One of the major mistakes my clients make when looking at SEO and copywriting is that they consider them as separate elements. I’m not sure I agree – I see copywriting and SEO and SEO copywriting services as a glorious whole that many of us just don’t think about… until they go wrong.
Reactive or Proactive?
One of the issues that I’ve seen crop up time and again (so often in fact, it’s a case study of mine for new clients in certain industries) is the idea that we only use services when we need them – not as a preventative. Hiring security experts after hacks, hiring web designers at the last possible minute before launch and sometimes need to push back launch. Then, what about copywriting? Read More