Posts Tagged ‘content’
Content has always been king in the print world, where discerning readers pick and choose publications based on the quality of writing. Over the last decade, quality content has also become one of the fundamental pillars of online marketing campaigns, as business owners aim to please customers and search engine algorithms all at the same time.
A Shifting Landscape
Years ago, websites targeted higher rankings by optimizing the static content on their homepages. Thanks to Google’s ever-changing search algorithms, modern SEO strategies demand more. These days, the search giant favors fresh, well-written content. So much so, in fact, in August it added an extra level to its search results which focus on so-called “in-depth” articles. Now, when you search for terms such as “stem cell research,” you’ll find an extra block of results offering links to longer, more informative article features.
“Life is never made unbearable by circumstances, but only by lack of meaning and purpose.” – Viktor E. Frankl
Many people today are constantly searching for purpose in life. Discontentment transcends age, gender, economic status and race. Fortunately, we are interdependent as a species. We thrive on affirmation and never hesitate to give advice. Such interactions don’t always lead to knowledge of the “ultimate goal”; but they do yield meaningful, shared experiences.
Answering a friend’s question.
Making a suggestion to a colleague.
Following the advice of a family member.
These are all great examples of shared experiences. Since technology has made communication much more convenient, idea and opinion sharing effectively found its way online. Capitalising on the human tendency for semantics, search engines are rapidly moving away from keyword-prompted results towards meaning-based answers to user queries. Read More
It’s a day that every blogger dreads. You wake up and, though you feel pretty good, you don’t really feel like blogging. Maybe you feel like working on your car, going for a walk or simply doing something else. No matter what though, you know you definitely don’t want to sit down and write a blog entry.
It’s a terrible feeling because it’s the moment where we watch our blog, something we most likely started because it was fun or something we were passionate about, go from being a joy in our lives to a burden.
Though the first time it happens, the feeling is probably only temporary, it’s a defining moment for you and your site. Furthermore, it’s a warning of what might be around the corner. Sadly, this feeling of loathing is one of the most common causes of blogging abandonment and what winds up killing a lot of great blogs.
So how do you prevent your blog from becoming just another job that you loathe? Keeping the passion alive isn’t easy, but it’s critical for the long-term success of your site. Read More
The major point of SEO is to create a content that willÂ lead to an increased traffic and hence to a bigger view. The SEO content will determine on how the website will be viewed and also, it will determine to the ranking of the site. The major aspect to be considered in the creation of the SEO contentÂ is by the use of the keywords. The key word should be golden in the whole content, everything should be directing to the key word.
After you have determined theÂ topic you want to create the content about, you must determine the major keyword or keywords. This is very important as it is the guiding principle during the searching. Â There should also be the use of the supporting terms which should be closely related to the key word. Together with the supporting terms in the content, there should also be the use of the core core terms which will be able to summarize the content of the page. Read More
A website or blog needs to have a content strategy that would cover the bases and help it succeed. You have heard that content is king, but remember that throughout history, we all have seen bad kings alongside great ones.
What kind of content should you have on your site to make sure you succeed? Â Here are four: Read More
Last week, we talked about the difficulties and the pitfalls around building and maintaining trust with your readers online. We talked about why it is important to build trust, how difficult that is and how easily it can be squandered.
However, trust is only one half of the process for building the best audience possible. Though having readers that trust you is key for success, if those readers aren’t engaged and participating in your site, they aren’t providing much more than blips on your Google Analytics.
For most bloggers, the end goal isn’t just to get their readers to trust them, but to get them involved somehow. Whether it’s to have them to support a cause, provide feedback, spread the word about the site or even become customers, trust is only step one.
So how do you take a reader who trusts your site and your expertise to take things to the next level? There are many ways to do that but here are a few keys to making it happen.
Aside from writing great content and eliminating comment spam, dealing with content thieves (aka content scrapers).
While there are technical and legal measures you can take in thwarting these pesky low life’s (who steal your content regardless of how big or small your blog is), going after every thief can be time consuming, if not expensive (especially if you have to hire a lawyer).
Instead of wasting time and energy pursuing these shadow sites, you should instead outsmart these losers (without losing your blog focus or sanity). Read More
If you launched your blog as a recreational tool to vent repressed feelings from your youth, or to promote a personal agenda, or to follow in the footsteps of your friends then â€œthis Budâ€™s (NOT) for you!â€
If, however, you want to elevate your blogging skills to an art form, attract more traffic than the Eisenhower Expressway during rush hour, or build a platform to heighten your business or career, read on.
Think of your blog like a standard video game with many tiers and levels.
The more you know, the further you go.
Itâ€™s all about strategy, small nuances and mastery of some basic skills.
Up to the challenge?
Hereâ€™s how to bring your â€œAâ€ game to the table. Read More
This post is a guest contribution by Stacey Cavanagh, of Tecmark SEO London
Duz ya spellin matta? U understand wut Im askin u dnt u, even if I spell it rong? So with that in mind, does it really matter if a blog post is badly spelt with poor grammar?
Yes. Ok, so that might be a rather short and blunt answer. But, and forgive me if I come across like a bit of a linguistic snob here, no matter how much I like a blog, if its content is frequently littered with poor spelling and grammar I will stop reading.
Why? Well there are a few reasons, to be honest. Read More
Ever since Ars Technica raised the issue there has been a higher focus by bloggers on blocking adblockers. Say that 5 times in a row quickly: ‘ focus by bloggers on blocking adblockers’.
The issue is obviously an important one, especially for many bloggers who make a living from their content, but at the same time it is a total and utter waste of time and takes away from what self-employed online authors should be doing, write valuable content. Some content producers even go as far as calling adblock users ‘thief’.
The issue of adblockers, and ‘lost revenue’ is rather simple to break down and although I entirely support sites relying on ads revenue, all I can say about this is to Get over it.
Before you get upset now, let me honestly tell you that my blogging revenues depend mainly on ad revenue, but I also use ClickToFlash to improve my web experience and thus regularly block ads. Feel free to call me a thief, if I steal I also steal revenue of myself.
Decisive About Adblock Usage Statistics Is The Niche You Are In
The main decisive factor about the popularity of adblockers on your site is the niche you are in. When your content is tech focused, whether about new gadgets or about blogging (platforms), you probably will have more readers using Firefox and other standard compliant browsers, and also adblockers. Chances are high that you have also used an adblocker, during your many years online, or use a plugin such as ClickToFlash to at least limit the annoyances of Flash.
Tech minded users, surfers are the most active and often most prolific ones. They read sites such as Lifehacker and usually stay up-to-date about what the fastest browser is and how they can tweak their browser and internet connection, or network settings, to enjoy the fastest browsing experience. Read More