If your blog is running on WordPress, you can organize your posts into two classifications: categories and tags. Categories are more subject based. For example, a cooking blog may sort posts by categories such as “Meat Dishes,” “Desserts” and “Breakfast Food.” It’s also useful for blogs with many different topics, such as an entertainment blog that may separate posts into categories like “Movies,” “Video Games” and “Music.” Categories typically have an impact on the structure and navigation of a site, especially since most WordPress themes automatically place links to a blog’s various categories on the header or sidebar.
On the other hand, if your blog offers an eclectic array of ever-changing content, then the more loosely defined — yet more flexible role of tags — may be most appealing. For example, a news blog that posts often about current events should use tags, since they allow for easy insertion of new topics that can appeal to readers and search engines alike. One example is BuzzFeed, which inserts a tag of a notable person’s name whenever they are mentioned in an article. Similar to hashtags on Twitter, tags are a great way for bloggers to benefit from the popularity of current events.
If you opt to focus on tags, then it’s very important to link tags together and focus on creating tags based on keywords that matter most, such as names, locations, or specialized topics. Thousands of disassociated and cluttered tags can be a big detriment. Be sure to follow the tag maintenance tips below on how to keep your WordPress blog’s tags organized and effective: Read More