Posts Tagged ‘blogging’
Hiring a ghost-blogger can be a difficult decision. After all, you want someone who will invest as much effort into your company blog as you would, and who will create the unique, high quality content you need to make your blog a success.
Luckily, many bloggers offer ghost-blogger services in addition to writing for their own blogs. Ghost blogging enables an author to explore other areas of interest without the worry of maintaining an entirely new site. For your company, hiring a ghost-blogger means finding someone dedicated to the art of blogger who will help your blog become a success. Read More
You’ve done the hard bit, your blog is set up and you’ve even managed to reach a decent number of regular visitors, but who’s happy with decent these days? If you want your blog to achieve more, you need to make sure you’re reaching as big of an audience as possible, and today that means one thing: mobile.
Microsoft has predicted that by 2014, mobile internet usage should take over desktop internet usage. It is therefore essential that you roll with the changes.
Making your blog mobile friendly isn’t as difficult as you may think, whether it’s self-hosted or not. By following a few simple tips, your killer content can be seen and appreciated on devices big and small. Read More
What is the point of writing so well if there is no one to read it? You can make your site look really attractive and give highly valuable content, but if you are not getting enough viewership, then you are merely watering the soil without sowing any seeds.
Some people would have stumbled upon a brilliant post of yours somewhere on the web and would want to read more of it as and when you post them. But, they can’t keep checking your site every day to keep track of your updates. So, to help them and yourself, there are plugins that help you send out an e-mail to people who opt for the service, everytime you update your site with a new post. That way you don’t need to reach out to them personally everytime, but the reader will still learn of the new post through the automatically generated e-mail and even a link to the new post. Read More
With the 10-year anniversary of the first release of WordPress coming up on May 25 of this year, a lot of attention is already being paid to the reigning champion of the blogging platforms and both how it changed the Internet and how the Internet changed around it.
On one hand, it’s amazing to look at how an upstart fork of b2/cafelog, one that was created simply because Textpattern wasn’t being updated, came to be such a dominant force on the Web and launch a company, Automattic, that now employs some 150 people worldwide.
On the other hand, it’s easy to look at WordPress as a besieged king. An application and a service created in a world of desktops and blogs now living in a world of mobile devices and social media.
It’s obvious that WordPress has helped to shape the Web we’re in today. It’s used by millions of blogs large and small, including many of the most popular sites on the Web. However, the question remains, will WordPress and the WordPress platform be as important in the next ten years as it has been the previous?
It’s tough to say, but I agree with Matt Mullenweg that there are a lot of reasons to be optimistic.
Blogging has proven to be a successful channel for increasing engagement between brands and customers. But not every company is as sexy as MTV and can blog about celebrity spotting and free concert tickets. What about those of us with a business blog focused on potted plants or network servers? Can these “boring” brands possibly create an intriguing blog?
The answer is, yes.
In fact, niche companies can have an easier time blogging than bigger brands since they have a niche audience. These simple steps can help even “boring” brands create a compelling blog. Read More
Dear Potential Blogger,
First off, congratulations on your likely decision to start up a blog. If you go through with it, you’ll embark on a mission that is both deeply personal and extremely public, a chance to speak your mind and give voice to your thoughts on this, the most public sphere, the Internet.
However, I’m not going to lie to you. Starting a blog, maintaining it and growing it is not easy. Blogging has been around for over ten years and it’s a very crowded sphere. There are currently more bloggers than ever and audience size has not kept pace with the growth in the number of bloggers. The result, tougher than ever competition for readers and subscribers.
To make matters worse, the blog you want to do has probably already been done and better by someone else. That person (or company) is established in the niche, has a built in audience and the trust that comes with its longevity. Breaking into your market will be difficult, if not impossible.
The odds are definitely against you and the numbers make that very clear. Within a year of starting a blog, some 90% of bloggers have given up, leaving their blogs idle. Even most successful bloggers have more misses than hits, meaning they’ve walked ay from from more blogs than they’ve maintained.
So, there’s no guarantee of success, much less fame and fortune. In fact, nothing you can do will make your chance at success above 50%. As a new blogger with no reputation, you have an uphill battle regardless of how good you are and how well you do everything.
Still, there are things you can do to make your chances better. So, before you start thinking about your site name or what platform you’re going to use, here are a few things I think every blogger should be able to do and do reasonably well in order to succeed. Read More
It’s Halloween in the United States (and much of the rest of the world). As such, people are gathering together for parties, going trick or treating and telling scary stories.
In that spirit, last week on Performancing I discussed legal nightmares that can happen to you and your blog. Specifically, there were three scenarios that, while sounding like nothing more than legal theory, actually happened to one or more bloggers.
In that spirit, here are five more practical horror stories to keep you awake when it comes to your blog. Best part of all is that I don’t have to give specific examples because each and every one of these have happened not once or twice, but hundreds, if not thousands, of times.
So if you’re wondering about the gruesome ways your blog can be mangled, kidnapped or killed, here are just five of the more common (and more sudden) ways to consider. Read More
If you’re taking the time to start or maintain a blog, you probably want it to be good. You certainly don’t want to invest your time, energy and effort into creating something that’s mediocre or outright bad.
But blogging isn’t easy, in fact, it is incredibly difficult, requiring seemingly endless amounts of creativity, dedication and patience. This says nothing about the disparate areas of knowledge you have to have including design, writing and promotion just to find and keep an audience.
But quick fixes are very appealing. Everyone wants to know what one thing they can do or series of steps that they can follow to make their blog a big success. However, if it were so easy, every blog would be a success and it there wouldn’t be millions of abandoned sites littered all over the Web.
In short, while there are some great, easy tips that can help, none of them will make you a great blogger on their own.
However, there is a series of steps you can follow to become a better blogger. Unfortunately, none of the steps are easy and no blogger does all of them perfectly.
But, if you want to know the truth, here are the steps you need to follow to build a good blog and become a great blogger. Just don’t assume any of them can be done in a weekend, let alone an hour. Read More
If you are blogging and are enjoying it, the idea of going pro is likely appealing to you. After all, who wouldn’t want to earn their living doing something they love, especially when it can be done almost anywhere a wifi connection can be found?
But the truth is that turning a blog, even a popular one, into a full-time income is tough. Competition is stiff, the landscape is uncertain and even if you can find a path to success, it’s uncertain if it will still be available tomorrow. It’s no wonder that there are entire communities dedicated to exactly this problem.
Fortunately though, there are many different paths that you can take to monetize your blog and, eventually, turn it into at least part of your full-time job.
But while there are too many to count or mention in one article, especially when many approaches are really combinations of other schemes, there are some methods that have been used more often, and with greater success, than others.
With that in mind, here are five of the more popular ways of going pro with a blog, including who they’re right for and what the perils of that approach might be. Read More
The goals that you set each day when blogging requires the use of various productivity tools. If you are spending a lot of time at your computer or on your iPhone, then you need a way to easily access all of your data and research. Online tools provide you a way to organize your thoughts and save information you may want to add to your blog. Read More