Archive for the ‘Social Media’ Category
Editor’s note: This post was written by Ricardo Ortizcazarin, who started Cazarin Interactive from his basement in 1998. In the following 16 years, his company has grown to a full-fledged Digital Marketing Agency, helping clients from every industry build and leverage their online presence. Ricardo takes a results-based approach to every project, designing marketing campaigns from the ground-up to meet his client’s real-world objectives and goals.
Studies show that Internet users spend roughly 25 percent of their time online using social media.
That’s a lot of Facebook, Twitter, and LinkedIn time, right? Well, 80 percent of marketers are promoting their content on social media sites to try to capture all of this traffic, but many are finding that their efforts are being wasted. Here’s how to break through the noise and be heard. Read More
Social media might very well be the buzzword of the decade, and we’re certainly contributing to its use as such. There is, however, no doubt that social media has changed the way we live our lives – both personal and professional.
As bloggers, especially freelance bloggers who take on client work, we know the role that social media plays in making our living. While we may consider our social profiles as extensions of our personal lives, there is no going around the fact that whatever we post or tweet is seen by others. Unless we clamp down on privacy settings and make sure only selected people see what we share. Read More
Great content is the bottom line of getting – and maintaining – traffic to your blog. However, a blogger cannot ignore SEO and social media. These topics have been talked and written about over and over again, but there must be a good reason for that: they are essential to optimizing your blog and expanding your reader base.
If you’re using WordPress, like countless other bloggers and online publishers today, then you’re in luck due to the nature of the platform. Your life is made so much easier by WordPress SEO and social media plugins that developers have released for the public to take advantage of. Read More
Editor’s note: This post was written by Lisa Kasanicky, content curator and blog manager for ClearVoice.com, a content marketing platform used to connect brands with authoritative content creators. With a writing career that spans more than 20 years, she is author of “The Complete Idiot’s Guide to Girlfriend Getaways” and creator of a website dedicated to beauty and wellness.
Strike up a conversation about semicolons, and nearly everyone in the blogger community will chime in with a fierce opinion—love them, hate them, or kill every last one of them. But utter words like “metadata” and “source code” and be prepared for a communal moan (or yawn). Read More
Editor’s note: This post was written by Elizabeth Victor, Brand Advisor for iSentia Media Monitoring. She enjoys sharing tips on social media monitoring and analysis, especially in Asia Pacific. You can find her on G+ and Twitter.
Social media monitoring is important for every business in order to keep tabs on what people are saying about your company; however, it is especially important for Asia-Pacific companies who are very conscious about their brand image. Many Asia-Pacific countries are gun shy when it comes to launching social media campaigns for fear of negativity from customers in addition to abiding by strict guidelines and laws imposed by different countries.
Companies like this who are concerned about what people are saying about their brand online should absolutely be using the tools available to monitor online activity. This allows them to venture into social media marketing, where there might not be as much competition present and still keep close tabs on their brand reputation and image.
As experts in social media monitoring, reporting, and creating connections with key influencers, we understand how important company image is for companies in Asia-Pacific companies including Australia, New Zealand, Singapore, Malaysia, Hong Kong, Vietnam, Philippines, Thailand, Indonesia, and China. For as important as social media monitoring can be to companies, it can be incredibly easy, automated, and even free. Read More
Most bloggers don’t realize that resharing old content is just as important as sharing new content. Just because you’ve shared a topic or post before doesn’t mean you shouldn’t do so again. This is especially true of sites that host tutorials, guides and how-tos. Some content will always be relevant and timely.
The problem with adopting a regular share schedule for old content is that you may aggravate and annoy your followers if you don’t handle it properly. For example, employing an automated share system that creates a shoddy social post with a drab call-to-action, and then continuously spamming that over and over is not going to work. It is ineffective and it will reduce your audience, if you even managed to build one using tactics like that.
There are strategies you can use to reshare content without being a nuisance. This list of tips that will help you do that, in addition to boosting engagement for your content – new and old. Read More
Social media is an excellent tool for various purposes. Online marketers extend their reach, and engage their followers to achieve their goals. Bloggers use it to get more traffic and network with other people. For others, social media is merely a venue to share what they find interesting, voice out their thoughts and opinions, and engage in discussion with others.
For the latter group, there is the danger of unwittingly “using” social media in a way that adversely affects their image. For anyone who wants to advance in their career, no matter in what sector, one’s social media presence should be managed properly. Call it self-censorship if you may, but we’ve all heard the
stupid horror stories of employees calling in sick and posting photos of themselves partying at a beach on Facebook. Of course, it’s only a matter of time when HR finds out. Read More
Maybe you’ve had your email account hacked – discovering the breach only when friends let you know they’ve received a weird email that you never sent. When this happened to me, I simply changed my password and moved on. Unfortunately, not all hacking attempts are so innocuous. If you become the victim of online identity theft, it can take lots of time and money to repair the damage. According to Javelin Research, it costs $631 on average to clear up a single identity theft. Don’t fall prey to those who would damage your credit and peace of mind – here are six tips to protect your identity on the Internet, especially if you work online.
The TV season has ended, and we’re all stuck with watching reruns of our favorite TV shows. There’s the alternative of catching up on TV shows that we didn’t have time to watch during the season, of course. Then there’s the possibility of actually going out of the house and discovering what the outside world has to offer.
However way you’re handling this downtime in TV, we know one thing: last season had a lot to offer the TV enthusiast – from the big HBO hit Game of Thrones (which turned many a non-fantasy fan into avid viewers) to Netflix’s Orange is the New Black (which caters perfectly to the binge watching crowd) to Breaking Bad (which most people agree is the best TV show ever) to The Oscars to The Grammy Awards. Read More