Posts Tagged ‘content strategy’
It used to be that there was only one thing that you needed for effective search engine optimisation: keywords. As long as you had keywords all over your site pages, you would draw in all of the traffic that you needed.
This led to some “black hat” tactics for search engine optimisation that were not really fair for a worldwide marketplace, such as web designers who would put in blocks of keywords as the background images on their sites, turning the text and the background to the same colour. It looked like a blank page to a reader, but it drew in the search engines, and that was all they really needed.
There’s only so much a blogger can do. The spate of work that lies before a blogger is humongous to say the least. With all that work piling up, it’d be nice to have a few automation methods, workflows, and certain tools to help push and promote content to build a teeny weeny bit of leverage to your blogging efforts.
Here are a few workflows, automation methods, and other tools to help push and propagate your content. Read More
When looking to boost the appeal of your website, it can be difficult to decide whether you should focus on updating old posts that have had a lot of hits, or whether you should be generating new content. Ultimately, the decision comes down to the kind of site you run, and if you can successfully combine older posts that still have relevance with topical, optimised content that’s going to stimulate attention on social networks. Read More
You know having a blog is essential for your business. But your boss? Maybe not so much. Perhaps she’s focused instead on getting those big easy wins, or maybe she’s so old school she thinks blogging is nothing more than a way to give away precious company knowledge for free. Whatever her hesitations, it’s time to shake up that mentality, and the best way to do that is by knowing your stuff. I recommend starting first with a good guide to business blogging, finding a few key statistics, and developing a vacuum-tight pitch strategy. Here’s how to do just that. Read More
The Panda update way back in April has reminded us all of the importance in websites offering high quality content in order to retain good positions in the SERPs for highly competitive key terms. But what exactly is high quality content? How often should you be publishing content? How many words are in a high quality article? These are all questions which are still relatively up for debate. But there are some common sense practices that you can put into place today in order to help you put together a robust content strategy for 2012. Those already affected by Google’s Panda update and slowly recovering should only see it as a warning as there are likely to be continued updates which will affect the way in which you produce and publish content. The freshness update at the end of October 2011 is the first indicator that plenty more is yet to come. Read More