Posts Tagged ‘content marketing’
Tell me if this sounds familiar…
You just wrote a great piece of content and hit publish. You open up Google Analytics and eagerly await the huge flood of traffic.
But it never comes…
This is exactly what happened when I started writing blog posts on BootstrapBay; a marketplace for Bootstrap themes & templates that I co-founded 7 months ago.
After reading up on content marketing, I knew it could be highly effective. I started writing a bunch of tutorials and informative posts about the Bootstrap framework. Despite the great content, we were only getting 10-20 people a day visiting our site. I knew there had to be a better way to bring in more traffic and potential customers.
I then stumbled upon this post from Brian Dean over at Backlinko where he introduced something called “The Skyscraper Technique.” Read More
Public shaming and groupthink mentality are alive and well in the blogosphere. For those interested in starting career in blogging, you have been duly warned.
In an article published at Huffington Post, Lauren Stevens reveals the dark side of being a mommy blogger. While Lauren has achieved some level of success blogging about family life while being able to cultivate relationships with readers and other bloggers, she soon saw some of the undesirable behavior from her peers, such as ganging up on people that don’t share their views (which Lauren also became a target of) and not fulfilling their end of the bargain when it comes to giveaways.
These reprehensible activities not only cast a negative light on mommy blogs as a niche, but may also discourage people who want to use blogging as a platform to share ideas, discuss opinions, and initiate discussions.
Despite this, blogging is nonetheless a great tool to make your well-composed thoughts known online. Below are some of the tips that you should follow for you to stay away from – or deal with – the dark side.
Launching a winning startup goes well beyond simply having an ingenious product, service or invention. In a noisy online world crowded with dozens of new businesses being launched each day and new apps and technologies entering the marketplace there’s no guarantee that your perfect idea with get the attention it deserves or within reasonable timing. This leads many entrepreneurs to not only dwell on or become complacent solely within the scope of product development but also execute marketing plans and growth and culture development with precision and well thought out plans.
The startup environment is unpredictable and unforgiving but at the same time promises to liberate the victorious beyond their wildest dreams. One has to be vigilant as preparations are made for growth, acquiring customers and managing the daily activities necessary for support.
Here are the key areas that online startups need to focus on to ensure the best chance for survival and success. Read More
There are now almost 300 million blogs in existence; the web has become a noisy and crowded place with everyone trying to tell their own version of events and stories. As bloggers, it’s tough and not only are we competing with fellow bloggers but now also the corporate world with businesses with budgets capable of hiring the best talent to create content, develop killer sites and with available cash to push distribution through the most popular networks. At the same time, do not allow a seemingly saturated online market to fool you. While there is chaos and noise abound with a crowded pool of so-called experts, the one thing that has not saturated the market is authenticity and consistently high quality content. The vast majority of blogs and online marketing professionals you’ll come across are far from perfect with many of them mediocre. Within every niche there exists grand opportunities to do things better than the majority and make a name for yourself in your own cozy niche.
Therefore, in the midst of the noise, how do you stand out from the crowd and be seen and heard? How can bloggers make their mark now and for the future? Here are 4 tips to help you get started. Read More
Everyone is placing their attention on content marketing as a means to promote their blog. Whether it’s a company blog, or a personal/niche blog, promotion certainly plays a huge role in making the endeavor successful.
But is online content marketing and promotion the only way to go?
It might seem to be the case since blogs are online, but there are other options that you may be overlooking, especially since the hype is centered on content marketing. Read More
The online publishing world is so crowded that it could be a gargantuan task to get noticed by the audience you want. Some niches are even worse than others, and any online publisher needs all the help he can get to get eyeballs. Hence the rise of content marketing and other “tricks” to promote content.
Your blog or online magazine, or whatever you want to call it, may have some of the most interesting and useful content there is in your field, but if you do not promote content, then no one may know you even exist – except for your mom and dad, maybe.
But there’s also the danger of going overboard when you promote content. We all hate spammers, and these days, all the major platforms have stringent measures in place. And, even if they did not, people will naturally block you out if you go overboard.
So what’s a man to do? Read More
Editor’s Note: This post was written by David Carreras, teacher at National Technological University, online programmer, and Co-founder of PrecioSeguro, specialized in marketing and passionate about mobile technology.
Developing content for startups is totally different from developing it in any other context. When establishing a startup, there are two characteristics that will strongly define our strategy.
In the first place, an entrepreneurship has highly scarce resources; that is to say, that the possibility of hiring an agency or a third party to develop our content is not feasible. We, as founders, should be the ones who implement this strategy.
Additionally, we should profit from our competitive advantage at all times, as the famous American entrepreneur and investor Paul Graham says: “The best founders are the ones created by founders who are passionate about their projects.” That’s the key to make the content that we offer be excellent, and we should profit from that factor.
Based on this unique context that a startup builds on the two pillars I’ve just mentioned, I will share what we did on our online project and how it was implemented at the content strategy level. Read More
It goes without saying that a comprehensive content marketing strategy is a must in today’s business environment. With potential customers looking to the Internet for all forms of research, B2B companies that blog are generating 67% more leads per month than those who don’t. It is not enough to throw up a website, though. You need to create valuable content that makes your company stand out as an expert, and you need to amplify that content via social media and guest posting opportunities. What is the most effective way to tackle content marketing as a small business? Read More
A great content marketing strategy is vital to attract customers and engage with them. It will help you improve your ranking with the search engines, which in turn will get you more customers and conversions. As with all aspects of website development, content marketing has a number of aspects that must be in place, as well as some things that must be avoided to ensure success.
The benefits of a good content marketing strategy are many and that’s why search engine professionals and internet marketing experts are using this technique to get better visibility, among other things, across all businesses. In this post I’ll examine some essential aspects of this strategy, which include vital elements of this marketing policy and also factors that should be avoided to ensure success in your content marketing campaign, and its benefits. Read More
Content marketing is quickly becoming the way of the future for brands and individuals looking to promote their business and web presence. Creating valuable and interesting content is an efficient method for attracting web traffic and encouraging engagement across different digital marketing channels.
But what about the little guys?
Bloggers and webmasters of small sites just trying to build their audience? While large companies and organizations have the resources to pay for web content, investing in media and content creation is a bigger challenge for small businesses and individual bloggers. Rather than stretching your budget and paying for expensive media development, finding ways to create and curate your own content is a much more feasible proposition. Below is a list of popular content categories and suggestions for adding them to your marketing scheme. Read More