Posts Tagged ‘Blogging Tips’
On-page optimization forms an integral part of SEO. It can be visualized as a foundation of search engine optimization. It is simple enough to accomplish and is an absolutely required entity when we look to rank websites for specific keywords. A decade ago, SEO was largely limited to keyword stuffing in content and the various tags. SEO has evolved and become much more complex. However, on-page optimization has not really changed a lot and has remained more or less the same. There are some subtle yet important points to keep in mind when doing on page optimization. I use many of these techniques at the link building service I work for.
DOâ€™s of On-page optimization
1.Â Â Â Â Â Using Images: Using images on targeted pages helps in optimization. Use a related image and make sure to include your keyword in the â€œaltâ€ attribute.
2.Â Â Â Â Â External links: The common misconception seems to be the outbound links are bad and there is an attempt to keep them to a strict minimum to preserve the link juice. It would be in the best interest to refrain from using a large number of outbound links on a page. However, outbound links to authority sites is seen to be helpful in rankings. So, link to a couple of authority sites in your articles. Read More
As we talked about a few weeks ago, every time a visitor comes to your blog, they have expectations of your site that, if you fail to meet, could cause them to go away and forget about you almost instantly. All of the SEO and content generation efforts mean nothing if you can’t retain a decent number of your visitors.
The problem is that, though most bloggers carry those same expectations when visiting other sites, they simply don’t look at their work with the same level of objectivity and, as a result, often times forget to add key elements to their sites that keep visitors coming back.
But in addition to having the standard things like predictable navigation and a lack of distractions, there’s also certain content that you need to have on your site. These are pages that, while you might initially overlook them, can become incredibly important to new visitors who are trying to learn about you and your site.
So, if you don’t want your visitors to leave confused and disgusted, here’s what you need to make sure your site has.
Starting a business online is a fairly easy task. Anybody can do it. Yet on the other hand, maintaining and growing a company to become successful is a completely different story. You need dedication, hard work, long hours, and plenty of contacts. Take a look at Neil Patel. Because of his hard work and dedication during high school, he was hired as a consultant before he even graduated. He is now the founder of two companies, Crazy Egg and KISSMetrics, both of which focus on promotion and search engine optimization for websites, and owns a blog, Online Poker Lowdown, which is focused on helping everyday people learn about online poker strategy. Technorati has since named him one of the Top 100 influential bloggers and the Wall Street Journal has tagged him as one of the most impactful people online.
You’re probably wondering how you can integrate yourself into this community of successful and wealthy online entrepreneurs. Before you jump into starting up this business, there are several steps to take to make sure you are ready. Read More
Blogging is more than something you should do just because you see some sort of cash influx at the end of the tunnel. Blogging, and more specifically, writing, is something every person should partake in â€“ whether or not theyâ€™re writing for all of the United States, or an impressive audience of one.
Blogging Makes You a Better Storyteller
As Malcolm Gladwell taught us in his book Outliers, it takes 10,000 hours to truly become an expert at something. The more you practice, the better youâ€™ll be. And there are only so many people we have that are willing to listen us yammer on about whatâ€™s happened in our lives at any given moment. By writing and orchestrating narratives that inform an audience, we craft our storytelling in such a way that weâ€™ll tell better, more entertaining stories when they matter most. Read More
If you want your blog to be successful and still have an audience in a few years, then you need to focus on quality, not quantity.Â Building a successful blog that has a lifespan longer than 12 months and an audience that continually grows depends on your ability to put long-term sustainable growth above short-term traffic spikes.
While it’s always nice to publish a link bait blog post and drive a burst of traffic, more often than not, the majority of that short-term traffic disappears faster than it appeared.Â However, if you devote your time to pursuing activities that position your blog for organic growth, you’ll be able to reach your ultimate blogging goals.
Think of it this way:
It is it better to have 10,000 Twitter followers who follow you and then disappear (i.e., they never retweet your content or engage with you again) or 1,000 Twitter followers who actively engage with you, converse with you, retweet your content, and so on. Read More
If you’ve read the previous lessons in the Blog Marketing How-To Guide, then you’ve already set up your blog and your other branded online destinations and interlinked them to surround consumers with your content.Â Next, you need to begin creating shareworthy content to begin creating your reputation as an expert and the go-to-person for information, discussion, and questions related to your blog’s topic.
Creating your online reputation can’t be done from a silo.Â In other words, you have to branch out across the social web and get involved in the ongoing conversation.Â Imagine you’re at a crowded party or business networking event.Â If you stand off in the shadows or alone in a corner, you won’t make the connections you need to advance your social life or career.Â Instead, you need to dive into the conversation, introduce yourself, and add value.Â The same rule applies to creating your online reputation. Read More
I was watching TV and saw one of those commercials for Capital One with the well-known tagline, “What’s in your wallet?” and in my head, it turned into, “What’s in your sidebar?”Â Sometimes the strangest things can spark an idea for a blog post!
Of course, talking about what’s in bloggers’ sidebars isn’t a new topic, but perhaps because I was watching TV, the next thing I thought of after seeing the Capital One commercial was that Seinfeld episode where George couldn’t bear to part with anything in his wallet until it became so huge that he hurt his back carrying it around and sitting on it, and finally, it exploded.
So you’re probably wondering, “How does this relate to blogging?”Â Here you go… Read More
How long should my blog posts be?Â I’m asked this question all the time, and I always give the same answer.Â It’s up to you.
I’m not trying to be vague with that answer, but your blog is your little place on the web and the honest answer to this question is that it’s entirely up to you to decide what you want to publish on it.Â However, if you want your blog to grow and have a chance at being well-trafficked and popular, then there are some general guidelines that you should keep in mind as you write your blog posts.
First, blog posts are typically written in a more conversational, casual tone than articles, newsletters, websites, and so on.Â Just as you wouldn’t want to drone on and on during a verbal conversation, you don’t want to bore your readers with what many bloggers refer to as bloggorhea (i.e., the blogging version of verbal vomit).
Second, people who consume content online usually prefer to digest small snippets of content that they can read and respond to quickly.Â Save the lengthy paragraphs and pages and pages of the written word for a white paper or research report.Â Keep your blog posts short and sweet.
Third, too much scrolling is never a good thing online, and that applies to the length of your blog posts, too.
So how long should your blog posts be?
Again, it’s up to you and depends on your goals for your blog.Â If you want your blog to have a chance of attracting and retaining a sizable audience, then keep your blog posts succinct.Â Lengthy posts can be broken into a series or edited to a blog-friendly word count.
While there is no magic number for blog post word counts, I’d recommend keeping your posts under 600 words.Â In fact, if you can keep them under 500 words, that’s even better!Â It’s important to write at least 250 words or so for search engine optimization purposes, so don’t write posts that are excessively short.Â However, if your post is over 800 words, shorten it or break it up into multiple posts.
For example, this post is just over 400 words, but I’ve made my point.Â There is no need to bore you with more details.
Bottom-line, don’t try to communicate too many ideas in a single blog post if doing so makes your post lengthy.Â A focused blog (like a focused brand) is a stronger blog.Â The same theory holds true for blog posts.Â Focus is better than trying to be all things or do all things for all readers.
What do you think?Â How many words are too many for a blog post?
This is a guest post from Ines Maric, an Internet marketing consultant, blogger and an avid reader of everything related to marketing and psychology.
I love writing. I always did and always will. But here’s the catch – there’s no guarantee that if you love something, you’ll automatically be good at it. Just take a look at your cousin who just won’t stop singing… That’s another story, though. I’m here to share 5 (and some more!) great, great things I learned from Brian Clark, probably one of the best bloggers of all time.
On his blog, Brian shares his insights about much- needed blogging skills, writing great articles, completely removing writer’s block, creating attention-grasping pieces of content and the best ways to make blogs kick butt. I’ve been reading CopyBlogger.com for quite a while, and can proudly announce that my eyes have seen most of the words written by Clark and other great contributors that share their blogging secrets on the site.
Although it’s quite hard to choose only 5 things I learned from these great writers (it sounds cheesy, but I cannot help myself), it would be very hard and time-consuming for me to write all 1,001 lessons learned. Read More
As a follow up to Jonathan Bailey’s great post yesterday, Blogging Pitfalls: Becoming a Spammer, I wanted to talk about comment spam a bit more.Â Bloggers are often inundated with comment spam, which can get so bad that they might even reconsider moderating comments.
Unfortunately, there are some forms of comment spam that have gotten out of control over the past year or so, and bloggers need to be aware of these spam tactics, try to identify them, and mark those comments as spam using their comment spam detection tool (for example, Akismet).Â Identifying comments as spam helps your spam tool better identify them in the future, so hopefully, they won’t get through to your moderation queue anymore.
But how do you know if a comment is spam if it’s not the usual link-filled or gibberish spam comment that can be identified with a cursory glance?Â That’s the problem with these newer forms of comment spam — they often look like legitimate comments, until you take a closer look at them. Read More