Posts Tagged ‘Blogging Tips’
Content has always been king in the print world, where discerning readers pick and choose publications based on the quality of writing. Over the last decade, quality content has also become one of the fundamental pillars of online marketing campaigns, as business owners aim to please customers and search engine algorithms all at the same time.
A Shifting Landscape
Years ago, websites targeted higher rankings by optimizing the static content on their homepages. Thanks to Google’s ever-changing search algorithms, modern SEO strategies demand more. These days, the search giant favors fresh, well-written content. So much so, in fact, in August it added an extra level to its search results which focus on so-called “in-depth” articles. Now, when you search for terms such as “stem cell research,” you’ll find an extra block of results offering links to longer, more informative article features.
Image credit: Philip Chapman-Bell
Maintaining a blog successfully can be a challenge. It requires you to be organized and responsible, because as soon as you finish with one post, it’s time to write the next! However, even the most professional bloggers eventually find themselves getting off-schedule, staring at a blank word document with no ideas about what to write next, their deadline quickly drawing nearer. And what’s worse, with all the focus aimed at the writing process, there’s hardly any time to spend on growing or connecting with your audience. Read More
Image Credit: Benzinga.com
Wracking your brains for your next topic is obviously a challenge often faced by regular bloggers. Creative though you may be, great idea don’t always come so easily and regularly as a blog requires. There are, though, plenty of places to find inspiration, if only you know where to look. Read More
Artificial Intelligence expert (and all around cool guy) Robert Wilensky, who recently passed away, was once quoted as having said “We’ve all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. Now, thanks to the Internet, we know this is not true.”
When you take a stroll down the world wide web and check out the almost infinite number of blogs that seem to fill every nook and cranny of cyberspace, you begin to realize that there are a lot of monkeys out there with a lot of free time on their hands. Read More
There’s only so much a blogger can do. The spate of work that lies before a blogger is humongous to say the least. With all that work piling up, it’d be nice to have a few automation methods, workflows, and certain tools to help push and promote content to build a teeny weeny bit of leverage to your blogging efforts.
Here are a few workflows, automation methods, and other tools to help push and propagate your content. Read More
Face image from Shutterstock
If you’re looking to attract and keep an audience on your blog, you’re going to need to post consistently. That’s not just in how often you post, though you should come up with a cadence that works around your schedule. The other half of this equation though is what voice and value you bring to readers. After you pick a subject matter to cover — food, finance, biology, etc. — determine in which style you will write. Pick one that makes you comfortable and casual and will elevate the conversation.
I’ve written for many different sites and through all kinds of voices. I’ve read thousands of other posts, too. These are the five styles that stand out as the most viable and most compelling blog voice options to choose from: Read More
So many factors affect search engine results and keyword optimization. Customer behavior studies show that many low-ranking websites are completely disregarded, because prospective clients follow top links to find a solution to their query.
But few businesses have time to market their blog effectively. White hat SEO tactics require time, patience, and imagination to create. Companies have to watch their analytics and generate up-to-date reports to see which processes are effective and which to throw away.
Here are five ways to market your blog ethically, and avoid getting penalized by search engine algorithms. Read More
Blogging can be more than a hobby. For some people, it’s a profession. If you’re taking the time to write a blog, you want to balance your content creation efforts with taking the time to make sure people read what you write. You can’t simply expect people to find your posts – you have to get your readers’ attention and entice them to stay with you once they’re visiting your blog. I started an interior design blog two years ago and I’ve experienced a lot of growth in the past year. I recently gained over 3,000 followers and my weekly follower gain for the past month has been about 60 followers a week. The tips I am providing are the same ones that, after much trial and error, I’ve found to work. Read More
The Amazing Spider-Man has swung into theaters across the world and so far, the general consensus is that it’s a good movie. Everyone and their children know that this movie is a reboot of the Spider-Man franchise previously led by director Sam Raimi and starred Tobey Maguire as the wall-crawler.
Some people think that it’s too soon for a Spider-Man reboot but we can all agree that director Marc Webb and star Andrew Garfield, the new Spider-Man, has done a tremendous job at re-introducing Marvel’s flagship superhero to the world. As bloggers, we can take a hint from how they went about this reboot, especially if we’re struggling to find our second blogging wind.
There will always come a time in your blog’s life when it will look and feel old, uncool, and maybe even irrelevant. That’s the time when you should consider giving your blog a shot in the arm by doing a reboot. It could be a simple redesign or a total restructuring of your writing style or vision. Doing a reboot simply means you are starting over without really starting form scratch. Here are some lessons in rebooting a blog from The Amazing Spider-Man.