Editor’s note: This post was written by Lisa Kasanicky, content curator and blog manager for ClearVoice.com, a content marketing platform used to connect brands with authoritative content creators. With a writing career that spans more than 20 years, she is author of “The Complete Idiot’s Guide to Girlfriend Getaways” and creator of a website dedicated to beauty and wellness.
Strike up a conversation about semicolons, and nearly everyone in the blogger community will chime in with a fierce opinion—love them, hate them, or kill every last one of them. But utter words like “metadata” and “source code” and be prepared for a communal moan (or yawn). Read More
The major reason why the best seo software creators help businesses and blogs build a better web presence is so businesses can dominate as many major search engines at any given time as technologically conceivable. However, the problem with even the best seo software–even the oneâ€™s that made the countless top lists of 2011– are that they lack the consistency to dominate every major search engine all of the time. Consistency is an unattainable achievement that the best seo software companies only wish they could promise for businesses with a definable web presence.
While most businesses and individuals with a definable and marketable online presence have come to realize that manual efforts to increase traffic is a task of the past, or actually more of a crapshoot, thereâ€™s going to come a time when businesses will do something new. Businesses and individuals are going to have to employ several different best seo software packages to manage their online presence on different search engines and/or various fields of interests/niches on their websites with a specific goal in mind. Read More
Blog post titles are like little ads that can do three things:
1. Entice people to read more.
2. Encourage people to click away.
3. Lull them to a state of inaction.
If you want your blog to grow and be successful, then you want your blog post titles to achieve #1 in the above list — entice people to read more.Â In other words, your ad should intrigue people enough that they stop what they’re doing in their busy days to keep reading.Â It’s not as easy as it sounds, but if you learn to write great blog post titles, you’ve reached a success milestone that many bloggers aspire to but never attain.
The key to writing great blog post titles is to avoid doing the things in crafting titles that achieve #2 and #3 in the above list — encourage people to click away and lull them to a state of inaction.
With that in mind, following are 3 ways your blog post titles ruin your blog.Â Avoid them at all costs!
1. Ignore keywords.
Search engine algorithms value keywords in blog post titles highly.Â While you don’t want to stuff post titles with keywords or use keywords in titles where they don’t belong, it is important to try to include them when it’s appropriate.Â They can make a difference in sending some extra search traffic to your blog.Â Not only that, but those people who arrive at your blog post via a keyword search are likely to be interested in your post (assuming the post title appropriately used that keyword) and stick around to read more.
2. Trick people.
The classic bait and switch is detested in blog post titles just as much as it is anywhere else.Â Don’t promise people something in your blog post title then deliver something completely unrelated in your post content.Â People won’t fall for that trick a second time.Â In fact, they might spread the word to their friends and online connections.Â That’s a reputation you don’t want to get.
3. Bore people.
Your blog post titles need to capture the attention of people who are quickly clicking through web pages and have little time to spend on anything that doesn’t appear to immediately meet their needs or set off the “Hey, this is cool” bells in their heads.Â A boring blog post title will get looked over, ignored, bypassed, and any other synonym for skipped that you can think of.Â Don’t let readers get away!Â Instead, pique their interest with blog post titles that stop them in their tracks and make them curious.
What do you think are the worst things bloggers can do when writing blog post titles?Â Leave a comment and share your thoughts.