Posts Tagged ‘content marketing’
The online publishing world is so crowded that it could be a gargantuan task to get noticed by the audience you want. Some niches are even worse than others, and any online publisher needs all the help he can get to get eyeballs. Hence the rise of content marketing and other “tricks” to promote content.
Your blog or online magazine, or whatever you want to call it, may have some of the most interesting and useful content there is in your field, but if you do not promote content, then no one may know you even exist – except for your mom and dad, maybe.
But there’s also the danger of going overboard when you promote content. We all hate spammers, and these days, all the major platforms have stringent measures in place. And, even if they did not, people will naturally block you out if you go overboard.
So what’s a man to do? Read More
Editor’s Note: This post was written by David Carreras, teacher at National Technological University, online programmer, and Co-founder of PrecioSeguro, specialized in marketing and passionate about mobile technology.
Developing content for startups is totally different from developing it in any other context. When establishing a startup, there are two characteristics that will strongly define our strategy.
In the first place, an entrepreneurship has highly scarce resources; that is to say, that the possibility of hiring an agency or a third party to develop our content is not feasible. We, as founders, should be the ones who implement this strategy.
Additionally, we should profit from our competitive advantage at all times, as the famous American entrepreneur and investor Paul Graham says: “The best founders are the ones created by founders who are passionate about their projects.” That’s the key to make the content that we offer be excellent, and we should profit from that factor.
Based on this unique context that a startup builds on the two pillars I’ve just mentioned, I will share what we did on our online project and how it was implemented at the content strategy level. Read More
It goes without saying that a comprehensive content marketing strategy is a must in today’s business environment. With potential customers looking to the Internet for all forms of research, B2B companies that blog are generating 67% more leads per month than those who don’t. It is not enough to throw up a website, though. You need to create valuable content that makes your company stand out as an expert, and you need to amplify that content via social media and guest posting opportunities. What is the most effective way to tackle content marketing as a small business? Read More
A great content marketing strategy is vital to attract customers and engage with them. It will help you improve your ranking with the search engines, which in turn will get you more customers and conversions. As with all aspects of website development, content marketing has a number of aspects that must be in place, as well as some things that must be avoided to ensure success.
The benefits of a good content marketing strategy are many and that’s why search engine professionals and internet marketing experts are using this technique to get better visibility, among other things, across all businesses. In this post I’ll examine some essential aspects of this strategy, which include vital elements of this marketing policy and also factors that should be avoided to ensure success in your content marketing campaign, and its benefits. Read More
Content marketing is quickly becoming the way of the future for brands and individuals looking to promote their business and web presence. Creating valuable and interesting content is an efficient method for attracting web traffic and encouraging engagement across different digital marketing channels.
But what about the little guys?
Bloggers and webmasters of small sites just trying to build their audience? While large companies and organizations have the resources to pay for web content, investing in media and content creation is a bigger challenge for small businesses and individual bloggers. Rather than stretching your budget and paying for expensive media development, finding ways to create and curate your own content is a much more feasible proposition. Below is a list of popular content categories and suggestions for adding them to your marketing scheme. Read More
The future’s here, and it’s all about the image. We’re drowning in a sea of written content and it’s the kittens, selfies, sunsets and sports shots that are keeping us engaged.
The growth of social networks like Pinterest and Instagram are fundamentally changing the way we interact with images. According to Nielsen’s 2012 Social Media Report, Pinterest had year-on-year growth of a whopping 1,047%. Instagram announced that it had surpassed the 100 million user mark in February 2013, handling an almost unbelievable 40 million images a day. Read More
It’s one of those terms being thrown around by marketing departments everywhere, but do you really know what it means? And more importantly, do you know how to use it to maximum effect?
We all know that online marketing has changed, and in 2013 ‘content’ is playing a bigger part than ever in driving traffic and keeping the search engines happy. In the wake of Google’s Panda and Penguin updates, this is something many webmasters are struggling with.
So what ‘content’ should you be producing when implementing a content marketing plan?
• Written –Check out this blog post for some top tips on writing quality content if you’re struggling.
• Images and video – These can go viral and are cost-effective pieces of content for your site.
• Social – Social signals are becoming more important in website rankings; use them.
• …and just about anything else you can think of!
You know what content you should be producing now. But do you know why? Here, we take a look at the importance of content marketing in 2013:
It is no longer “optional” to offer online content if you run a business.
Once upon a time, a business owner could create a website and call it a day. That time is gone.
Today, there are so many more platforms and outlets for content — and smart business owners recognize the competitive opportunity for those who embrace a media-making role. In addition to your primary website, there is demand for original content on blogs, social media, and mobile devices.
The one thing all of this content has in common is that it serves others. The content educates, assists, and informs your existing and potential customers.
In other words, content marketing. Read More
Content marketing relies on the creation of written, audio, video, or image-based content in order to sell a product or service. Darren Rowse of Problogger writes, “The activities that come under the umbrella of content marketing are broad. They cover everything from guest posting to uploading content to purpose-built networks (like YouTube or Soundcloud), to offering your own free, downloadable content products on your own blog.” If you read blogs or use Facebook, you’ve certainly experienced content marketing first hand. Read More