Posts Tagged ‘company blog’
Running and maintaining a company blog is a great way to establish your company as an industry expert, help with link building and content marketing, and encourage a conversation with your customers. But a company blog is a reflection of that company, its products and its online brand. It should be handled with care and diligence.
Here are a few dos and donâ€™ts when it comes to managing the company blog:
DO update the blog as frequently as possible. You might not have the time to draft and publish a new post every day, but you should aim for at least once a week. This keeps the blog content fresh and relevant, and gives your readers a reason to come back and check out the blog.
DO schedule posts in advance. If you are on a writing roll, just keep going! Schedule additional posts in advance so that you donâ€™t have to worry about squeezing in time to write new content if you get extra busy a few weeks down the road.
DONâ€™T republish other authorsâ€™ work. This will quickly get you labeled as splog (spam blog) or content farm. All your blog posts should be original work. Itâ€™s perfectly acceptable to respond to another blog post with your own, just make sure your site back to the original post. Read More
Being an upstanding citizen, we know you would never “steal” your employer’s time. Like ‘em or not though, these are the folks who help put a roof over your head and put food in your belly. Therefore, their time deserves to be respected. But that doesn’t mean you can’t allow your blogging obsession to trickle into your work day.
Lunch Hour. A recent CareerBuilder survey revealed that 32 percent of workers take less than a half hour for lunch. Huh!? Start using YOUR time, people! Here are 6 Rules to Successful Lunch-Time Blogging. This time is best used to nourish your body and re-claim your equanimity from a hectic day. However, if you can find the time, this is a phenomenal time to get ahead of your blogging work. I recommend structuring your time (i.e. – spend the last 15 minutes on blogging) because bloggers love routine. Read More
If you work, either full time or part time, for a company that might benefit from having a someone running a blog for them(and it would be extremely strange if that isn’t the case), you might be able to roll some blogging into your job, or maybe even make blogging for that company your ONLY job if that’s something you’d enjoy.
Alexandra Levit has a guest post up on ProBlogger.com about just that called, “6 Steps to Get Your Company to Pay You to Blog“.
Here’s a taste…
Develop your area of expertise:
Itâ€™s not realistic â€“ or even a good idea â€“ for every employed person in the world to have a blog. For one thing, the blogosphere is cluttered enough as it is, and blogs that have no real purpose for existence will just muck things up even more. You should write a blog because you have a unique opinion on an industry issue and can establish yourself as a credible expert. Hone your perspective by reading literature and other blogs in your field and determining where thereâ€™s an unmet need.
Of course, that’s just the first step, you’ll have to head over to the full article for the other 5, and they are worth the couple of minutes it’ll take you to read them if you’re at all interested in convincing your employer to let you (or even pay you) to blog about the company you’re working for.