Posts Tagged ‘content’
In my last post, I talked about checking your stats to find out which posts are attracting links. Then, you can use that information to create similar content and earn more links.
In today’s post, let’s look step-by-step at how to actually discover your linkworthy content. I’ll be using Google Analytics since it seems to be the most popular stats program. It’s free and has many features and stats. But with all complexity in the program, it can look cluttered and it can be hard to figure out how to do simple tasks.
Creating content that attracts links is one of the most efficient ways to build links. Link building is usually a time consuming task so anything that makes it easier is a welcome strategy.
If you read about linkworthy content, you’ll often find articles about the qualities the content should have. For example, some SEO experts talk about using humor or controversy. Others say you should be the first to scoop the latest news while there’s another camp that recommends giveaways and contests.
While these tips can definitely help, I favor a more pragmatic approach. I like to look at the content in my niche (including my own) that’s already getting links and then create similar content. I like this tactic because it takes a lot of the guesswork out of the equation.
Among bloggers, especially those trying to make a buck with their sites there’s a myth. It helps them to improve their traffic and stats and ultimately should bring money and pay for their next cruise to Egypt, a marvellous country with an ancient history. A country we still speak about today and people travel in hordes to visit the pyramids, look at the Great Sphinx. Even Indiana Jones went to the Pyramids.
What the Egyptians never did though was this thing called SEO. Instead they created great content, a rich and bespoke culture and history. People still speak about their culture, visit the country and take pictures of the ruins.
First I’m going to tell you a secret: What the Egyptian Pharaohs did was perfect SEO. What the oil sheikhs in Dubai and Abu Dhabi do is the kind of SEO result most bloggers try to achieve. One country is still popular more than 2000 years later. The other… who will care about Dubai in 5 years? They even don’t have an Apple store there.
SEO Doesn’t Matter for Bloggers
- Setup a blog, start writing
Most of you will now want to click away and leave this page but hang in there for a second. I’m going to tell you all the SEO you’ll ever need. That’s right, after that you will not have to worry anymore about any ‘SEO’ at all.
If you think of the Egyptians you will understand that they would have been the ultimate bloggers, better than any SEO. Let’s have a look at how their great nation would have been the perfect blog. Read More
Odds are if you are reading this site you own a blog. Odds are even better that your blog doesn’t get as much traffic as you want. Odds are even betterer(?) that if you could make a living from your blog you would do it. Guess what? It isn’t going to happen. You don’t deserve the traffic or the money. You don’t deserve the fame and recognition that can come with a big blog. Do yourself a favor and stop pretending.
If you are still around after reading that and thinking to yourself that I need to go to hell because you definitely deserve those things, then maybe you can explain to me why you do. Do you understand how much work it takes to make a site big? I don’t think you do because if you did you probably wouldn’t be wasting your time reading this entry. You would be off working on your site and wondering where you are going to take your next cruise. Read More
Not that long ago I declared 2010, The Year of The Return of Content but it seems that I didn’t make my message clear enough and some, albeit older, diseases have continued to dominate and takeover the blogosphere.
Spread like a wildfire, an unstoppable worm on his way to burn the burg.
Of course I mean the unstoppable Buttonitis and still immensely popular over-tagging hype, AKA social media design killers.
Hold thou, O earth, now, since heroes may hold not
I like to think that I coined the term Buttonitis and if Urban Dictionary is any measure to go by, I have.
The term itself is that self-explanatory that there’s no need at all to define it as ‘When buttons take over the look over your site and hide the content’. We all know plenty of examples of this widespread disease and they come in different variations.
Being “It” Playing Hide and Go Seek The Content
Because we are that nice and wanted to highlight the scale of things, we faced the unthinkable and visited what is probably the prototype of modern buttonitis: The Mashable homepage. We highlighted the content for you. Read More
One of the books I’ve read in 2009 that I think is very helpful to bloggers is “Neuro Web Design: What Makes Them Click” by Susan M. Weinschenk. Although the title suggests a focus on web design, there’s a chapter there that talks about three triggers that enables web folks to”speak” to the unconscious mind. It may sound like psychobabble, but the the thing is, it is grounded on psychological research.
The three triggers are danger, food, and sex. If you notice, these are the basic elements that fire-off red flags in our collective instincts. This is because the way our brains are configured due to millions of years of evolution. All three items relate or our self-preservation instincts.
The premise is that the brain is hard-wired to get immediately attracted to words, images, and videos that pertain to danger, food, and sex. And if people are aware of these content, there is a higher likelihood that interest will be developed and the desired action, which is clicking (if it’s a hyperlink), will follow.
Here’s a few suggestions in incorporating the triggers:
- Danger - Make the wordings of your links to be more active and, if appropriate, place “threatening” images or images that convey cautionary measures.
- Food – The author of the book says that people pay attention to food (and that’s why there are plenty of food bloggers out there). If possible, place food items or benefits people can derive from your blog and blog posts.
- Sex – I’ve mentioned this is in the past and that sex is always a powerful attention getter.
2010 is just around the corner and it may be a good new year’s resolution to make your content more interesting. Just rememebr the three key triggers: danger, food, and sex.
Happy New Year!
In the spirit of the holidays, it’s a good time to focus on the warm, fuzzy feeling of giving.
But as a blogger, how do you get into the whole “spreading the wealth” business?
But let’s get some things straight first: for a lot of professional bloggers, the content being written is focused on a particular niche.Â So try putting yourself on your readers’ shoes and ask the question “What’s in it for me?”
This may sound too mercenary-like (and the last thing about the holidays), but think about it– why should your readers care about your blog? If your blog is one thing that leads to benefits, such as wealth, a better life, orÂ more informed way of doing things, then there are reasons people will come back.
So, as a blogger, be generous in pointing the benefits and making sure your readers know that there is a benefit to reading your posts. Here are three ways to highlight the benefits:
- State the Obvious – If there’s a benefit your readers should find worth getting, say it! This may entail having an approach that’s more direct to the point and being clear with the benefits. Apple is very good in this because they are able to put the key benefits of their products very concisely.
- Reinforce with Images – Blog posts will always look a little shinier and spiffier with images (provided the image will provide the proper context.) The images can also reinforce the tangible benefit your readers can derive.
- Make the Benefit Scarce – Create a sense of scarcity with what you are offering because people respond to loss and scarcity in a more natural way than abundance. If you think the information contained in your blog post is only good for a season, then make it clear.
Remember, make the benefits clear, obvious, and worth getting. The benefit for you may be a better performing blog.
Blogging has become a major force in the last decade and we have seen many new uses for blogs. Many of us have successfully managed to make a living from blogging and there is no doubt that blogging will stay popular in the next decade.
But as blogging continues to mature, we have also seen several ‘content trends’ over the last years and hope that these trends will disappear as soon as possible again.
‘Twitter is down’ Entries
There are two reasons why we do not want to see these entries anymore. The first one is of course because we do not want our favourite networking platform to be down too often.
But the real reason why we do not want to see these posts is because there is no news value in this kind of entry. Maybe if you are a highly frequented tech blog or social network watchdog site you can get away with it, but the general rule is: we know that Twitter is down. If Twitter’s down, we can see it on the Twitter website, read all about it on Facebook, forums and our desktop client will notify us that something went wrong. Thanks for stating the obvious and adding to the noise.
If you really need to report that Twitter is down, tweet it! Read More