Posts Tagged ‘business’
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This is a common question among bloggers and online business owners. If you’re a blogger then publishing new posts is essentially what you do. For an online business owner it’s a side task, but it’s still crucial for achieving any kind of success.
No matter what you’re using your site for, publishing new posts/entries/articles is what keeps the site up-to-date. Visitors like content that’s up-to-date, Google likes content that’s up-to-date, your business partners like to see that your content is, again, up-to-date. Essentially, having up-to-date content is what makes you seem professional. By the way, how many times can you use “up-to-date” in a single paragraph?
However, there’s always one question that arises whenever the topic of blogging gets mentioned: How often should you post? Read More
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Did you know that some online marketers are banking 5 to 6 figures monthly by just using forum marketing?
If you use forum marketing correctly you can make a very nice living out of it, plus reinvest money into other online marketing avenues and keep as much money in the bank as possible. To excel in forum marketing you have to acquire very specific criteria of skills that will enable you to generate the amount of money you want.
Let’s have a look at 3 main factors of successful forum marketing. Read More
You want your blog to earn you an income, right?
Most bloggers want that. But you don’t want to cramp your blog’s style by plastering it with a bunch of flashing, in-your-face advertising. You don’t want to add affiliate links to every paragraph. And you don’t like the idea of running sponsored (in other words, paid for) posts on your blog.
It just feels… not right. Not your style. Not what you wanted for your blog.
That’s cool. I’m going to share with you how you can make more money blogging a different way. Read More
Pretty much no blogger gets to work forever without competition. Blogging is such a crowded space that pretty much everyone has at least one other site out there that could be seen as a competitor or alternative, even if it isn’t always a direct one.
Whether you’re blogging for business, for passion or for fun, this can be a pretty heavy thought. After all, whether it’s dollars or eyeballs, you don’t want another site taking anything away from you, especially after you’ve worked so hard.
But competition online isn’t anything like competition in the bricks and mortar world. In the real world, every dollar you spend at restaurant A is one you don’t spend at restaurants B-Z. You only have so much money and can only eat so many meals. Furthermore, there’s only a certain number of people in a your region, meaning only so many people who CAN visit any of the restaurants in it.
On the Web, there’s no such limitation as there’s no cost in visiting most websites, people can literally come from anywhere and one’s time available for reading sites on a particular topic is limited only by their interest in it.
While competition on the Web is something you have to address, it isn’t something you have to fear. So what should you do when your blog faces some stiff competition? The answer is, most likely, to greet them with a hug rather than a clinched fist. Read More
If you work on your blog long enough and hard enough, at some point you’re probably going to want to earn at least some revenue from it. After all, though most bloggers get started out of fun or love, revenue is not only a powerful motivator but it also frees a blogger up to invest more time and energy into their site.
Contrary to what many believe, earning money from your blog does not mean “selling out” nor does it mean you’re no longer blogging out of love or passion. Most understand the need/desire to earn revenue from your site and, if the business model is respectable to both your content and your visitors, many will actually find your site to be more professional and more respectable.
However, finding the right business model is both tricky and vital. A bad approach will not only fail you to earn any money, but can effectively kill your site by turning visitors away and destroying your reputation.
So how do you choose the business model that’s right for you? It’s not a simple question to answer, but one that every blogger has to address. Read More
How can I increase traffic to my company’s
site? How can I win more loyalÂ customers? When will I ever hit the number one mark in Google search results? Surely these are questions asked by many business owners who have decided to expand their boundaries online. It all seems like a daunting task to establish and maintain a successful online corporate presence especially when it comes to driving traffic; but the decision to launch and maintain a company blog can be one of the most rewarding choices you could make for your business online.
Here are 5 solid reasons your company will flourish through maintaining a blog. Read More
Stocks values are falling. Big investment banks are filing for bankruptcy. A colleague on the Blog Herald recently wrote a piece on how blogs are weathering the economic crunch that’s being felt worldwide today. Easton Ellsworth writes:
The key lesson for blog networks and solo blogs alike in this time of possible recession may be this: Develop quick reflexes or perish. As McCord says, â€œIn every good business, there comes a time when pruning is necessary.â€
What do you think? How can blog networks and professional bloggers succeed in a struggling economy?
For most people who don’t blog for profit or income, perhaps they don’t directly feel the effects of the crunch on their blogging activities. But for us who are in the business of blogging, we would inevitably feel some effect sooner or later. Blog networks, being business entities, would most likely face some decline in earnings. But how about individual bloggers?
For bloggers who earn directly from advertising revenue and sponsorships, the worry here is that advertisers would cut back on their online ad spending. So whether it’s for directly-sold sponsorship spots or revenue shares in ad networks, there could be a decline in earnings.
For bloggers who work for blog networks, meanwhile, the big worry is job security. With the fear of blog networks folding up, the future might be bleak. Or at least with some blog networks restructuring their pay schemes, the question is whether this would turn out to be beneficial or not. Bloggers who perform well might find this a better proposition, but those whose blogs aren’t exactly popular might not.
In my view, though, blogs and blog networks are better able to weather economic declines compared to other businesses. For one, the overhead is small. Unlike brick and mortar establishments, we don’t have to pay any lease or rent for office space, office utility bills, and costs for other administrative work. Yes, we do spend for hosting, domains, electricity, design and development, and even equipment. And of course, for the moneyed networks, acquisition of online properties. But that’s as far as overhead goes. I would say that much of our expenditure is on creative staff, and hopefully the good output is there!
But still, the effect remains to be seen. Will we feel the crunch? If not directly, then perhaps indirectly–with rising costs of living and such. So Easton’s advice to develop quick reflexes makes perfect sense.
New media is ever-changing. So bloggers’ and blog networks’ ability to change and shift focus quickly should be quick enough.
Performancing.com has launched its advertising network, Performancing Ads. I’ve been playing around with the system for much of the latter part of development, and I can say I’m impressed. It’s simple and intuitive enough for anyone to easily use and understand, and yet you have the essentials of a good ad server, network and marketplace.
You can check out Ryan Caldwell’s Performancing post on 10 reasons why you should try Performancing Ads. A recent post by Darren Rowse on problogger.net threshes out some details, and David Peralty gives his opinion on the upsides and downsides of Perf Ads on XFEP. Jeff Chandler has a collection of links and reviews over at performancing.com.
Personally I really like the fact that you can book your own ads into your own sites. This means you can practically use Perf Ads as your ad server, or at least to fill in for those times when ad sales are slow.
Perf ads supports both image ads and text links, so you have the best of both worlds: image ads for brand marketing, and links for search optimization and to get a message across. Performancing also promises early, synchronized payout, and will pay out 60% of revenues. Perf Ads also has an affiliate program, where members can earn $10 credit from every successful referral, and 5% residual commissions from each sale by referrals.
Disclosure: Blogging Pro and Performancing are both owned by Splashpress Media