Posts Tagged ‘Business Blogging’
Before I start my today’s article, let me give you a brief introduction about Google Places. According to Google, Google Places is to create your free listing.When potential customers search Maps for local information, they’ll find your business: your address, hours of operation, even photos of your storefront or products. It’s easy, free, and you don’t need a website of your own. It helps to grow your business online – especially if your business has a blog.Â So, in my today’ article I am going to give you few tips on how to optimize Google Places. Lets start:
1. Get Verified : In order to get your Google Places listing on Google SERPs you need to verify your listing. Verification can be done through Phone SMS, Phone Call or through mail. If you select any of the method, Google will send you a pin code, you will have to enter the pin in your Google Places account. I recommend you the Phone SMS method as it is very quick and easy. Read More
Incorporating a blog within any small to large organization’s website can be one of the most important decisions that could be made. Blogs are extremely effective for driving sales, web traffic, building brand awareness and strengthening relationships with customers. However, corporate blogging can be somewhat different from a regular personal blog due to differences in goals and audience but at the same time there are techniques that are guaranteed to produce results whatever the goals may be.
Let’s discuss what readers of corporate blogs are looking for and what elements will keep them coming back for more and even make a purchase.
Its Not Only About Self Promotion
Traditional advertising focuses on promoting how wonderful a company’s products are. We are constantly bombarded by these ads over the television and personally, I have become immune to every single one of them. I have never purchased an item based on just flat out promotion except for that once in a while awesome never before seen product. Also, technology has made it possible to skip advertisements so we might need to move away from television ads and find more unique and dynamic methods.
This type of advertising and self promotion will not work for blogging if you’re considering to move the same old strategy there. Its fine to have a post on new products, deals and freebies occasionally but it should not be the essence of your blog. Read More
It’s important that the content on your business blog is interesting, entertaining, useful, or helpful. In other words, your business blog posts must add value to the user-experience on your blog.
So what should you write about on your business blog?
That’s a common question that many businesses struggle to answer. Fortunately, I compiled a list of 20 business blog posts that add value to your blog, which are listed below:
1. Industry news
What’s going on in your industry? Write about news, changes, and so on.
2. Company news
Is there anything interesting in your company’s future? Share an insider’s perspective of your office or store on your business blog (without revealing proprietary information). Read More
Niche is a hot buzz word these days, particularly as it relates to marketing and publishing. In simplest terms, a niche is a very specific area of focus. You can have a niche business or a niche blog, so why not join the two and have a powerful niche business blog? It’s brilliant, and many businesses have found great success on the social Web by defining and exploiting their niches via their business blogs. You can do it, too!
The Web is full of clutter, but you can stand out from the noise by establishing your niche and offering authoritative, reliable, and shareworthy content and conversations related to that niche on your business blog.
The first step is to define your niche by asking yourself the following questions:
1. Who is my target audience and what do they want from me?
Define your best audience, and then find out where they spend time online. Listen to their conversations and join those conversations to learn about what they want from a niche blog like yours. Then, create amazing content that meets those wants and needs. Read More
Why does your business need a blog? I could go on and on about why businesses can benefit from publishing a blog, but I’m going to narrow it down to the top 10 benefits listed below.
1. Direct marketing and promotion
While businesses should never use a blog solely for self-promotion, it’s not forbidden to include marketing messages now and then. If your business is offering discounts or coupons that benefit your consumers, then there is no harm in talking about them on your business blog. Similarly, you can talk about your products and link to your online catalog. Just remember that at least 80% of your online content should not be self-promotional. Read More