Search engine optimization is evolving at record pace and failing to keep track of the changes and growth will undoubtedly lead to significant website traffic loss. The rate of change can be daunting to follow as Google’s team learns to respond quicker to the web and become more efficient at spotting growing trends that are hurting the market. In spite of all these changes I note one common factor in every decision they make and that’s pleasing their customers, who are users of the search engine, keeping results relevant. Its that simple and that’s their search business. The better results they provide, the greater the value of their search product for users and advertisers.
Once you understand their intention and what you as the user really want, things become much clearer and you’ll begin to understand most of the decisions they make as they change algorithms and can even predict future changes and plan ahead.
Online marketers have often been disappointed and enraged by Google’s many changes to signals that adversely affect marketing techniques that have worked for the majority for years. So from the marketers’ perspective that’s years of hard work down the drain. However, I truly believe that aligning marketing activities with giving users’ quality content will always land you in a safe spot. So, keep your efforts geared towards that.
Here are 3 powerful tactics that Google is clamping down on and how you can still get the most out of them. Read More