Businesses may believe that blogging is for private individuals or those who make a living out of publicly sharing their views on social media platforms, but blogging should be part of every business’s marketing strategy.
Editor’s note: This post was written by Kevin Phelps, who writes about digital marketing and entrepreneurial related topics. He is currently building an automated marketing solution with fully built out campaigns specific to a clients’ needs. You can follow him on Facebook and LinkedIn. It’s every business’s worst nightmare: one day you seem to be getting […]
As online businesses take a more metric-oriented approach to promote their products and services, it has become much more ideal to use blogging as a platform to achieve their goals. According to Hubspot’s State of Inbound 2014-2015, bloggers are 13x more likely to enjoy positive ROI (rate of investment). If you’re unsure on how blogging works for […]
The blog as we know it started off as a place where people could share their thoughts online or keep a running diary. In fact, its usefulness as a daily online log is what gave it its name: “Web-log” got shortened into just “blog,” and history was made. However, the blog has expanded into something […]
Running and maintaining a company blog is a great way to establish your company as an industry expert, help with link building and content marketing, and encourage a conversation with your customers. But a company blog is a reflection of that company, its products and its online brand. It should be handled with care and […]
A blog holds great business potential and an increasing number of small business owners are realizing the value of blogs for building brand establishment and providing increased levels of customer engagement. But creating and running a successful business blog is not simply a matter of setting up some web hosting, using a generic blog template, […]