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Posts Tagged ‘business models’

5 Reasons Advertising Usually Sucks as a Blogging Business Model

Putting up a BillboardIt’s the golden road for bloggers, it’s how every great writer is supposed to make his millions (or at least thousands) off the Web. You start up an awesome blog, write great content, build a good audience, slap up a few Adsense ads and let the money come rolling in.

While it’s a system that works great for some bloggers, for a vast majority it’s a road to nowhere. A select few get rich, a few more get some spending money and the majority never even see a check.

For most blogs, advertising is a terrible business model. For them, it doesn’t work, it can’t work and it never will work. It’s that simple.

I learned this the hard way myself years ago and I cringe as I was other bloggers go down the same path, usually falling flat on their face.

Why is advertising such a terrible business model? The reasons are painfully obvious when one takes the time to look for them, but few, blinded by the promise of easy money, see the reasons until they’re staring at their paltry earnings report.

Still, for those who want to know why this is a bitter truth, I’ve outlined five reasons below. Read More

Categories: Blogging Sense
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Blogging Pitfalls: How to Choose the Rights Business Model for Your Blog

Business Fail ImageIf you work on your blog long enough and hard enough, at some point you’re probably going to want to earn at least some revenue from it. After all, though most bloggers get started out of fun or love, revenue is not only a powerful motivator but it also frees a blogger up to invest more time and energy into their site.

Contrary to what many believe, earning money from your blog does not mean “selling out” nor does it mean you’re no longer blogging out of love or passion. Most understand the need/desire to earn revenue from your site and, if the business model is respectable to both your content and your visitors, many will actually find your site to be more professional and more respectable.

However, finding the right business model is both tricky and vital. A bad approach will not only fail you to earn any money, but can effectively kill your site by turning visitors away and destroying your reputation.

So how do you choose the business model that’s right for you? It’s not a simple question to answer, but one that every blogger has to address. Read More

Categories: Blogging Tips
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