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Posts Tagged ‘companies’

Tips for Choosing a Ghost Blogger for Your Company Blog

blogHiring a ghost-blogger can be a difficult decision. After all, you want someone who will invest as much effort into your company blog as you would, and who will create the unique, high quality content you need to make your blog a success.

Luckily, many bloggers offer ghost-blogger services in addition to writing for their own blogs. Ghost blogging enables an author to explore other areas of interest without the worry of maintaining an entirely new site. For your company, hiring a ghost-blogger means finding someone dedicated to the art of blogger who will help your blog become a success. Read More

Categories: Blogging Tips, Blogging Tools, Blogging: How To
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Boosting Your Blogging Platform: Engage Your Audience

For companies trying to connect with potential customers online, two big challenges face their online marketing and sales conversion efforts. The first is simply getting the consumers to the website through a referral of some kind. The second is keeping those customers interested and engaged on the website through a blog or other marketing tools.

The latter is easier said than done, in part because these engagement strategies are constantly shifting and evolving as new tools and devices are implemented. The casual consumer can be a fickle thing to try to attract through online marketing tools like information-rich company blogs, and effective, multi-faceted strategies. Capturing the attention of prospective consumers can require a significant investment of time and other resources, including trained professionals. Read More

Categories: Blogging Sense, Blogging Tips
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