Running and maintaining a company blog is a great way to establish your company as an industry expert, help with link building and content marketing, and encourage a conversation with your customers. But a company blog is a reflection of that company, its products and its online brand. It should be handled with care and diligence.
Here are a few dos and donâ€™ts when it comes to managing the company blog:
DO update the blog as frequently as possible. You might not have the time to draft and publish a new post every day, but you should aim for at least once a week. This keeps the blog content fresh and relevant, and gives your readers a reason to come back and check out the blog.
DO schedule posts in advance. If you are on a writing roll, just keep going! Schedule additional posts in advance so that you donâ€™t have to worry about squeezing in time to write new content if you get extra busy a few weeks down the road.
DONâ€™T republish other authorsâ€™ work. This will quickly get you labeled as splog (spam blog) or content farm. All your blog posts should be original work. Itâ€™s perfectly acceptable to respond to another blog post with your own, just make sure your site back to the original post. Read More