Performancing Metrics

Posts Tagged ‘Blogging Tips’

Take a Cue from The Amazing Spider-Man in Rebooting Your Blog

The Amazing Spider-ManThe Amazing Spider-Man has swung into theaters across the world and so far, the general consensus is that it’s a good movie. Everyone and their children know that this movie is a reboot of the Spider-Man franchise previously led by director Sam Raimi and starred Tobey Maguire as the wall-crawler.

Some people think that it’s too soon for a Spider-Man reboot but we can all agree that director Marc Webb and star Andrew Garfield, the new Spider-Man, has done a tremendous job at re-introducing Marvel’s flagship superhero to the world. As bloggers, we can take a hint from how they went about this reboot, especially if we’re struggling to find our second blogging wind.

There will always come a time in your blog’s life when it will look and feel old, uncool, and maybe even irrelevant. That’s the time when you should consider giving your blog a shot in the arm by doing a reboot. It could be a simple redesign or a total restructuring of your writing style or vision. Doing a reboot simply means you are starting over without really starting form scratch. Here are some lessons in rebooting a blog from The Amazing Spider-Man.

Read More

Categories: Blogging Tips
Tags: ,

Does Your Blog Have Its Own Logo?

Blog LogoOne of the easiest ways for your blog to stand out is to have its very own logo. Brands, whether products, services, or people, will naturally integrate their logos into their blogs. But what about those of us who do not represent a group, a company, or a brand? Should we just settle for a pretty blog theme and a catchy blog title? No, we shouldn’t.

Why Your Blog Needs a Logo

Don’t think that because you’re not representing a brand, it’s fine to leave branding out of your blog. Remember that even if you’re an individual blogger, you can be your own brand. People need to remember your ideas, your charm, and your personality, but you have to start with the basics. When people go to your blog, they need to remember your blog’s name, your own name, and what your blog looks like if you want to establish your blog’s identity. Having a logo covers all of that.

Read More

Categories: Blogging Tips
Tags: , ,

Here’s My Info, So Contact Me Maybe

If you haven’t heard of Carly Rae Jepsen’s song “Call Me Maybe”, you’re a very lucky person. This track has gone viral with the help of both celebrities and regular folk doing their own music videos where they are singing along to it. Even dogs have joined the bandwagon.

Call Me Maybe

The song, in a nutshell, is about a girl who gets so smitten by a guy that she gives him her phone number so he would call her. It’s crazy, but if you’re a blogger who wants to strengthen communication between yourself and your readers, offering your contact information should be an essential part of your game plan. The best way to do this is by putting up a Contact Us page.

Read More

Categories: Blogging Tips
Tags: , , ,

5 Article Ideas That Can Always Be Made Original

A big part of blogging is informing the public, but a bigger part of blogging is showing your originality. Whether it is your own blog or a blog where you’d like to guest post, your articles are helping to build your personal brand. If you know anything about branding, you know that standing out with something unique is important. When dealing with your personal brand and the way people view you as an individual (as opposed to a company), it feels so much more important to be unique with different article ideas. Unfortunately, the millions of blogs make this goal seem unattainable.

Writers block is common even for the most creative people in the blogging community. It seems as though every article idea is already out there for people to read. However, this is not something that should discourage you from writing. The truth is this: You’re blog will be unique simply because you are writing it. That right there makes it different. In other words, you can take a generic article idea and make it your own using different language and even different information.

Read More

Categories: Blogging Tips, General
Tags: , , , , ,

The 3 Things You Need to Learn About Blogging

There are hundreds and thousands of blog-related articles on the Web. A lot them teach how to blog differently and uniquely among others, and some even offer crazy Web tricks to get clicks and readers. They always reiterate that we should think outside the box, with a clear goal in mind, a specific target niche and market. These are good ideas and reading them repeatedly on the Web is helpful as well. But all these things can be simplified and summarized into three simple essentials.

Learn SEO

Whether you like it or not, if you really want to have a decent place in every leading search engine, you have to learn the basics of SEO. There are still bloggers who see no good about search engine optimization, but if you are into business and not just casual blogging, having at least the rudiments of it is an advantage. Nowadays, it really is hard to rank without knowledge of proper keyword research, sturdy link building network, and organized traffic management. Read More

Categories: Blogging Tips
Tags: ,

You CAN Hire Blogging Help; Consider These Micro Jobs

If you are lucky enough to have a little extra money to invest in your blog, you are faced with the difficult challenge on how to use that money to best benefit your brand.  I’ve hired several people to take on “micro” blogging jobs in the past, each with varying degrees of success.  Let’s look at some of the positions you can hire for and the pros/cons that come along with each.

Social Media
This is the first area that many bloggers look to get some help with. The most important thing to keep in mind is that you need to hire a person who you can trust your brand with.  This is the equivalent of handing over your car or house keys to a stranger, so it is essential to research the person and have an in-depth interview with them.  The nice thing about hiring someone to assist with your blog’s social media efforts is that the ceiling is high and the metrics are trackable.  Heck, getting someone to manage your Facebook fan page alone can be a full-time job.  Set goals and keep an eye on your ROI.

Additional Bloggers
The more (strong) content your blog has the better, at least that’s with several recent studies have revealed.   When bringing on additional freelance bloggers, I recommend putting together a one-page style sheet.  The goal here is not to mimic the AP Stylebook, rather, it’s to reinforce what the blogger must accomplish with each post that they write. Read More

Categories: Blogging Tips
Tags: , , ,

12 Essential Tools for your Blogging Toolbox

Are you a new blogger looking to find the perfect tools to keep in your blogging toolbox? Or maybe you’re a seasoned blogging professional just looking to see if there’s anything you have missed. If so, then this post is for you.

Evernote

Evernote is basically an online notepad – it allows you to, as you may have guessed make notes. Don’t be fooled into thinking that’s it though – the beauty of Evernote means that you can use it anywhere as everything is synchronised online. Meaning you can make notes on your iPhone, and when you log onto your laptop – they’re right there for you to read or add to. It’s a great tool for idea generation. The fact its ultra compatible with practically any device you can think of means it’s a must have in the toolbox.

Google Keyword Tool and Insights for Search

The google keyword tool Google Keyword Tool and Google insights for search are must have tools for any blogger – they allow you to spot ideas – and make sure you write content that’s going to attract traffic. Have a hunch that searches for “Google Places Optimisation” are on the rise – check it in google insights, then have a look in the keyword tool and see what other related searches are around. Then get writing! Read More

Categories: Blogger Tools
Tags: ,

10+ Tips to Optimize Google Places For Best Results

Before I start my today’s article, let me give you a brief introduction about Google Places. According to Google, Google Places is to create your free listing.When potential customers search Maps for local information, they’ll find your business: your address, hours of operation, even photos of your storefront or products. It’s easy, free, and you don’t need a website of your own. It helps to grow your business online – especially if your business has a blog.  So, in my today’ article I am going to give you few tips on how to optimize Google Places. Lets start:

1. Get Verified : In order to get your Google Places listing on Google SERPs you need to verify your listing. Verification can be done through Phone SMS, Phone Call or through mail. If you select any of the method, Google will send you a pin code, you will have to enter the pin in your Google Places account. I recommend you the Phone SMS method as it is very quick and easy. Read More

Categories: Blogging Tips
Tags: , ,

5 DO’S and DON’T’S of On-page Optimization

On-page optimization forms an integral part of SEO. It can be visualized as a foundation of search engine optimization. It is simple enough to accomplish and is an absolutely required entity when we look to rank websites for specific keywords. A decade ago, SEO was largely limited to keyword stuffing in content and the various tags. SEO has evolved and become much more complex. However, on-page optimization has not really changed a lot and has remained more or less the same. There are some subtle yet important points to keep in mind when doing on page optimization. I use many of these techniques at the link building service I work for.

DO’s of On-page optimization

1.      Using Images: Using images on targeted pages helps in optimization. Use a related image and make sure to include your keyword in the “alt” attribute.

2.      External links: The common misconception seems to be the outbound links are bad and there is an attempt to keep them to a strict minimum to preserve the link juice. It would be in the best interest to refrain from using a large number of outbound links on a page. However, outbound links to authority sites is seen to be helpful in rankings. So, link to a couple of authority sites in your articles. Read More

Categories: Blogging Tips
Tags: , ,

Blogging Pitfalls: The 5 Pages Every Blog Needs

Signpost SampleAs we talked about a few weeks ago, every time a visitor comes to your blog, they have expectations of your site that, if you fail to meet, could cause them to go away and forget about you almost instantly. All of the SEO and content generation efforts mean nothing if you can’t retain a decent number of your visitors.

The problem is that, though most bloggers carry those same expectations when visiting other sites, they simply don’t look at their work with the same level of objectivity and, as a result, often times forget to add key elements to their sites that keep visitors coming back.

But in addition to having the standard things like predictable navigation and a lack of distractions, there’s also certain content that you need to have on your site. These are pages that, while you might initially overlook them, can become incredibly important to new visitors who are trying to learn about you and your site.

So, if you don’t want your visitors to leave confused and disgusted, here’s what you need to make sure your site has.

Read More

Categories: Blogging Tips
Tags: , , , , , , ,