Posts Tagged ‘Business Logs’
by Cassie Emelia on May 24th, 2010
It’s important that the content on your business blog is interesting, entertaining, useful, or helpful. In other words, your business blog posts must add value to the user-experience on your blog.
So what should you write about on your business blog?
That’s a common question that many businesses struggle to answer. Fortunately, I compiled a list of 20 business blog posts that add value to your blog, which are listed below:
1. Industry news
What’s going on in your industry? Write about news, changes, and so on.
2. Company news
Is there anything interesting in your company’s future? Share an insider’s perspective of your office or store on your business blog (without revealing proprietary information). Read More
Categories: Blogging Tips
Tags: Blogging Tips, Business Blogging, Business Logs
by Cassie Emelia on May 19th, 2010
Niche is a hot buzz word these days, particularly as it relates to marketing and publishing. In simplest terms, a niche is a very specific area of focus. You can have a niche business or a niche blog, so why not join the two and have a powerful niche business blog? It’s brilliant, and many businesses have found great success on the social Web by defining and exploiting their niches via their business blogs. You can do it, too!
The Web is full of clutter, but you can stand out from the noise by establishing your niche and offering authoritative, reliable, and shareworthy content and conversations related to that niche on your business blog.
The first step is to define your niche by asking yourself the following questions:
1. Who is my target audience and what do they want from me?
Define your best audience, and then find out where they spend time online. Listen to their conversations and join those conversations to learn about what they want from a niche blog like yours. Then, create amazing content that meets those wants and needs. Read More
Categories: Blogging Tips
Tags: Business Blogging, Business Logs
by Cassie Emelia on May 9th, 2010
Why does your business need a blog? I could go on and on about why businesses can benefit from publishing a blog, but I’m going to narrow it down to the top 10 benefits listed below.
1. Direct marketing and promotion
While businesses should never use a blog solely for self-promotion, it’s not forbidden to include marketing messages now and then. If your business is offering discounts or coupons that benefit your consumers, then there is no harm in talking about them on your business blog. Similarly, you can talk about your products and link to your online catalog. Just remember that at least 80% of your online content should not be self-promotional. Read More
Categories: Blogging Sense
Tags: Blogging Strategy, Business Blogging, Business Logs, marketing
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