Even you are fortunate enough to have the best writers in the world contribute guest posts to your blog, it is rare to get a well-written article that also matches your blog’s tone. It’s this tone – the vibe and tenor of your articles – that helps set you apart in an overcrowded blogosphere. Consistent editorial tone is an essential component of success; you need look no farther than TV, moves and magazines.
Here are a few ways to ensure that your blog’s tone is consistent. Read More