Posts Tagged ‘Content Creation’
Regardless of how the business, the web and global markets shift, there are certain foundation principles that remain the same. Habits and approaches that make or break every venture, online or off. And as we become more of a race expecting instant gratification in everything we do, we place everything of worth at risk as we short change our lives, business and websites.
As you continuously grow and yearn to become a pro marketer in 2014 and beyond, remember that dedication and persistence are ultimately required for success. There is no tactic that trumps these basic principles, whether it’s superb SEO or sudden virality. Therefore, I’ve chosen to go back to the basics of finding success online. These are the key ingredients that may be missing from your online venture. Read More
All of us who have been in the online marketing industry for some time already know that high quality content is what people want. We have also been bombarded with post after post telling us how to make high quality content, especially since the whole concept of content marketing caught on in the past year or two.
And yet with all these “tips and tricks”, every content marketing specialist has given us to make memorable, innovate and downright awesome content, there is still a deluge of forgettable, copy-paste, and downright mediocre content flooding the Internet (including the countless “how to create quality content” posts). Read More
When the Internet first took off among ordinary computer users, businesses were slow to react. Many of the largest businesses were caught flat footed, unable to even secure a good domain name or communicate effectively with their customers. We probably all recall the days when businesses were asked: “Do you have a website?”. This was followed by the SEO gold rush as businesses fought their way to the top of Google by hook or by crook, and now in the post Panda and Penguin world we know that content marketing is the next “big thing”.
The same pattern is now repeating itself in the new Web 2.0 world. While many businesses recognize the importance of social media, few know how to use this new medium to communicate with customers, build brand loyalty and set themselves apart from the competition. Read More
“Life is never made unbearable by circumstances, but only by lack of meaning and purpose.” – Viktor E. Frankl
Many people today are constantly searching for purpose in life. Discontentment transcends age, gender, economic status and race. Fortunately, we are interdependent as a species. We thrive on affirmation and never hesitate to give advice. Such interactions don’t always lead to knowledge of the “ultimate goal”; but they do yield meaningful, shared experiences.
Answering a friend’s question.
Making a suggestion to a colleague.
Following the advice of a family member.
These are all great examples of shared experiences. Since technology has made communication much more convenient, idea and opinion sharing effectively found its way online. Capitalising on the human tendency for semantics, search engines are rapidly moving away from keyword-prompted results towards meaning-based answers to user queries. Read More
Back in the good old days when blogging first started all you needed to do was WRITE great content and you were set. These days however the web has come a long way, making it simple for bloggers to create dynamic content that can grab a users imagination both on-site and off-site.
Whether you’re writing a political blog, a blog about technology or managing a site about healthy eating these five types of content can help better engage your audience while providing more ways to reach new followers.
1. HD Video
I recently purchased a new HD (1080P) camcorder from Samsung for $250 and it’s the best investment I’ve made in years. These days readers want to put a face with content and if possible they want to see example for what you write about (sweeping landscapes for a travel blog, tech reviews for a technology website, etc). HD video allows users to become even more engaged since they are likely to watch your videos in full screen mode which means they are giving you their full attention. Read More