances of leads and potential customers to purchase from your site.

If you have yet to tap the power of social media to leverage relationships with your target market into more sales, here are a few things to get you started.

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Categories: Social Media
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Tips to Increasing Security of Your Personal Info in Social Media

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Internet security is a funny thing. But not too funny for these industries that were hit by data breaches this past year.

Despite the extra precautions taken by these companies, their security were no match against the cyber criminals who passed through the cracks to steal personal information.

Big or small, your online business is a target to such threats.

According to IBM, there were 1.5 million monitored cyber attacks in the U.S. in 2013. From a business standpoint, security breaches cause 29% reputation and brand damage, 21% lost productivity, and 19% lost revenue.

Part of the lost revenue may come from your social media activity. Considering that social media is bound to unlock $1.3 trillion in value over the coming years, this channel must be included in your marketing plan.

But just like any online account, there’s a risk in getting hacked on social media. Just ask Burger King. Or Donald Trump.

As an online user, you need to keep your social media security tight to prevent data breaches from occurring. Here are some tips to keep your accounts safe.

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Categories: Social Media
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Follow Me: Social Media Solutions for Website Promotion

Editor’s note: This post was written by Ricardo Ortizcazarin, who started Cazarin Interactive from his basement in 1998. In the following 16 years, his company has grown to a full-fledged Digital Marketing Agency, helping clients from every industry build and leverage their online presence. Ricardo takes a results-based approach to every project, designing marketing campaigns from the ground-up to meet his client’s real-world objectives and goals.

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Studies show that Internet users spend roughly 25 percent of their time online using social media.

That’s a lot of Facebook, Twitter, and LinkedIn time, right? Well, 80 percent of marketers are promoting their content on social media sites to try to capture all of this traffic, but many are finding that their efforts are being wasted. Here’s how to break through the noise and be heard. Read More

Categories: Social Media
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How Social Media Is Being Used for Recruitment

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Social media might very well be the buzzword of the decade, and we’re certainly contributing to its use as such. There is, however, no doubt that social media has changed the way we live our lives – both personal and professional.

As bloggers, especially freelance bloggers who take on client work, we know the role that social media plays in making our living. While we may consider our social profiles as extensions of our personal lives, there is no going around the fact that whatever we post or tweet is seen by others. Unless we clamp down on privacy settings and make sure only selected people see what we share. Read More

Categories: Social Media
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Most Popular WordPress SEO and Social Media Plugins

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Great content is the bottom line of getting – and maintaining – traffic to your blog. However, a blogger cannot ignore SEO and social media. These topics have been talked and written about over and over again, but there must be a good reason for that: they are essential to optimizing your blog and expanding your reader base.

If you’re using WordPress, like countless other bloggers and online publishers today, then you’re in luck due to the nature of the platform. Your life is made so much easier by WordPress SEO and social media plugins that developers have released for the public to take advantage of. Read More

Categories: Social Media, WordPress Plugins
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Six Back-end Blunders You Could Be Making on Your Blog Posts

Editor’s note: This post was written by Lisa Kasanicky, content curator and blog manager for ClearVoice.com, a content marketing platform used to connect brands with authoritative content creators. With a writing career that spans more than 20 years, she is author of “The Complete Idiot’s Guide to Girlfriend Getaways” and creator of a website dedicated to beauty and wellness. 

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Strike up a conversation about semicolons, and nearly everyone in the blogger community will chime in with a fierce opinion—love them, hate them, or kill every last one of them. But utter words like “metadata” and “source code” and be prepared for a communal moan (or yawn). Read More

Categories: Blogging Tips, Social Media
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Why Social Media Monitoring is Vital for Companies in Asia–Pacific

Editor’s note: This post was written by Elizabeth Victor, Brand Advisor for iSentia Media Monitoring. She enjoys sharing tips on social media monitoring and analysis, especially in Asia Pacific. You can find her on G+ and Twitter.

Social media monitoring is important for every business in order to keep tabs on what people are saying about your company; however, it is especially important for Asia-Pacific companies who are very conscious about their brand image. Many Asia-Pacific countries are gun shy when it comes to launching social media campaigns for fear of negativity from customers in addition to abiding by strict guidelines and laws imposed by different countries.

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Companies like this who are concerned about what people are saying about their brand online should absolutely be using the tools available to monitor online activity. This allows them to venture into social media marketing, where there might not be as much competition present and still keep close tabs on their brand reputation and image.

As experts in social media monitoring, reporting, and creating connections with key influencers, we understand how important company image is for companies in Asia-Pacific companies including Australia, New Zealand, Singapore, Malaysia, Hong Kong, Vietnam, Philippines, Thailand, Indonesia, and China. For as important as social media monitoring can be to companies, it can be incredibly easy, automated, and even free. Read More

Categories: Social Media
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How to Reshare Old Content Without Annoying Your Followers

Most bloggers don’t realize that resharing old content is just as important as sharing new content. Just because you’ve shared a topic or post before doesn’t mean you shouldn’t do so again. This is especially true of sites that host tutorials, guides and how-tos. Some content will always be relevant and timely.

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The problem with adopting a regular share schedule for old content is that you may aggravate and annoy your followers if you don’t handle it properly. For example, employing an automated share system that creates a shoddy social post with a drab call-to-action, and then continuously spamming that over and over is not going to work. It is ineffective and it will reduce your audience, if you even managed to build one using tactics like that.

There are strategies you can use to reshare content without being a nuisance. This list of tips that will help you do that, in addition to boosting engagement for your content – new and old. Read More

Categories: Social Media
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Are You Managing Your Social Media Presence Properly?

Social media is an excellent tool for various purposes. Online marketers extend their reach, and engage their followers to achieve their goals. Bloggers use it to get more traffic and network with other people. For others, social media is merely a venue to share what they find interesting, voice out their thoughts and opinions, and engage in discussion with others.

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For the latter group, there is the danger of unwittingly “using” social media in a way that adversely affects their image. For anyone who wants to advance in their career, no matter in what sector, one’s social media presence should be managed properly. Call it self-censorship if you may, but we’ve all heard the stupid horror stories of employees calling in sick and posting photos of themselves partying at a beach on Facebook. Of course, it’s only a matter of time when HR finds out. Read More

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