Posts Tagged ‘blogging’
Having a blog is an excellent way to gain experience as a writer, or to promote your business or products. However, everyone has a blog now. So, in such a competitive market, how do you make your blog stand out? Regardless of how valuable and innovative the information is that you have to share with the world, it is never going to be appreciated if your blog is guilty of some of the most common mistakes.
Too Much Text
Unfortunately, one of the first notions you must learn to accept is that people do not like to read, especially on the Internet. What most people do with online articles and blogs is scan. What this means for you is that you do not want to have large blocks of continuous text.
Your ideal blog post will incorporate breaks in the text, subheadings, lists, and pictures. You need anything to break up the monotony of long paragraphs. A well formatted blog post will be much more appreciated by your busy web surfers. If you have pieces of information that you think are very important, it is a wise idea to make them bold, italicized, or hyperlink them in order to grab the scanner’s attention.
For most bloggers out there, making even a few dollars seems like an elusive dream. But nothing really beats the feeling of seeing that first cheque from Adsense or getting your first commission payment from Amazon, not matter how small. And small is how most blogs will start, unless you’ve invested heavily in full time staff and a huge marketing campaign from the start then you are going to need to build your audience slowly and surely by delivering a regular flow of high quality and engaging content.
But what do you do when your blog, whether you started it with aspirations to quit your day job or simply as a hobby or passion project, does start to pay you a few pence here and there? It could be paying its own way by covering your hosting costs, or bringing in a bit more pocket money. Read More
With the advent of personal computers, the internet, and webcams, working from home is easier than ever before. Employees enjoy the non-existent commute and the relaxing environment. Employers appreciate the low cost of a smaller office space and the happier, more productive employees. If you are interested in leaving your current corporate environment and working from home, take a look at some of the opportunities that are currently available in the job market. Read More
Search engine optimization isn’t just about being found through online search, it’s about putting your best content in front of the right people. The key to being found by your ideal niche is doing everything within your power to make sure search engines are able to figure out what you do in order to refer the right traffic to your site. One of the easiest tools to neglect in optimizing SEO is internal linking within your website.
Internal linking is a valuable tool you can use to help a search engine figure out which pages on your website are the most valuable. Dave Davies writes for Search Engine Watchthat, “a link from the homepage of a site or another strong page will be weighted higher than a link from a weak page 12 levels deep in its hierarchy.” Read More
For companies trying to connect with potential customers online, two big challenges face their online marketing and sales conversion efforts. The first is simply getting the consumers to the website through a referral of some kind. The second is keeping those customers interested and engaged on the website through a blog or other marketing tools.
The latter is easier said than done, in part because these engagement strategies are constantly shifting and evolving as new tools and devices are implemented. The casual consumer can be a fickle thing to try to attract through online marketing tools like information-rich company blogs, and effective, multi-faceted strategies. Capturing the attention of prospective consumers can require a significant investment of time and other resources, including trained professionals. Read More
It sounds painful, doesn’t it?
And that’s the funny thing about blogging: while most of us do it because we find it fulfilling, we also drive ourselves crazy making common mistakes.
But fear not.
In this post we’ll look at 7 common blogging mistakes and how you can overcome them TODAY.
Ready? Then let’s roll…
Mistake #1. Forgetting the USP
Your Unique Selling Proposition (or Unique Value Proposition) is what separates you from, well, every other blog out there.
For example, let’s say you’ve got a travel blog. You need to develop a strong USP to differentiate. A few ideas would include green travel, solo travel and budget travel for couples. Each of these identify an audience for your content.
A USP should be no longer than one sentence long and describe exactly what your blog is about. If you don’t already have a USP, do this first! Read More
Technology has become both friend and foe to journalists. In many ways, it has made life easier for them: it has allowed them to work almost up to a deadline and then electronically send pictures and articles straight to their editors from any place in the world. It has also made it much easier to connect and communicate with sources and to research material for an article.
On the other hand, technology has also been the reason why so many magazines and newspapers have been dying a slow death in recent years. Nowadays, the public can get their news almost as it happens via Internet websites or social media sites. In addition, the advertising dollars that once made print media profitable have dried up and migrated to other outlets. Even the classified advertising dollars that once brought in appreciated revenue have dried up now that sites such as Craigslist offer the same type of service for free. Read More
Twitter, like other forms of social media, is a lot of fun – so much so that it can be addictive. Most people can’t go more than a few hours without checking their Twitter profile, and so it was only a matter of time before it was converted into a means of producing business results in an increasingly online-oriented market – which applies to every niche.
As a blogger, you do more than run a website for your personal enjoyment. Such formats are the new form of Internet business, and even when you are dealing with an entertainment genre, you are running a new kind of business venture. Just looking at how bloggers have become such a major part of information sharing should show you how serious it truly is. Read More
Lots of things have changed in link building industry since Google introduced Panda Update and latest Penguin Update. These days’ social media signals have become really important. Google has stopped giving importance to blog networks and lots of web directories seem to be gone from Google index. Ethical link building is doing wonders these days. Focus should be more towards brand promotion and staying away from spam link building techniques. Read More
If you’ve made the transition to working at home, you’ve probably come across some challenges you weren’t expecting. While there are certainly a ton of benefits to working from home, there are a few stumbling blocks that many beginners face. Here are 7 tips that will help you work through the challenges that tend to come up and keep on going down the road to success. Read More