Why does your business need a blog? I could go on and on about why businesses can benefit from publishing a blog, but I’m going to narrow it down to the top 10 benefits listed below.
1. Direct marketing and promotion
While businesses should never use a blog solely for self-promotion, it’s not forbidden to include marketing messages now and then. If your business is offering discounts or coupons that benefit your consumers, then there is no harm in talking about them on your business blog. Similarly, you can talk about your products and link to your online catalog. Just remember that at least 80% of your online content should not be self-promotional. Read More
The warmer weather is here.Â That means there’s a good chance you’ll be busier than you were a few weeks ago.Â From beaches and barbecue to exercise and boating, the first thing that often gets sacrificed is the one thing that helped you get through the winter – blogging.Â Here are a few tips to help you maintain your blogging prowess during the 95 days of summer.
Schedule Your Time.
Just like you can’t show up at the doctor’s office unannounced, be sure to make an appointment with yourself.Â Look at carving out regular space early in the morning, late at night or even at work to take care of your blog obligations – just keep it consistent and show up to blog when you promised. Read More