What’s the goal of business blogging? To trade your words for attention and sales. But the ‘selling’ must be done indirectly. A blog full of overly promotional posts, or a ‘catablog’â€™ with post after post featuring a product or service is not going to make the grade. Successful business blogs build credibility with their readers by providing them with value. Do this for long enough and you’ll cultivate such a strong relationship with your readers that when theyâ€™re ready to buy they wonâ€™t even think about contacting one of your competitors.
Here are some practical examples of how to use blogging to increase the profits in your business. Our sector is overseas property, but the insights hold true for other business categories. Five years ago we started a real estate blog and it has had a transformative effect on our business. Here are 4 changes we made, and how they added to our bottom line. Read More