Posts Tagged ‘Advertising’
If you asked most aspiring blogging pro’s on how they intend on paying the bills with their blogs, the two most common answers would probably be ads (like Google AdSense) and affiliate links.
While there is nothing wrong about generating wealth via ads, unless one receives a large amount of traffic (via search engines or social networks), your dreams of going pro may take a few years (if not forever).
Instead of attempting to gain the spot light in the twitterverse or attempting to make your blog an SEO star, here are four alternatives that may help you become a blogging pro within your lifetime. Read More
Incorporating a blog within any small to large organization’s website can be one of the most important decisions that could be made. Blogs are extremely effective for driving sales, web traffic, building brand awareness and strengthening relationships with customers. However, corporate blogging can be somewhat different from a regular personal blog due to differences in goals and audience but at the same time there are techniques that are guaranteed to produce results whatever the goals may be.
Let’s discuss what readers of corporate blogs are looking for and what elements will keep them coming back for more and even make a purchase.
Its Not Only About Self Promotion
Traditional advertising focuses on promoting how wonderful a company’s products are. We are constantly bombarded by these ads over the television and personally, I have become immune to every single one of them. I have never purchased an item based on just flat out promotion except for that once in a while awesome never before seen product. Also, technology has made it possible to skip advertisements so we might need to move away from television ads and find more unique and dynamic methods.
This type of advertising and self promotion will not work for blogging if you’re considering to move the same old strategy there. Its fine to have a post on new products, deals and freebies occasionally but it should not be the essence of your blog. Read More
With this edition of Blogging Pitfalls, I have to eat a bit of humble pie as I talk about a pitfall I didn’t just fall into, but have had to stick with for five years for various reasons: Picking a bad domain name.
How bad did I fall into this one? Though there are many things I would do differently if I could start blogging over again, I would put this at the very top of my list of things I would change and often times ponder making the change regardless, just sucking it up and moving it.
The reason is simple, my main domain is plagiarismtoday.com. While it seemed like a fine domain when I bought it, it has two inherent problems. First, the site is not just about plagiarism anymore and, second, only a fraction of people, in my experience, are able to spell plagiarism correctly on the first try. This has led to a series of awkward and difficult conversations as I try to pass along my domain or email address to others and has greatly limited my marketing.
It is a pitfall I don’t wish to see anyone else fall in and, unfortunately, it is one that can be fairly tricky to dodge considering how unpredictable domain buying is. However, if you’re willing to take some time when selecting the name for your new site, you can easily minimize the risks.
Given that my previous two posts, on the need to create backups and the perils of choosing a bad Web host were followed by a period of unplanned downtime, which saw BloggingPro rescued by a good backup strategy, I briefly debated making this post about the danger of being hit over the head with a bag of unmarked bills.
Realizing that was silly, the decision was made to return to our regularly scheduled programming. Still, I’ve decided not to tempt fate on this one and talk about an issue that is a bit easier to avoid, advertising and the perils of turning your site into a giant billboard available to the highest bidder.
While every blog that isn’t solely meant as a hobby site needs to earn money to stay alive, slathering a site with ads in hopes of generating ad views and clicks is rarely the best strategy. In fact, it may do irreparable harm to your site and even sink it for good.. Read More