Posts Tagged ‘copywriting’
As entrepreneurs launch businesses all over the world, many business owners often wonder why their websites sit like isolated rocks on the expanse of a desert. How is it that some businesses do so well and many don’t? What is it about some blogs – as another example – that succeed and make money while most other blogs fade into the oblivion?
There has to be something missing for many businesses that don’t make it online (or offline).
That something, surprisingly, is the forgotten (or often dismissed) art of writing.
There was a time when writing was for writers. While copywriting was already at play for traditional businesses, it wasn’t regarded as important. The times were different then. Read More
There is no question about the fact that e-mail marketing will be an ever effective medium to build a space online. It is a proven, effective technique that promises high returns on your investments. Mails promoting various brands are frequently found in our e-mail inbox. The number of mails landing in inboxes is increasing everyday.
E-mail tops the list of active accounts and users with 2.9 billion in 2012. The number of active e-mail accounts is three times the users of Facebook and Twitter combined at that time. The total posts on Facebook when added with tweets is just 0.2% of the number of e-mails sent each day (excluding spam mails). Thus the growing importance of social media will not lead to decrement in the importance and use of e-mail. Nor will e-mail marketing be much affected by increase in marketing activity on social networks. The DMA report says that the ROI of e-mail marketing is 4000%. The key factors behind the success of e-mail marketing are:
You’ve established your business. After much financial expenditure and backbreaking hard work, you are keen to get it up and running and generating some takings! If you think your business will succeed without an appropriate marketing strategy then you will face disappointment. It is worth investing in copywriting services. The word about your new business needs spreading in an informed articulate way.
Higher Rankings in Search Results
Copywriters will look at your website and try to determine what the relevant keywords may be that are associated with your product or service; this is for the purpose of making the site optimised for viewing on the internet. They think about the situations that people would be in to find your site a solution to their problem or query so that when potential clients type in these keywords into a search engine, your site will rank higher in the search results. This is accomplished by typing in the keywords to the metadata that is in the html source code of your website. Read More
One of the major mistakes my clients make when looking at SEO and copywriting is that they consider them as separate elements. I’m not sure I agree – I see copywriting and SEO and SEO copywriting services as a glorious whole that many of us just don’t think about… until they go wrong.
Reactive or Proactive?
One of the issues that I’ve seen crop up time and again (so often in fact, it’s a case study of mine for new clients in certain industries) is the idea that we only use services when we need them – not as a preventative. Hiring security experts after hacks, hiring web designers at the last possible minute before launch and sometimes need to push back launch. Then, what about copywriting? Read More
At the end of the day, the most basic activity a blogger must do is write.
While it is true that bloggers are, with good reason, expending more and more into video and audio, at some point every blogger is going to have to write something. It might be a description, a bio or even just an advertisement but, at some point, a every blogger is going to have to put words onto paper.
But not every writer has the heart of a poet or the writing skills of a hard-hitting journalists. Bloggers come from all different backgrounds and styles and many have had little training or experience with writing prior to starting up their blog.
The good news is that you don’t need to be the next Shakespeare to be an effective and popular blogger, in many ways it helps not to be, but you do have to be able to write clearly and in a way that is engaging to your reader. It may not require a Ph.D in literature, but it does require that you work on honing your craft and make your writing as good as possible.
Failure to do so can sink an otherwise great blog and make your previous hard work a complete waste of time.