Posts Tagged ‘blog promotion’
Editor’s note: This post was written by Ricardo Ortizcazarin, who started Cazarin Interactive from his basement in 1998. In the following 16 years, his company has grown to a full-fledged Digital Marketing Agency, helping clients from every industry build and leverage their online presence. Ricardo takes a results-based approach to every project, designing marketing campaigns from the ground-up to meet his client’s real-world objectives and goals.
Studies show that Internet users spend roughly 25 percent of their time online using social media.
That’s a lot of Facebook, Twitter, and LinkedIn time, right? Well, 80 percent of marketers are promoting their content on social media sites to try to capture all of this traffic, but many are finding that their efforts are being wasted. Here’s how to break through the noise and be heard. Read More
Everyone is placing their attention on content marketing as a means to promote their blog. Whether it’s a company blog, or a personal/niche blog, promotion certainly plays a huge role in making the endeavor successful.
But is online content marketing and promotion the only way to go?
It might seem to be the case since blogs are online, but there are other options that you may be overlooking, especially since the hype is centered on content marketing. Read More
The online publishing world is so crowded that it could be a gargantuan task to get noticed by the audience you want. Some niches are even worse than others, and any online publisher needs all the help he can get to get eyeballs. Hence the rise of content marketing and other “tricks” to promote content.
Your blog or online magazine, or whatever you want to call it, may have some of the most interesting and useful content there is in your field, but if you do not promote content, then no one may know you even exist – except for your mom and dad, maybe.
But there’s also the danger of going overboard when you promote content. We all hate spammers, and these days, all the major platforms have stringent measures in place. And, even if they did not, people will naturally block you out if you go overboard.
So what’s a man to do? Read More
Email marketing is still a powerful marketing and blog promotion tool despite the changes in the ways we communicate online. Although we’re seeing where social media is rapidly evolving the medium and effectiveness of conversations, email still has a place in reaching responsive audiences and building relationships. The trick to email marketing, and practically every other form of marketing online, is that we have to start respecting the medium, the process and the people we see as our users, readers and potential clients.
To market your blog successfully you’ll have to get out of the mindset of treating subscribers and readers of your blogs as mere users or statistics and start thinking of every single reader as a valued client with whom you value and are building a relationship. Email marketing is relationship building, not mass marketing like television ads. This attitude flows into all aspects of your blogging business and will reap greater rewards as you invest more in building relationships. It’s just that simple. Yet however simple the concept may be, it still requires patience and a long-term vision since no serious relationship is built overnight. Read More
Source Every blog has its own purpose and reasoning behind it. Some blogs are personal, and are a good place for the blogger to vent about his/her life. Other blogs are corporate, and are there to increase customer awareness of the company and its product. Some blogs are religious, while you can find sports in other blogs. Every blog is different, but there is one blogging goal that is universal: You want your blog to be seen. Read More
Content marketing is quickly becoming the way of the future for brands and individuals looking to promote their business and web presence. Creating valuable and interesting content is an efficient method for attracting web traffic and encouraging engagement across different digital marketing channels.
But what about the little guys?
Bloggers and webmasters of small sites just trying to build their audience? While large companies and organizations have the resources to pay for web content, investing in media and content creation is a bigger challenge for small businesses and individual bloggers. Rather than stretching your budget and paying for expensive media development, finding ways to create and curate your own content is a much more feasible proposition. Below is a list of popular content categories and suggestions for adding them to your marketing scheme. Read More
It has been said that you should spend approximately four times as much time and effort on promoting your blog as you do on creating it. I don’t know if I’d go quite that far, but the fact remains that social promotion is an integral part of blogging success. What is social promotion, you ask? Just what it sounds like. In broad terms it is anything that you do to generate interest in your content online to enhance your visibility. Yes, content is king, but without the ability to bring your content to people who are interested in it, it becomes a king without subjects. Even the most creative, witty, topical, and well-received blogs can’t simply rest on their laurels; social promotion is the difference between a great blog, and a successful one. Here are some tips to help you get your blog out of the darkness of obscurity, and into the spotlight. Read More
It’s getting to be that time of year: The holidays are done, the calendar is preparing to roll over to a new year and everyone is looking for a fresh start. Even if 2011 was a great year, upon reflection, there is always room for improvement and the New Year, though really just another date, is a powerful moment psychologically and a great chance to start.
So, whether, you’re looking to get in shape, save money or start a new hobby with the new year, you may want to look at adding a few resolutions aimed at helping you grow your blog and online presence.
Best of all, these are resolutions that are simple and easy to keep, meaning that they may stick around long after you’ve abandoned some of you other well-intended changes.
So, if you’re looking for easy ways to improve your site in 2012, here are just a few suggestions you can commit to right now. Read More
In the time it takes you to read this sentence, 3 new blogs will have come into existence. There can be no doubt that the world wide web in general, and social media sites in particular, are becoming more crowded and more competitive every second.Â The result?Â Standing out from the crowd is getting harder and harder.
Social media marketing is both necessary and extremely challenging. Blogs are an integral part of SEM, but simply building one isn’t enough. You need to get people to read what you write!
That being said, there are myriad resources that have become available which can help you promote and measure the success of your blog. Below you will find a definitive guide to some of the best resources online.
Overview of Blog Promotion
Promoting Your Blog
Some sweet, simple and easily actionable tips for blog promotion from Google itself, although we also love their disclaimer: “This is in no way a science or guarantee; it’s simply a few suggestions with which many bloggers have found success”. If you know little to nothing about blog promotion, it’s a good place to get an idea of the basics without getting overwhelmed.
21 Tactics to Increase Blog Traffic
SEOmoz offers some great, detailed advice for bloggers who want not just more traffic but better, more targeted traffic. There’s a lot here to help diagnose why your blog might be fledgling, and what to do to remedy the situation. Read More