The digital era has allowed bloggers to turn a part-time hobby into an integral part of their business. Companies and individuals who regularly provide industry insights on their blogs develop fan followings rife with potential customers. Blogging provides a number of revenue opportunities, including advertising and links to digital storefronts. Take a look at these five reasons why networking can raise the value of your blog. Read More
Halloween is less than a week away and it’s officially crunch time for all things horror-related. If you celebrate Halloween, there’s a good chance that you are either looking to or already have checked out a haunted attraction in your area.
But while haunted houses and other haunted attractions can be a good and scary time, they’re also businesses. Like most businesses, they need to have a Web presence to promote themselves, pass out critical information and, most importantly, interact with potential customers 24/7. Also like most businesses, haunted attraction sites have a particular style associated with them.
This style is determined by a large number of factors including the nature of the business itself, especially how seasonal it is, what customers are usually looking for in a haunted attraction and the relatively limited number of design firms that work on these sites.
However, in that style there are a lot of great lessons for other webmasters, including bloggers. While this is definitely a broad generalization, as someone who has visited dozens, if not hundreds of haunted attraction websites, not counting the site for the one I operate, I see a lot of things that these sites do right and a lot of things they do wrong.
As such, here are my lessons that everyday bloggers can glean from haunted attraction websites, including both the things everyone should emulate and the mistakes to avoid. Read More
Blog branding is hard work. If you started blogging because you wanted to write, you’re probably not the world’s best designer and, though building a site is pretty fun, it’s a task that gets in the way getting new content online.
The problem is that blog branding is extremely important for your site. Not only is it one of the best ways to reduce your bounce rate, but it’s what gets your content taken seriously and lets your writing speak for itself.
As we’ve talked about before, you can’t ignore blog design and blog branding, no matter how much you want to. To make matters worse, contrary to what promotional material for various CMSes say, you can’t just download an attractive theme and go.
Unfortunately, if we’re playing the odds alone, chances are that your blog branding sucks right now. While it’s not your fault, you can rest assured many of your visitors will blame you for it and hold it against you and your content.
The good news is that if you avoid a few simple mistakes, you can go a long way to building a good blogging brand and giving your site the chance it deserves to thrive. Read More