Posts Tagged ‘content strategy’
2014 is coming to a close. And with 2015 hours from now, we at BloggingPro would like to greet you a HAPPY NEW YEAR in advance!
As the New Year is associated with new beginnings, it has become customary for people to come up with a list of resolutions to commit to in the coming year. Most of the resolutions involve people doing something that they weren’t able to do properly this year such as hitting the gym, losing weight, quitting smoking, and others. Through the resolutions, people are encouraged to become better versions of themselves and live life to the fullest.
As a blogger, you will have to come up with a list of things that you could do better in 2015. This way, you will be able to lift the performance of your blog (drive more sales, increase traffic, and other goals you have set for it) by practicing better blog habits.
Below are some suggestions that you can include in your blogger resolutions.
So you’ve got awesome content. Why isn’t everyone commenting on it and sharing it? Why isn’t it filling up Facebook feeds like the content of Buzzfeed, Viralnova, and Upworthy? What are you doing wrong? Why isn’t your awesome content going viral?
Truth be told, the use of the word “viral” in its current tech-related form is getting old. Sometimes, one even wishes that “viral” simply meant something related to health concerns; but those days are gone, and it’s content going viral that all online content creators want to happen.
If you’re been frustrated because you know that you are creating awesome content but you’re not getting the reach that you want, here’s an infographic that may help you go in the right direction.
It used to be that there was only one thing that you needed for effective search engine optimisation: keywords. As long as you had keywords all over your site pages, you would draw in all of the traffic that you needed.
This led to some “black hat” tactics for search engine optimisation that were not really fair for a worldwide marketplace, such as web designers who would put in blocks of keywords as the background images on their sites, turning the text and the background to the same colour. It looked like a blank page to a reader, but it drew in the search engines, and that was all they really needed.
There’s only so much a blogger can do. The spate of work that lies before a blogger is humongous to say the least. With all that work piling up, it’d be nice to have a few automation methods, workflows, and certain tools to help push and promote content to build a teeny weeny bit of leverage to your blogging efforts.
Here are a few workflows, automation methods, and other tools to help push and propagate your content. Read More
When looking to boost the appeal of your website, it can be difficult to decide whether you should focus on updating old posts that have had a lot of hits, or whether you should be generating new content. Ultimately, the decision comes down to the kind of site you run, and if you can successfully combine older posts that still have relevance with topical, optimised content that’s going to stimulate attention on social networks. Read More
You know having a blog is essential for your business. But your boss? Maybe not so much. Perhaps she’s focused instead on getting those big easy wins, or maybe she’s so old school she thinks blogging is nothing more than a way to give away precious company knowledge for free. Whatever her hesitations, it’s time to shake up that mentality, and the best way to do that is by knowing your stuff. I recommend starting first with a good guide to business blogging, finding a few key statistics, and developing a vacuum-tight pitch strategy. Here’s how to do just that. Read More
The Panda update way back in April has reminded us all of the importance in websites offering high quality content in order to retain good positions in the SERPs for highly competitive key terms. But what exactly is high quality content? How often should you be publishing content? How many words are in a high quality article? These are all questions which are still relatively up for debate. But there are some common sense practices that you can put into place today in order to help you put together a robust content strategy for 2012. Those already affected by Google’s Panda update and slowly recovering should only see it as a warning as there are likely to be continued updates which will affect the way in which you produce and publish content. The freshness update at the end of October 2011 is the first indicator that plenty more is yet to come. Read More