Every business with a website knows that they need to focus on search engine optimization. Without good SEO, sites suffer in the SERPs, have high bounce rates, and fail to generate a quantity of search referrals in line with the size of the market. SEO is all about getting people to a site, but that’s only half the battle.
Once visitors arrive, businesses need them to carry out a specific set of actions, whether that’s making a purchase, clicking on an ad, or leaving their contact details for later follow up. We’re now in the domain of conversion rate optimization. Unfortunately, many businesses don’t put as much focus on CRO as they should. There’s very little point in investing heavily in SEO when, once visitors arrive on a site, they are confused, frustrated, or otherwise discouraged from converting. Read More