As you write content and participate in online conversations to directly and indirectly promote your blog, you need to understand the difference between two fundamental marketing theories to ensure you’re publishing the type of content and comments that will help you reach your blogging goals.Â Those two theories are push marketing and pull marketing, and they’re at the basis of all marketing strategies.
Following are overviews of both push marketing and pull marketing, so you can see the underlying differences in the types of communications and content you should be publishing online to market your blog effectively.
1. Push Marketing
Push marketing works exactly as the name implies.Â Businesses (or you as a blogger trying to grow your blog’s audience) push messages to consumers in an attempt to pique consumers’ interests in a product or business and make sales.Â Most often, the business controls push marketing strategies and has a very specific end goal in mind.Â Traditional advertising is a form of push marketing where companies try to craft messages and images that will motivate consumers to take an action such as making a purchase. Similarly, pushing a discount message out to your audience via Twitter or another form of social media is a push marketing tactic.Â Consumers may not have asked for such a discount, but you’re pushing it in their direction with the hope that they’ll be motivated to make a purchase. Read More