Editor’s Note: This post was written by Anil Valvi, President of Dynastic Tech, which helps clients to enjoy better visibility in search engines, better online reputation, and better traffic. You can reach him by sending email on [email protected].
When you write a headline, your biggest goal is to make people want to read your content. Every article has a headline, and this is very important no matter your marketing purpose. Without a good headline, your content won’t get read, whether it is a sales page, landing page, blog post, article, or press release. So, you need to pay special attention on your headline. Craft it well so that you can attract maximum attention from your target audience. Here are 7 types of headlines that will turn on people’s attention like magic:
1. Controversial Question
If you take a look at various news headlines in various media, you’ll notice that controversial headline will always sell well. It sparks great debate among your audience, in which they will take one of the two sides that are being confronted. There are many controversial topics that you can write in your headline. Of course, you have to match it with your niche and target audience. For instance, if you are targeting a weight loss niche, you can write a controversial question about whether dieting can really help them lose weight or not.
2. Funny And Shocking
Headlines that can make people laugh, giggle, and smile will always be amusing and interesting. Just go to YouTube and try to find some videos that are funny and shocking. You’ll see that most of them have over one million views. Why? That’s because they are attracting people’s interest immediately. Funny and shocking headlines can help you to make people pay attention toward your content. Shocking discoveries, information leaks, as well as funny and weird news will keep your audience engaged toward your content.
3. Tutorial Information
In the age of the internet, information is spreading like lightning. Before the internet, people will pay thousands of dollars to learn about something like cooking, computer programming, video creation, design, and so on. They need to go to a local course and attend to the course lessons every week. But, with the advent of the internet, everything changed. You can learn almost anything on the internet, instantly. That’s why tutorial headline can help you to attract people’s attention toward your content. If you can help people learn something quick, people will usually come to you.
4. List And How To
It’s a classic. List and how to are the headlines that are being used all over the internet. It’s simply proven. It’s evergreen, and it’s naturally attractive. Try to write some list and how to headlines today. It will help you to give valuable information to your audience in the easiest-to-digest format. People can scan your content easily, and they can also read it from start from finish without much trouble. Don’t forget to add some great words such as amazing, simple, good, etc in your list and how to headline.
5. Recent Update
People will always want to keep themselves up to date with everything around them. They want updated news about fashion, technology, politics, governments, celebrities, and so on. The newest updates on something that happen around them will always excite them. That’s why a headline that informs about recent update in your niche will always win your audience’s heart. If you want to make people look at your headline, give them recent update or news about your niche, and you’ll be able to grab their attention very quickly.
People like to hear opinion from others. This is especially true when they need to buy a product. They want to hear what others say about the product before they decide to buy it. Testimonial headline is best suited for you when you are trying to sell something to your audience. By putting testimonial in your headline, you’ll make people feel interested toward what you are offering.
People want to hear explanation about why they do something. Yes, most people don’t even know why they are doing something. Why should they follow a strict diet to lose weight? Why do some people feel bad about themselves? Why do they need to eat healthy foods every day? There are many kinds of questions that need explanation. That’s why people will be intrigued when they see a headline such as “7 Reasons Why You Should Abandon Your Diet Program Right Now.”
Those are 7 types of headlines that will turn on people’s attention like magic. If you want to create a headline that will drive maximum traffic to your content, you should write one of those headlines.