How can I increase traffic to my company’s
site? How can I win more loyalÂ customers? When will I ever hit the number one mark in Google search results? Surely these are questions asked by many business owners who have decided to expand their boundaries online. It all seems like a daunting task to establish and maintain a successful online corporate presence especially when it comes to driving traffic; but the decision to launch and maintain a company blog can be one of the most rewarding choices you could make for your business online.
Here are 5 solid reasons your company will flourish through maintaining a blog. Read More
Stocks values are falling. Big investment banks are filing for bankruptcy. A colleague on the Blog Herald recently wrote a piece on how blogs are weathering the economic crunch that’s being felt worldwide today. Easton Ellsworth writes:
The key lesson for blog networks and solo blogs alike in this time of possible recession may be this: Develop quick reflexes or perish. As McCord says, â€œIn every good business, there comes a time when pruning is necessary.â€
What do you think? How can blog networks and professional bloggers succeed in a struggling economy?
For most people who don’t blog for profit or income, perhaps they don’t directly feel the effects of the crunch on their blogging activities. But for us who are in the business of blogging, we would inevitably feel some effect sooner or later. Blog networks, being business entities, would most likely face some decline in earnings. But how about individual bloggers?
For bloggers who earn directly from advertising revenue and sponsorships, the worry here is that advertisers would cut back on their online ad spending. So whether it’s for directly-sold sponsorship spots or revenue shares in ad networks, there could be a decline in earnings.
For bloggers who work for blog networks, meanwhile, the big worry is job security. With the fear of blog networks folding up, the future might be bleak. Or at least with some blog networks restructuring their pay schemes, the question is whether this would turn out to be beneficial or not. Bloggers who perform well might find this a better proposition, but those whose blogs aren’t exactly popular might not.
In my view, though, blogs and blog networks are better able to weather economic declines compared to other businesses. For one, the overhead is small. Unlike brick and mortar establishments, we don’t have to pay any lease or rent for office space, office utility bills, and costs for other administrative work. Yes, we do spend for hosting, domains, electricity, design and development, and even equipment. And of course, for the moneyed networks, acquisition of online properties. But that’s as far as overhead goes. I would say that much of our expenditure is on creative staff, and hopefully the good output is there!
But still, the effect remains to be seen. Will we feel the crunch? If not directly, then perhaps indirectly–with rising costs of living and such. So Easton’s advice to develop quick reflexes makes perfect sense.
New media is ever-changing. So bloggers’ and blog networks’ ability to change and shift focus quickly should be quick enough.
Performancing.com has launched its advertising network, Performancing Ads. I’ve been playing around with the system for much of the latter part of development, and I can say I’m impressed. It’s simple and intuitive enough for anyone to easily use and understand, and yet you have the essentials of a good ad server, network and marketplace.
You can check out Ryan Caldwell’s Performancing post on 10 reasons why you should try Performancing Ads. A recent post by Darren Rowse on problogger.net threshes out some details, and David Peralty gives his opinion on the upsides and downsides of Perf Ads on XFEP. Jeff Chandler has a collection of links and reviews over at performancing.com.
Personally I really like the fact that you can book your own ads into your own sites. This means you can practically use Perf Ads as your ad server, or at least to fill in for those times when ad sales are slow.
Perf ads supports both image ads and text links, so you have the best of both worlds: image ads for brand marketing, and links for search optimization and to get a message across. Performancing also promises early, synchronized payout, and will pay out 60% of revenues. Perf Ads also has an affiliate program, where members can earn $10 credit from every successful referral, and 5% residual commissions from each sale by referrals.
Disclosure: Blogging Pro and Performancing are both owned by Splashpress Media